How to Use Instagram for Business

Learn how to modify and improve your content for different platforms to increase engagement and reach. Utilize our guide to maximise the potential of your blog posts by adapting them for social media.

Instagram is crucial for businesses. It enables them to engage with their target market, graphically present their goods and services, and raise brand awareness. Instagram also provides tools like Stories, IGTV, and commerce integration that aid companies in interactively promoting their goods and services ready for purchase. Additionally, businesses can target particular demographics on Instagram's advertising platform, which is helpful for connecting with their target market.

‍

For many businesses, Instagram is an inevitable tool in their marketing toolbox. This app has the ability to connect businesses directly with their customer base and gives them opportunities to create multi-tiered initiatives that support brand credibility, and with a savvy touch, increase revenue.

‍

So how do you get started with Instagram for business? We’ve got some ideas.

‍

Photo courtesy of Souvik Banerjee

‍

First, you’re going to need an Instagram business account. You must create a business account in order to use the features specifically available for businesses. This will enable you to generate sponsored posts and get you access to Instagram's invaluable analytics tools, as well as ads.

‍

Photo courtesy of Solen Feyissa

‍

When utilizing Instagram for brand promotion, be sure to understand and abide by the platform's business usage policies. Some of which to pay close attention to are: staying transparent about and identifying what is sponsored material, not automating interactions like likes, comments, or direct messages on Instagram, and refraining from utilizing third-party applications that promise to boost engagement or followers because they can be in conflict with Instagram's terms of service. 

‍

A huge issue on Instagram over the last few years has been promoting erroneous or incorrect information about goods and services. Businesses should stick to sharing truthful information on what their products and services do. It’s also important to gain consent before collecting personal data and make sure that content complies with data protection rules like COPPA and GDPR. Instagram’s policies change frequently, so be sure to review them along with the terms of service regularly.

‍

Photo courtesy of Gabrielle Henderson

‍

Upload visually appealing content. Since Instagram is all about visual appeal, invest in top-notch pictures and videos that highlight your goods and services. There are a few ways to do this, like taking your own pictures and videos. Your images will be distinctive and adhere closely to the look of your business. If you do not have a photographer or graphic artist on staff, there are a ton of sites that sell stock photos, too, like Shutterstok, iStock, and Unsplash, which provide a large selection of high-quality photographs that can be used for commercial reasons. 

‍

Other websites offering free high quality photographs are Pexels, Pixabay, and Gratisography. If stock photos do not compliment your brand and you do not have digital creators on staff, you can hire a professional photographer. Whatever you do, give credit where credit is due and always check the license of the image you're using because some may demand attribution or have limitations on commercial use.

‍

Photo courtesy of June Aye

‍

Use hashtags and geotags to help people find your content. Hashtags and geotags can help a post become more visible and engaging. Content is categorized using hashtags to increase its discoverability by people who are looking for particular subjects or interests. A business can boost the likelihood that their material will be noticed by a larger audience who is interested in the same issue by incorporating pertinent hashtags in a post. 

‍

On the other hand, geotags are utilized to specify the place connected to a post. A business can boost their visibility to users who are looking for content connected to a certain location by using geotags. Basically, it enables other people to find your brand when they look for location-based content. Utilizing both hashtags and geotags in a post can enhance the likelihood that consumers will find and interact with the material, thus increasing the company's visibility and engagement.

‍

Photo courtesy of Erik Lucatero

‍

Engage your followers by liking and commenting on their posts, as well as by responding to comments and messages left on your brand’s posts. Since Instagram is all about community, it's important to interact with your followers – it pays to cultivate followers who will advocate for you and whatever you sell. A corporation can increase brand loyalty by responding to user comments and messages since it demonstrates that it values its customers and is committed to giving them a good experience. You may see a direct increase in brand loyalty! 

‍

Interacting with users on your Instagram posts can also give you important knowledge about the interests and preferences of your audience. Customer service can be improved by responding to comments and direct messages in order to address issues raised by customers or provide information about products. 

‍

Most importantly, engagement on Instagram helps your website's SEO. Your brand is more likely to rank higher in search results thanks to Instagram engagement, which tells search engines that you are actively creating and interacting with content.

‍

Photo courtesy of Magnus Andersson

‍

Use Instagram Stories. With Instagram Stories, you may post pictures and videos that vanish after a day. This tool can be used to share behind-the-scenes content, advertise goods or services, or provide followers with an inside look at your workplace culture. Stories are a great way to use interactive elements, too. To boost engagement and expand your audience, use Instagram's tools, such as polls, quizzes, and questions.

Photo Courtesy of Georgia de Lotz

‍

Reach more people by using Instagram ads: Instagram advertisements give businesses the chance to connect with a narrowly defined target market, build brand recognition, and boost sales. Additionally, businesses can present their goods and services in an engaging and original way thanks to Instagram's visual format.

‍

—

‍

Want to know more about how to improve your brand’s reach on social media? Synup can help your business reach more customers by uniting your digital marketing on one platform. Start a conversation with us today to find out how we’re making this process stress-free with maximized ROI.

‍

Follow us on Facebook, Twitter, LinkedIn or Instagram to hear more from us.

‍