How To Track Facebook Engagement

So you’ve set up a Facebook page for your business and started posting content regularly. The next step is to analyze how much traction your content is getting and whether it’s actually helping promote your business among your target audience.

How do you go about doing this? Well, that’s what we’re here to explain.

Step 1:

Login to your business’ Facebook page.

Step 2:

Click on the ‘Insights’ option above your page’s cover picture.

Step 3:

On this page, you’ll have a list of data options on the left-hand side that you can click on to view the relevant metrics. Here’s a breakdown of the different data options that you can choose from.

• Promotions
• Followers
• Likes
• Reach
• Page Views
• Actions on Page
• Posts
• Events
• Videos
• Stories
• People
• Messages
• Orders

You can also sort this data by time period, age, gender, geolocation, etc. As a business owner, this will give you a clear idea of how well your target audience is responding. You can even infer insights such as what time of the day you can boost your posts for maximum engagement, and what type of posts generate the maximum results.