Ashwin, Synup's CEO, embodies decades of B2B expertise, excelling in strategic innovation and mentorship. Passionate about sci-fi and virtual reality, he explores these realms beyond the office.
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Are you serious about growing your socials? Then you’ll need the right tools. And no, we don’t mean a ring light!
We're talking about social media management tools that help you: schedule and automate posts, analyze data, create engaging images, engage with your audience, build campaigns, track brand mentions, and more.
All while you sip your morning latte! After all, social media marketing isn’t as simple as posting coffee pics ad hoc. A powerful presence requires a solid strategy. And to carry out your strategy, you need the right tool. Luckily, we’re here to walk you through the 100 best social media management tools!
The right tool connects you to your socials with ease
Intimidated? Don’t be! We’ll talk you through budget, features, usability, and user experience.
A tool is a big investment. But whether you’re an agency, a small business, or a huge enterprise, the right tool will prove its ROI ten-fold.
After all, to properly execute your social media strategy, you need to:
Post consistently
Collaborate with teammates and clients
Optimize your content
Analyze performance
Monitor your audience
And repeat!
Read on to discover the tool that will help you nail your strategy!
Synup Social is the data-driven tool you need to grow and plan content with ease. From the post-by-post analysis to the AI-powered post creator, the platform empowers you to create your best posts.
Here’s why it belongs in your tech stack:
At $99/month and custom pricing for agencies, Synup Social is a middle-of-the-road tool that’s perfect for brands ready to use the extensive list of premium features and skyrocket their growth!
The platform’s seamless, multi-platform post scheduling helps you stay on track with your social media strategy
Robust analytics show you what’s working - no number crunching required!
The AI-powered post generator makes it easy to carry out your social media plan. Whether you’re getting inspired or beating writer’s block, it never hurts to have a trick up your sleeve!
Collaboration with your team or with clients is easier than ever. Say goodbye to spreadsheets!
Multi-brand and multi-location support means Synup Social is perfect for agencies and enterprises alike.
Though it’s the new kid on the block, Synup Social is quickly making an impact in the social media management world. A first-of-its-kind, best-in-class, AI-powered tool, Synup instantly wins users over. From its user-friendly interface to its time-saving workflows, it’s like having a personal assistant for your social media team!
Key features:
✅ Multi-brand and multi-location support
✅ AI-powered post generator
✅ Trend, hashtag, and industry research
✅ Post-by-post analytics
✅ White labeling
✅ Ads support
✅ Smart integrations (Canva, GIPHY, Unsplash)
What people say about Synup Social:
With enhanced collaboration, streamlined workflows, and engagement scores to keep you on track, Synup Social is the perfect solution for brands looking to grow.
“We’ve been using Synup Social since its launch in early 2023. The team constantly improves and builds upon the core product, providing customers like us with everything we need and more.
The best part is the multi-location functionality. We’re able to post across locations without logging into separate accounts and creating a hassle for our social media team. Synup Social has made our lives so much easier!”
An industry leader for the last 15 years, Hootsuite is one of the most popular social media management platforms. It’s no surprise they rank #2 on our list! With an intuitive platform, smart content curation capabilities, and a comprehensive analytics dashboard, Hootsuite has stayed at the top by consistently innovating and catering to its consumer base.
Here’s why it might be right for you:
With prices starting at $99/month, Hootsuite is great for larger brands ready to take charge of their social media presence at scale
Post suggestions and an AI-powered caption generator help you fill up your content calendar with ease
Content planning ensures that your post strategy gets executed - so you can meet your goals and stay on track
Track effectiveness with advanced analytics and reporting. No number crunching required!
Stay on top of trends with social listening
Key features:
✅ Customized analytics reports
✅ White-label reports
✅ AI-powered post generator
✅ Social listening
What people say about Hootsuite:
“Hootsuite was the original social media manager, and it's managed to stay on top a decade later because they're innovative, and at the same time, simplistic enough to make it easy for a small business to manage their social media marketing.”
Sprout Social helps brands drive impact from their social media accounts. With integrations across all the top social platforms, it’s easy to comprehensively manage and schedule posts to Facebook, Instagram, Youtube, and more! With a robust support system and almost-instant ROI, it’s no wonder that thousands of businesses choose Sprout to help manage their socials.
Sprout Social helps you drive impact from social media. Here are some of its top features:
With pricing starting at $249/month, Sprout is a higher end social media management tool. Because of the high price tag, it’s best for enterprises or businesses with larger social media teams!
Intuitive publishing and scheduling tools help you fill up your content calendar quickly. You can rearrange your posts, publish across platforms, and more.
Easily measure performance with advanced analytics capabilities - so you can see your ROI in real time.
Enhanced features like listening and follower engagement help you stay on top of your socials, all from one platform.
An AI caption writer helps you put your best foot forward
Automate posts on Twitter, Instagram, Facebook, TikTok, Reddit, Youtube, Tumblr, and more!
Key features:
✅ Customizable reports
✅ AI caption writer
✅ Social listening
✅ White-label reports
✅ Collaborative workflow
What people say:
With customers boasting an 80% reduction in the average time to respond to comments, a 1002% increase in engagement, and more, it’s no surprise that customers love Sprout Social.
Here’s what one of their customers has to say:
“Sprout gives us the ability to see what types of campaigns are working in real time, as well as the ability to adjust appropriately. I don’t think we’ve ever had a tool that’s been able to so quickly provide us with feedback.”
Buffer is a great tool for individuals or teams that are just starting out. With a single-user free plan or basic plans starting at $6, it’s perfect for teams who are just getting started with their online presence. While it doesn’t offer a ton of opportunity for focused campaigning or in-depth analytics, Buffer is still a great social media management tool that will save you time on scheduling, publishing, and more!
Buffer helps you get started on your social media journey. Here’s what makes it worth your time:
Create engaging posts and stick to your social media calendar with intuitive scheduling and post-creation capabilities
Save time by batch-scheduling directly on the platform! Set and forget your posts so you don’t have to manually monitor them.
Collaboration abilities make it easy to coordinate with your team - no spreadsheets required
Buffer enables you to post to Instagram, Facebook, Twitter, TikTok, LinkedIn, Youtube, and Mastodon.
At the low price of $6/month, Buffer is perfect for teams dipping their toe into social media management!
Key features:
✅ Budget-friendly
✅ White-label reports
✅ Hashtag and mention monitoring
✅ Collaborative workflows
What people say:
With over 100,000 users, Buffer is loved by teams large and small. It works perfectly in your tech stack, both for its low price and ease of use.
Here’s what Buffer’s users have to say:
“For a marketing team with a lot on our plates, Buffer is a crucial tool in our brand-building efforts.”
“On social, we need to be fast, efficient, and intentional. Buffer allows us to be exactly that.”
Although Reputation is best known for its local product, it’s taking an all-in-one approach to online presence management. So, does Reputation’s social product live up to its reputation? You’ll have to see for yourself.
With customizable pricing and a slew of useful features for small businesses and agencies alike, Reputation’s social suite is a great addition for new customers and loyal fans alike.
Here’s what makes Reputation stand out:
With customizable pricing, you can design a social package that fits your exact needs. No need to pay for features you won’t use!
It’s no surprise that Reputation helps you manage your social reputation, too. Enjoy comprehensive sentiment analysis - so you know what your customers are saying about you across the web
Audience targeting makes it easier to find your new biggest fans
Reporting and white labeling makes Reputation a great choice for agencies
Get your synergy on with collaborative workflows!
Key features:
✅ Multi-brand management
✅ White-labeling
✅ Social listening
✅ Customizable reports
What people say:
Reputation’s social suite empowers customers to listen, publish, respond, analyze, and collaborate with ease. By using customer sentiment to boost online brand perception, users have seen great ROI from the platform.
Here’s what they have to say:
“I’ve worked with CRMs like Sprout Social, Hubspot, BirdEye, Hootsuite, and more, and can say working with Reputation is a great way to keep everything organized and in one place”
SocialPilot is beloved for its publishing, collaboration, and visualization capabilities. Though it lacks the comprehensive analytics of more data-driven platforms, it’s still an incredible tool! And with innovative features like an evergreen content library and a built-in AI assistant, SocialPilot streamlines your workflow like never before.
Interested in SocialPilot? Here’s what you should know:
Priced at $100/month, SocialPilot is great for established teams looking to invest in a more comprehensive tool
With AI assistance, you can create your best posts yet. From inspiring post ideas to trend tracking, you won’t run out of ideas any time soon!
Easily reshare and reschedule posts with the intuitive platform. It even stores your evergreen content - so you can come back to it again and again.
The platform shows you your content calendar at-a-glance, helping you visualize your strategy and make changes as needed
Post automation is compatible with: Facebook, Instagram, Google, LinkedIn, TikTok, Pinterest, Youtube, and more
Key features:
✅ AI assistant
✅ Multi-brand and multi-location management
✅ Collaborative workflows
✅ Content library
✅ White-labeling
What people say:
Named one of the 5 best social media management tools by Forbes Advisor, SocialPilot is loved by thousands of brands. From extensive white-labeling capabilities to
“SocialPilot makes my life so much easier to have all of these socials on one scheduling platform. It’s great that I can customize each post for each social account.”
“After 3 weeks of comparing social media scheduling tools, SocialPilot emerged as the best option. It surpasses Hootsuite and Buffer in value, cost, and exceptional customer support.”
Loomly’s easy-to-use social media management platform is perfect for teams looking to build their brand and reach new audiences online. With smart integrations and collaborative workflows, you’ll save time at every step.
Here’s the 411 on Loomly:
With prices starting at $26/month (for a year commitment), Loomly is a cost-effective solution for teams of all sizes. More comprehensive solutions start at ~$79/month, but the cost depends on your organization’s needs.
Post creation is smooth. From an intuitive approval workflow to post mockups and automated publishing, Loomly makes posting painless@
Optimization tips help you craft posts like an expert, instantly
Smash your goals with advanced analytics to measure and build your success
Interact with your audience directly from Loomly’s platform, so you can keep your followers engaged
Integrated with Facebook, Twitter, Instagram, Pinterest, LinkedIn, Snapchat, TikTok, Youtube, Google, and more
Key features:
✅ Post ideas
✅ Content library
✅ Budget-friendly
✅ Audience interactions
✅ Ads support
✅ Post ideas
What people say:
Trusted by over 20,000 marketing teams, Loomly’s suite of social media platform integrations is unlike any other.
"I love that I can create and schedule content for each platform. Loomly's calendar allows me to organize my content in a way that's comprehensive and easy to view!"
Planable’s interface is fun, intuitive, and collaborative. From drag-and-drop posts to highly visual discussions with colleagues, Planable makes it easy to put your heads together and create great content. With the right tool, you can save time, create better content, and get things approved - fast!
Here’s why Planable is beloved by teams everywhere:
With basic plans starting at $22/month, it’s an easy choice whether you’re a small team or you’re an agency ready to scale!
Plan all your content - from photo dumps to blogs - in one place. Because project management tools are not meant for content
Planning and collaboration capabilities make it easy to coordinate with your team (without scheduling meetings each week to review content).
Planable’s highly visual platform is intuitive, fun, and engaging, making it a joy to use with your team
It’s easy to schedule and reschedule posts on the platform, reviving your best content or just moving things around until your content calendar is picture perfect
Post to Facebook, Linkedin, Instagram, Twitter, Google, Youtube, TikTok, and more!
Key features:
✅ Collaborative workflows
✅ Multi-brand management
✅ White-labeling
✅ Great visuals
What people say:
Though Planable is a bit rudimentary when it comes to analytics, post optimization, and growth-oriented activities, it’s perfect for any team looking for a collaborative content-planning tool to use internally or with clients.
“Before Planable, we’d upload an asset and write the copy, and have to spend a lot more time with clients getting that copy through, explaining how it will look. With Planable, the whole process is streamlined. Everyone sees it exactly how it is. There’s no need to explain how it will look.”
SocialBee keeps your socials buzzing! The platform takes the phrase “set it and forget it” literally, making it easier than ever to generate, create, write, collaborate, and analyze your posts. With an AI generator and content recycler, you can say bye to writer’s block, too.
Here’s why it’s a great choice for your hive:
At $49/month, SocialBee is a smart choice for teams looking for a middle-of-the-road tool to help them grow
SocialBee’s AI content generator helps you create your best posts yet. Get inspired and beat writer’s block while filling up your calendar!
With a convenient Canva integration, it’s easy to create highly visual posts that will engage your audience.
Grow and monitor your account with ease. With advanced analytics and engagement-boosting features, you can stay on track to smash your goals.
Save time on content creation by automatically recycling your best posts.
Use it to automate posts for Facebook, Twitter, Reddit, LinkedIn, Instagram, Pinterest, Google, TikTok, and Youtube.
Key features:
✅ Content recycler
✅ AI-generated content
✅ Smart integrations (Canva, GIPHY, Unsplash)
✅ Budget-friendly
What people say:
Loved for its intuitive ease, SocialBee posts for you without skipping a beat. You can keep your hive buzzing - so you have more time to focus on your audience
“There’s a lot of noise out there - we’re thrilled that we found SocialBee”
“I can now live the Tim Ferris four-hour work week life because of SocialBee”
Sendible helps you manage your social media at scale. From growing your audience to attracting new customers, it’s a great tool no matter your goals. Plus, its collaboration tools let the whole team join in on the fun. Experience Sendible and see how you can create and schedule posts faster than ever, scaling your business and saving time in the process.
Here’s why you should consider it:
The basic creator plan starts at $29/month, making Sendible a pretty budget-friendly option! For startup agencies and brands, they offer a $89/month plan, while white-labeling starts at $240/month
Sendible’s post ideas inspire your best content yet.
Collaboration with teammates and clients is simple. From white-labeled features to collaborative post creation, you’ll be on track in no time.
Sendible is built for agencies, making multi-brand support a breeze!
Integrated with Facebook, Twitter, LinkedIn, Google, Instagram, and TikTok
Key features:
✅ Multi-brand management
✅ White-labeling
✅ Collaborative workflows
✅ Budget-friendly
What people say:
Sendible is a godsend for small businesses and agencies alike. From
“With Sendible, we’ve been able to scale our growth by building trust with customers and collaborating through seamless approval workflows.”
“As a small business, we rely on Sendible to create and automatically post engaging content on a regular schedule that inspires online sales and brings in foot traffic.”
Falcon.io gives you a bird’s eye view of your social media presence. From collaborative abilities to advanced social listening and customer research capabilities, Falcon lets you conquer social from the skies! You can build winning content, engage with consumers, and smash your goals. And that’s all on top of the advanced scheduling and publishing tools.
Ready to take to the skies? Here’s a breakdown of Falcon’s top features:
Falcon runs you $108/month
Monitor your brand mentions with great social listening capabilities. Keep a finger on the pulse of your public opinion without adding to your workload
Anticipate consumer demand with deep research, letting you see what customers are talking about
Create winning content with streamlined publishing tools. Get ready to manage and execute your data-driven strategy with ease!
Engage with consumers directly from the platform!
Enjoy posting across Facebook, Youtube, Instagram, Tiktok, Twitter, LinkedIn, Reddit, Tumblr, and more
Key features:
✅ Social listening
✅ Trend discovery
✅ Customer engagement + social inbox
✅ Advanced analytics + reporting
What people say:
Falcon does it all! While it’s not the choice for agencies, Falcon more than delivers for SMBs and enterprises alike. From social listening and engagement directly on the platform to advanced research and analytics, Falcon gives you 20/20 vision on your social presence.
Here’s what customers have to say:
“With Falcon, we can engage with notable people and track trends, share it with our team, nurture those relationships, and convert them into loyal customers of our brand.”
“Falcon is great for analytics. We can do performance reports with one click, whereas it used to take 5 hours to generate one report. Now, we spend around 10 minutes on reporting.”
Agorapulse is a data nerd’s best friend. Every social media manager knows that data-driven posts get results. So, it’s no surprise that a data-driven platform is the right choice to execute your strategy! This is the social media management platform you need to plan, visualize, and conquer all your loftiest goals. From publishing to monitoring and more, you’ll get a permanent pulse on your brand’s social media presence.
Here’s why it’ll turn you into a total analytics enthusiast:
Agorapulse will run you $99/month
Collaborate with your teammates and build posts that reflect your unique brand image.
Reporting is what Agorapulse does best. Advanced analytics that help you see how your strategy is performing, so you can revise and constantly improve your performance.
The platform makes it easy to see your ROI. From boosted engagement to conversions, you’ll be crushing your goals in no time.
Social media monitoring lets you discover trends and insights about your brand - and your competitors
The automation tool works with Instagram, Facebook, TikTok, Twitter, LinkedIn, and more!
Key features:
✅ In-depth analytics + reporting
✅ Collaborative workflow
✅ Custom reports
✅ Social media monitoring
✅ Social inbox
What people say:
Data-driven posts get more results - and Agorapulse helps you get there. With detailed reports to see you how your strategy is performing in real time, you’ll stay on top of your goals and smash your engagement benchmarks in no time.
“Agorapulse has helped speed up and streamline our processes, allowing us to scale our company and take on more work. The ease of the user interface along with the features makes it easy for not only us to use but also clients when approving content and calendar planning. Any time we have made contact they have been quick to reply, and given added extra information to help. They genuinely care about their clients and users.”
Crush your goals faster with Later. From automating daily tasks to turning followers into customers, Later will revolutionize your socials - all while you sip your morning coffee.
Later.com helps you reach your social goals faster. Here why it’s a solid choice:
Later costs $80/month, making it a middle-of-the-road option
Later.com helps you set it and forget it. Schedule posts all at once and stay worry-free while it does the work for you.
The platform lets you know what content works with advanced analytics. Keep track of what’s working (and what’s not) so you can adjust your strategy accordingly.
Later’s caption writer is a serious time-saver, so you can create your best content faster than ever
Later is compatible with Instagram, Facebook, Twitter, Pinterest, and more!
Key features:
✅ Advanced analytics
✅ Multi-brand management
✅ AI caption writer
What people say:
7 million people trust Later to manage their socials, so they must be doing something right! Later helps you turn followers into customers, so you can get more out of your social presence.
“Later helps us free up so much time & resources. Our content creator is able to create more content, edit more videos, and find more user-generated content for new posts. We do a lot more in less time!”
“Later’s scheduling tool helps us stay more consistent across our social channels so we can share our resources about sustainability & slow fashion. It’s great because we’ve also seen an increase in the number of views & engagement that we get with our content.”
HeyOrca is the social media post scheduler your social team and clients will actually love. With collaborative workflows that empower your team to work together (or with clients) in real-time and an intuitive post scheduler and content calendar, it’s never been easier to get content out the door.
HeyOrca has flexible pricing, with basic plans starting at $59/month but going up to $149/month
Build client-specific calendars to accommodate their unique needs
Perfect for agencies, HeyOrca has shareable links for agency clients, enabling them to see content calendars, reports, and more - without needing to login!
Reporting is a breeze. Optimize your posts with best posting times to reach your unique audience!
HeyOrca supports platform posts to Facebook, Twitter, LinkedIn, Google, Pinterest, Instagram, TikTok, and more
Key features:
✅ Social inbox
✅ AI integration
✅ White-labeled reporting
✅ Advanced reporting
What people say:
HeyOrca makes it easy to streamline content approvals while managing content (and clients) in one place!
“I love that I can plan out our social media months in advance & then my clients can review it all and leave comments. My favorite feature is that you can rearrange posts in the future Instagram feed to customize your grid!”
“HeyOrca is extremely useful and easy to use with project teams. They continuously make updates and share info via social media, newsletters and through helpful webinars. I've learned a lot using the service and highly recommend-- helps take hours away from my work!”
What it’s lacking:
🚫 Ads support
🚫 Multi-brand management
15. eClincher
Known for helping businesses increase their ROI from social media endeavors, eClincher is best known as a social media management tool for agencies and enterprises. With a great selection of tools and features to manage social campaigns, eClincher helps agencies and brands alike “clinch” the deal!
Here’s what people love most about eClincher:
With plans starting at $65/month for brands and $425/month for agencies, eClincher is a reasonably priced option for its offerings
eClincher has smart queues for republishing content pieces, taking the decision fatigue out of scheduling posts
With a centralized social inbox, it’s easy to juggle DMs, comments, and more, making customer communication a breeze
Pictures are worth 1000 words! So it’s a good thing that the platform features an image library for all your visual needs
With competitor tracking and advanced analytics, you’ll be on top in no time!
eClincher supports posts to Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google, and Youtube.
Key features:
✅ White-labeling
✅ Smart queues for republishing content
✅ Monitoring & listening capabilities
✅ Social inbox
✅ Collaborative workflows
What people say:
eClincher is perfect for enterprises or mid-sized agencies. Although users report bugs when managing lots of accounts, it’s still a decent option for small or mid-sized agencies who manage under 50 clients.
Here’s what a current customer has to say:
“We loved using eClincher when we first started. The support was great, and we had an easy switch from our previous social media management platform. It was a great tool, gave us a great insight into analytics, and loved using it.”
What it’s lacking:
🚫 Consistent, quality customer support
🚫 Effective management for large quantities of brands (50+)
16. CoSchedule
With an emphasis on performance, CoSchedule has mastered content and scheduling. While it doesn’t have all the bells and whistles of some other tools, it certainly gets the job done for teams seeking a fantastic scheduling and automation platform. With an intuitive calendar and smart queue, CoSchedule empowers you to execute campaigns with ease.
Here are its most notable features:
With a free calendar tool and basic plans starting at $29/month, CoSchedule is a perfect option for teams on a budget
The collaborative workflows make it easy to work with your team, whether you have two people or twenty! The platform is definitely best for small teams, though
CoSchedule emphasizes content and scheduling, perfecting a content calendar that’s unrivaled!
Its ReQueue feature automatically fills the queue with your best-performing posts
Post to Facebook, LinkedIn, Instagram, Pinterest, Tumblr, and more. The platform even integrates with WordPress and Hubspot!
Key features:
✅ White-labeling
✅ Social Inbox
✅ Competitor tracking
✅ Smart ReQueue feature
✅ Campaign templates
What people say:
Great for small teams, CoSchedule facilitates social campaigns with ease. From a smart queue to campaign templates and more, it’s like having a personal assistant to help you schedule your socials!
Here’s what customers have to say:
“Its integrated project management and collaboration tools are great for smaller groups. The calendar itself is strong and extremely useful.”
“The integration with wordpress' dashboard and the ability to schedule and customize social posts all in one place made CoSchedule a very impressive and useful tool. Unfortunately, Coschedule has constantly nickeled and dimed its customers to where it is now price gouging for convenience.”
What it’s lacking:
🚫 Basic plan is expensive for a basic calendar planner
🚫 Laggy platform
🚫 Ads support
17. ContentStudio
ContentStudio is a content-first tool, helping you at every step along the way. From smart suggestions to innovative planning and publishing features, you can easily optimize posts and maximize engagement. And with great features like an SEO optimization toolbox and post recycler, it’ll save you time at every turn.
Here’s everything you need to know:
At $99/month for a small business plan, you can manage up to 25 social media accounts with 5 team members
Content and hashtag suggestions help you beat writer’s block for good
A post recycler makes your content evergreen. Never forget about a good idea (or post) that you had a few months ago - your audience might still love it today!
With custom reporting and analytics, you can see your ROI for yourself
ContentStudio lets you post to Instagram, Facebook, Twitter, LinkedIn, and more. Plus, it integrates with Medium and Wordpress for a convenient RSS feed integration!
Key features:
✅ Collaborative workflows
✅ Post recycler
✅ Built-in SEO toolbox
✅ Social inbox
What people say:
ContentStudio is a great content curation tool that helps discover, plan, publish and analyze your content. But, although ContentStudio is a great tool, it’s often cited as having an unresponsive support team.
“They have great customization per social channel, and my team finds it easy to use. Unfortunately, things simply do not post correctly, or at all, too often. We get false posting confirmation messages all the time.”
What it’s lacking:
🚫 Multi-brand management
🚫 Social listening
🚫 Dedicated support
🚫 Buggy confirmation messages
18. MavSocial
MavSocial is the trend- and visual-focused platform your profiles need! From social listening tools to a built-in asset library and image recognition software, MavSocial will have you kissing your research days goodbye. You can schedule, advertise, monitor, and report all from one dashboard, making it a perfect choice for any team that needs to be on the pulse of their industry.
Here’s the 411:
At $78/month, MavSocial is reasonably priced for a comprehensive scheduling and listening tool. The basic plan lets you connect 30 profiles and add 3 team members to the party.
Want to know what’s happening in your industry? MavSocial has your back. Its innovative social listening capabilities make monitoring a breeze
Revolutionary image recognition software scans visuals as part of the social monitoring software, too
With collaborative workflows, an asset library, and extensive digital asset management capabilities, it’s easier than ever to actually create a post
Real-time analytics tell you what’s happening right now
Post to Facebook, Instagram, Twitter, Youtube, LinkedIn, Google, and Tumblr.
Key features:
✅ Image recognition (for social listening)
✅ Real-time analytics
✅ Collaborative workflows
✅ Ads support
✅ Social inbox
What people say:
This is one of the best social media management tools to understand the industry trends with social media listening. If you want to keep an ear to the ground, MavSocial is definitely for you! Though its interface is lackluster and a bit clunky, many say it’s worth the learning curve.
Here’s what customers say:
“MavSocial has been a game changer to our business, which manages over 300 social accounts and 300 Google profiles. While it allows you to post to multiple profiles simultaneously, the true power of this platform is that you can slice and dice your locations into as many different groups as possible to uniquely create content for each location.”
“Any bug or issue I come across is resolved or addressed in a matter of hours. Most companies do not prioritize items like this, where MavSocial pushes customer issues to the top of their list.”
What it’s lacking:
🚫 Lackluster interface
🚫 Difficult to organize
🚫 Learning curve
19. Tailwind
A visual-focused platform, Tailwind is perfect for the Pinterest-obsessed. With an innovative post-creation studio and the ability to input your brand guidelines for easy creation, it empowers you to create a cohesive visual presence. It’ll help you skyrocket your engagement on Instagram and Pinterest, attracting customers with breathtaking visuals!
At $39.99/month, Tailwind is best for brands who really want to focus on visual platforms. While the extra features might be worth it to some, it’s best to concentrate your efforts (and budget) on one social tool.
With best times to post and suggested hashtags, you’ll be smashing your engagement goals in no time
Tailwind’s design studio is perhaps its best feature. Although you can get similar results with Canva, it’s helpful to have your visual studio directly integrated with your social media management platform
Trend monitoring helps you stay on top of what visuals are hot
Tailwind supports posting to Instagram, Pinterest, and Facebook.
Key features:
✅ Analytics and reporting
✅ Hashtag finder
✅ Social monitoring
✅ Tailwind community
What people say:
While not every brand needs a Pinterest profile, it’s a necessity for some niches. From cultivating an engaged audience to
“I love that I can easily schedule all my week on Pinterest in one sitting. Tailwind has a lot of great tools to take your Pinterest marketing to the next level. One of my favorite tools is the pin design!!”
“The interface isn't exactly what I would call stimulating. It's basic and not very user-friendly if you're looking at it from an aesthetic perspective. Additionally -and this was really quite surprising considering how much users pay-dragging and dropping posts using the "smart shuffle" feature always had some sort of glitch. For a time, I used Tailwind Create for Pinterest Pins. The colors always looked dull and the designs were dated.”
What it’s lacking:
🚫 Clunky interface
🚫 Bad customer service
🚫 Coverage for all platforms
20. Zoho Social
If you already use Zoho, you might want to check out Zoho Social. There’s nothing quite like having one less password to juggle, and an all-in-one platform helps prevent departments from being siloed, too. But Zoho Social is a great tool in its own right. With everything from competitor tracking to custom reporting, it’ll be right at home in your tech stack.
Here’s what you should know:
With a basic plan starting at $15/month, Zoho Social is relatively affordable. More premium plans (with more features) cost upwards of $65/month, with agency plans starting at $320/month
Competitor tracking and social listening gives you the 411 on what people are saying about your brand (or competitors) in real-time
A smart queue takes the decision-making out of choosing a time to post. Just add a post to your queue, and Zoho Social takes care of the rest!
Create custom reports, analyze your social media performance, and monitor what matters. You can even automate reports, so you never have to update your boss again
Zoho lets you post to Facebook, Twitter, LinkedIn, Instagram, and Google My Business
Key features:
✅ Smart queue
✅ CRM integration
✅ Automated reports
✅ Collaborative workflows
✅ Integrated messaging
✅ White-labeling
What people say:
While Zoho Social conveniently integrates with your CRM (as long as it’s Zoho), it has a few troubles. From customization limitations to bad customer service, you might want to try before you buy. That being said, its powerful features may outweigh the cons!
Here’s what a customer has to say:
“The biggest con of Zoho Social is that you can’t customize posts for various social network sites. There are limitations with some social media sites, like Instagram. Customer support is also pretty slow.”
What it’s lacking:
🚫 Can’t customize posts across platforms
🚫 Ads support
🚫 Multi-brand management
21. MeetEdgar
MeetEdgar was built for social media marketing automation! With an ingenious AI to help you build a content library, recycle posts, and automate scheduling, you can work faster than ever. For teams that are strapped for time and resources, MeetEdgar is the perfect solution.
Here’s why it’s the right software for your team:
At $49.99/month, you can add 25 social media accounts and get 1000 weekly automation posts
MeetEdgar is perfect for automating your posting schedule. Put your brand on autopilot and free up your time. The platform pulls posts from your content library, putting them on repeat so your socials stay active. When it runs out of content, it reshares your evergreen content!
See how you’re performing with in-depth analytics and reporting
Integrated with: TikTok, Twitter, Instagram, Google, Facebook, LinkedIn, and Pinterest
Key features:
✅ Content recycler
✅ Analytics + reporting
✅ Automated post scheduler
✅ Post ideas
What people say:
Whether it’s your tone of voice or just sticking to a posting schedule, MeetEdgar will help you stay consistent! While it lacks the bells and whistles of some other platforms, it’s great for teams who need simple, straightforward help with their social media management.
“There are not enough options for posting schedules. It works really well for a daily posting but does not allow for weekly or bi-weekly posting to be scheduled.”
What it’s lacking:
🚫 Flexible posting schedules
🚫 Ads support
🚫 Multi-brand management
22. Post Planner
If you want to increase brand awareness, discover and recreate your top posts, and recycle content with ease, Post Planner could be the software for you! Targeted to small and mid-sized businesses, the platform has great engagement and social listening capabilities. Although it has hit-or-miss reviews, it’s still a solid starter tool for brands dipping their toes into social media management.
Here’s what you need to know:
Priced at $34/month, Post Planner lets you add up to 25 profiles with 5 team members, making it perfect for small to mid-sized businesses
Get real-time brand mentions, so you can act fast!
Your RSS feed integrates with the platform, so you can easily turn blogs into a new social post!
Recycle content with ease, using your best posts again and again
Post to Facebook, Instagram, LinkedIn, Twitter, and Pinterest
Key features:
✅ Social media monitoring
✅ Content recycler
✅ RSS integration
✅ Library of quotes
What people say:
While Post Planner has its fair share of issues, it’s still a solid choice for small or mid-sized businesses looking for a low-cost solution. It saves you time, money, and energy, helping you plan and execute your social strategy with ease!
Here’s what customers have to say:
“Overall the software is excellent, but the cost is a bit high. Also, we need a feature that could move the scheduled post into drafts when we have to edit it instead of recreating it from scratch.”
“Post Planner helps save me SO much time for my business. I typically plan out content a week- 10 days in advance. It connects so easily with Canva to allow for that personalized touch that makes your content stand out! Additionally, I love how easy it is to set up a schedule for when you want your posts to be scheduled, view the posts that have already posted, adjust or move around any planned posts simply by clicking and dragging. It allows me the consistency I need to be a business owner while not allowing content creation to take up my life! There are a ton of great ideas for content too which is how I started but now I create most of the content myself but the platform still makes my business run so much smoother! Couldn't live without it!”
What it’s lacking:
🚫 Tough user interface
🚫 Bad customer service
🚫 Ads support
🚫 Multi-brand management
🚫 AI integration
23. SEMRush
That’s right, SEMRush has a social tool! Beloved by marketers everywhere, it’s no surprise that SEMRush had to bring their expertise to the social realm. Built on the pillars of posting, tracking, analysis, and inbox tools, it turns the platform into a true all-in-one marketing software.
Here’s the 411 on their social suite:
At $20/month, it’s a small price to pay for the wealth of tools. While more advanced plans will run you a pretty penny, it’s a great way to dip your toe in without a huge budgetary commitment
The social media tracking tool lets you see your competitors’ social media activity and learn what they’re doing to generate results
Advanced analytics empowers you to track engagement, follower growth, reactions, and more
A social inbox lets you track and manage comments, DMs, and more, so you never miss a message from your customers
Draft, schedule, and publish posts across Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google Business Profile
Key features:
✅ Social inbox
✅ Analytics + reporting
✅ Social media monitoring
✅ All-in-one tool
What people say:
It’s no surprise that SEMRush nailed their social suite.
Here’s what people have to say:
“Semrush provides me with everything I need for online marketing. From SEO, content marketing, competitive research, advertising, to social media, I can get data, analysis, and recommendations all from a single platform.”
What it’s lacking:
🚫 Ads support
🚫 Multi-brand management
24. SocialHub
Ready to make an impact? Try SocialHub.
At $99/month for one user, SocialHub is on the pricier side. Luckily, you can try before you buy!
Real-time data keeps you on track. From social media tracking to analytics and more, you’ll be smashing your goals in no time.
Don’t stop at monitoring your brand’s performance. Monitor your team’s performance to ensure they’re responding to customers in a timely manner
See how you’re making an impact on your customers with a revolutionary analytics dashboard
It’s easy to collaborate with your team on posts, analysis, and more
SocialHub supports Facebook, LinkedIn, Twitter, Instagram, Pinterest, and more.
Key features:
✅ Smart social inbox
✅ Social monitoring
✅ Collaborative workflows
✅ Analytics dashboard
What people say:
Look no further for a “hub” for your social team! From collaboration to monitoring and publishing, SocialHub makes it easy to do everything in one place.
Here’s what customers have to say:
“I liked how easy it was to plan and schedule Facebook posts for weeks in advance. In the monthly calendar, it’s easy to see where you have gaps and where more content could go, etc. they also made it super easy to collaborate with other people on your team, which was nice so that everyone could access that content.”
“The analytics could be a little better; even though it was nice to see the conversions, I’ve seen better, so that’s something I would improve.”
What it’s lacking:
🚫 Ads support
🚫 Multi-brand management
🚫 AI integration
25. SocialFlow
Building a better social workflow? Look no further. With SocialFlow, you can easily put out content that will get your customers’ attention. Plus, you can collaborate with your team and even regulate their workflow! Targeted towards media companies, SocialFlow makes it easy to monetize and distribute content.
SocialFlow’s customized pricing means you can pick and choose a plan that works for you
Focused on optimization, its advanced algorithm puts out the content that will catch the most attention
Easily track engagement from your following across multiple social media profiles over time
Integration with RSS feeds makes it easy to share articles, blogs, listicles, and more
Use SocialFlow to post on Twitter, Facebook, Instagram, LinkedIn, and Pinterest
Key features:
✅ Ads support
✅ Custom reporting
✅ Content recycler
✅ RSS integration
What people say:
Built for media companies, SocialFlow is perfect for distributing news and getting clicks.
“It has a slightly clunky interface. I wish you could just drag and drop posts to reschedule them. The general design could also use an upgrade; it looks a bit Web 1.0. Otherwise, I find it to be a pretty intuitive tool that doesn't require a lot of training to get the hang of.”
“I love being able to post on several Facebook pages in one fellow swoop. Using the platform to post all at once saves so much time waiting for pages to load. I also like being able to see when my scheduled posts are lined up and being able to post several days and months out.”
What it’s lacking:
🚫 Multi-brand management
🚫 AI integration
🚫 Smooth user interface
26. Sprinklr
Sprinklr is beloved by teams large and small. With customized pricing, you can design a plan that’s exactly what you need - and nothing more. It’s especially great for large enterprise teams, boasting great collaboration tools as well as advanced monitoring capabilities that in-house teams love. And with great approval workflows, you won’t have any wires crossed.
Customized pricing means you can pick out exactly what your team needs - whether you’re a solo social media manager, a large in-house team, or an agency.
Real-time alerts let you know whenever someone mentions your brand. The advanced social listening tools let you track hashtags, monitor influencers, conduct competitor analysis, look for industry-wide trend predictions to take better actions, and more.
Collaborative workflows make it easy to work as a team
A customizable monitoring dashboard lets you track exactly what you need
Sprinklr connects with Facebook, Twitter, Instagram, LinkedIn, Pinterest, TikTok, and more
Key features:
✅ Social listening
✅ Collaborative workflows
✅ Campaign optimization help
✅ Advanced analytics
✅ Social inbox
What people say:
While custom pricing isn’t the best for small businesses with limited budgets, the build-your-own tool capabilities are great for larger teams with specific needs and more spending power. Here’s what people say:
"Sprinklr is the go-to for enterprises with its extensive monitoring and customization options. It's a powerhouse for tracking influencers and industry trends."
"Sprinklr has been a game-changer for our enterprise-level social media management. It offers a comprehensive suite of features for monitoring, engagement, and analytics. It's especially great for managing multiple accounts and streamlining workflows. The only drawback is that it can be a bit complicated to use, but the benefits far outweigh the learning curve."
What it’s lacking:
🚫 Ease of use
🚫 AI-powered tools
🚫 Multi-brand support
27. Brandwatch
With customizable pricing and an innovative campaign designer, Brandwatch is a solid all-in-one tool. From audience intelligence and influencer marketing to social media management tools, Brandwatch does it all. Perfect for enterprises, Brandwatch is the tool your in-house team has been waiting for. Let’s take a look at what it does:
Customizable pricing means you can choose exactly which features your team needs
Brandwatch is a true all-in-one tool, so it integrates with your CRM for seamless customer management
Easily schedule paid and organic posts
Be proactive with your social listening. With advanced analytics and audience intelligence capabilities, you’ll keep your ear to the ground with ease
Brandwatch even handles influencer marketing, so you can connect with the right people to promote your business
An innovative campaign builder with built-in templates empowers you to schedule posts and measure performance with detailed metrics
Post to all major platforms, including Facebook, Twitter, Instagram, TikTok, LinkedIn, and more
Key features:
✅ CRM integration
✅ Ads support
✅ Advanced analytics
✅ Campaign designer
✅ Social listening and audience intelligence
✅ Influencer marketing
✅ Collaborative workflows
What people say:
Brandwatch is perfect for enterprises. While small businesses get priced out of the pick-and-choose pricing model, in-house teams with diverse needs and a larger budget will find Brandwatch to be the perfect one-stop solution to their social media marketing needs.
Here’s what current customers have to say:
"Brandwatch is a must for enterprises. It simplifies social media management, making it easy to schedule posts, track analytics, and engage with our audience across multiple platforms."
"Brandwatch has become an indispensable tool for our social media marketing efforts. Its in-depth analytics and the ability to track our competitors and industry trends have helped us make data-driven decisions. However, the user experience could use some improvements, and the pricing might be a bit high for smaller businesses. Nonetheless, the insights it provides are invaluable for our strategies."
What it’s lacking:
🚫 Bad for small businesses
🚫 AI tools
🚫 Expensive
28. HubSpot
Known as a leading all-in-one marketing solution, HubSpot has ventured into social media management. But it’s not just your CRM, anymore! Luckily for Hubspot lovers, its social suite has a lot to offer for savvy social media marketers. And the social tools are just as comprehensive, empowering your team to publish, monitor, and report your success - all in one place. Here’s the breakdown:
With tools starting at $20/month, Hubspot is pretty budget-friendly. Of course, not all of its plans give you the same features. More advanced plans price out at $890/month for a professional plan and a $3600/month enterprise plan.
Comprehensive analytics let you know how your posts are performing
Simplify your workflow by batch-creating posts and planning campaigns weeks (or months) in advance.
Keep tabs on what people are saying with keyword tracking
From post creation and scheduling to automation and campaign management, HubSpot helps you every step of the way
Compatible with Facebook, Instagram, Twitter, and LinkedIn
Key features:
✅ Collaborative workflows
✅ Advanced analytics
✅ Campaign management
✅ CRM integration
✅ Keyword tracking
✅ Ads support
What people say:
It’s no surprise that people rave about HubSpot’s social tools. As a leading marketing tool, HubSpot has big shoes to fill. Here’s what customers have to say:
"HubSpot's social suite has transformed the way we manage our social media. It's incredibly user-friendly, and the ability to schedule posts, create campaigns, and access comprehensive analytics all in one place is a time-saver. However, the lack of competitor tracking and white-labeling is a drawback, but it's a fantastic tool for streamlining social media workflows."
"HubSpot's free tools are great for beginners, but the more advanced plans provide in-depth social media management and automation. It simplifies workflows and offers detailed insights."
What it’s lacking:
🚫 Multi-brand management
🚫 Tagging capabilities
🚫 Competitor tracking
🚫 White labeling
29. Salesforce
Better known for its marketing and sales automation tools, Salesforce is dipping its toe into social media management. With great listening capabilities, reporting, competitor analysis, and campaign optimization, Salesforce has built a stellar social tool. Here are the highlights:
With customizable pricing, Salesforce is best for enterprises. While you can pick and choose which features you want to use, build-your-own-platform scenarios tend to add up quickly.
Listen and manage social posts with ease. Between competitor analysis and tracking and keyword and trend monitoring, you won’t miss a thing
Automated reporting makes it easy to measure your performance
The platform helps you generate ideas, too!
Post to Facebook, Instagram, Twitter, LinkedIn, and more
Key features:
✅ Social listening
✅ Campaign optimization
✅ Reporting
✅ Idea generator
What people say:
Salesforce has a great reputation for its marketing tools, but how do people feel about its social suite? Though it has mixed reviews, people seem to love it as an addition to their social media marketing efforts.
Here’s what customers say:
"Salesforce excels in tracking trends and competitors. However, its reporting could use some improvement. Additionally, spam issues can arise during listening."
What it’s lacking:
🚫 Problems with listening tools
🚫 Lacks advanced reporting features
🚫 Multi-brand management
30. eClincher
eClincher is a budget-friendly option for brands and agencies alike. With advanced analytics and social listening capabilities, it’s the perfect tool for anyone focused on their online reputation and perception.
Priced at $65/month for brands and starting at $425/month for agencies, eClincher is a reasonably priced option for teams large and small
Perfect for teams, eClincher has collaborative workflows and task assignment capabilities. You’ll never have your wires crossed again!
A smart queue helps you schedule new posts at the perfect time to meet your weekly post targets. You can even tag posts with different topics to see how often you’re posting about different content topics.
Social listening and monitoring let you keep your ear to the ground and track your reputation
Visualize sales and interactions by platform - so you can see exactly what’s happening and where
Supports various platforms, including Facebook, Instagram, Twitter, LinkedIn, Google, YouTube, Pinterest, TikTok, and more
Key features:
✅ Collaborative workflows
✅ Ads support
✅ Social listening
✅ Social inbox
✅ Collaborative workflows
What people say:
eClincher is perfect for agencies. With a breadth of tools catering to large teams, it’s sure to impress your clients and streamline your workflow. Here’s what customers say:
"eClincher has been great for our agency. Its customer service is top-notch, but the user interface is kind of ugly. Not the worst, but it makes it less pleasant to use."
What it’s lacking:
🚫 Solid user interface
🚫 AI-powered tools
31. Lucidya
Built as an AI-powered listening tool, Lucidya will give you a clear picture of your presence. It even monitors online news, TV, and radio in addition to social media - so you can see what people are saying across mediums. While it doesn’t offer comprehensive management tools, it’s still a favorite for teams looking for a specialized listening tool. Here are the deets:
Lucidya focuses on social listening, scouring social media, online news, TV, and radio in real-time
Sign up for spike alerts to know when a topic is gaining rapid traction
A robust reporting feature makes it easy to share data
The multilingual dashboard means you can still monitor your non-English speaking audiences
Lucidya monitors TV, online news, radio, and socials, including Facebook, Instagram, and Twitter.
Key features:
✅ Social listening
✅ Spike alerts
✅ Reporting
What people say:
Lucidya is great for anyone looking for a specialized listening tool. Here’s what customers say:
“I like that Lucidya supports crisis management with real time alerts that indicate unexpected spikes in negative sentiment, which comes in handy for high-profile brands and government organizations.”
"Lucidya is a game-changer for social listening. Its AI-powered insights and real-time monitoring are incredibly valuable."
What it’s lacking:
🚫 LinkedIn monitoring
🚫 Posting
32. Social Champ
As a free tool, Social Champ is great for small teams or solo SMMs with a limited budget. With it, you can effectively manage day-to-day posting, optimize content, and test out new strategies. With white labeling available, it’s great for freelancers, too.
Social Champ is free, but is $29/month for multiple users
White labeling makes Social Champ great for freelancers or small agencies
The bulk upload feature streamlines content management
Client approval is simplified with an intuitive approval workflow
Post to Facebook, Twitter, LinkedIn, and Instagram
Key features:
✅ White labeling
✅ Approval workflow
✅ Content optimization
What people say:
Social Champ is perfect for freelancers and small agencies alike. With great approval workflows and white labeling capabilities, it’s easy to manage everything in one place. Here’s what people say:
“For a small advertising agency, digital magazines, social media managers who manage many accounts & need a service that allows rapid management of social networks, Social Champ is an excellent choice. Direct and quick to understand, & works great on the web.”
"Social Champ is perfect for small to mid-sized teams. The content optimization and easy client approval make a significant difference."
What it’s lacking:
🚫 Robust reporting
🚫 Intuitive user interface
🚫 Free plan has limited functionality
33. Meltwater
Meltwater is the all-in-one solution for PR and social media management. You can analyze media and social media coverage with ease, with both qualitative and quantitative metrics to understand brand conversations comprehensively.
A widget library lets you customize your dashboard
Data is interactive and exportable to give the context behind the numbers. You can even analyze performance across platforms to evaluate where your strategy needs work, and where you’re nailing it
Never miss a thing. Meltwater tracks over 300,000 online news sources, has partnerships for print and broadcast monitoring, and listens to social conversations
Get insights from Twitter, Facebook, Instagram, YouTube, comments, review sites, forums, message boards, and over 300 million blogs
Key features:
✅ Interactive and exportable data
✅ Social listening
✅ Retrieve historical data
What people say:
Meltwater is an incredible, specialized social listening tool. You can research and monitor social conversations with unlimited queries, engage and publish from one platform, easily find social influencers, dig into consumer insights, and discover communities driving social conversations. Here’s what customers say:
"Meltwater’s coverage is unmatched, but it's not without its issues. The customer service could be better, and we occasionally have problems with tagging."
“Meltwater has undergone a huge change from how I first used them in 2017. Back then, their databases were stale and out-of-date and their account representatives seemed only interested in getting you to renew your contract. Those days are gone! Now their database is dynamic and well researched. The monitoring tools are effective and easy to use. Their account representatives are available to help you troubleshoot and optimize your use of their tools. And, they now have well-built training videos, frequent webinars, and a wonderful community. Meltwater has changed the game and is offering a superior product with a lot of different touchpoints that allow you to be the best Comms professional your organization has ever seen!”
What it’s lacking:
🚫 Robust customer support
🚫 Multi-brand management
🚫 Ads support
34. SOCi
Best known for its multi-location marketing tools, SOCi is branching into social media management. Reputation management includes your social presence too, after all. With SOCi, businesses can maintain brand consistency across locations and platforms. The tool is especially great for agencies, with effective tools to manage multiple accounts with ease. Here’s what makes SOCi great:
Custom pricing is perfect for agencies and enterprises to pick and choose which features they want. Small businesses may not be the best fit for the platform, since pay-per-feature pricing can get pricey.
Get notified when someone comments, so you never miss a customer interaction
Multi-brand and multi-location management is simple. Whether you’re an enterprise or an agency, you can easily switch between and manage multiple accounts
Coordinate social ads to expand your reach and slam dunk your goals
Post to Facebook, Instagram, Twitter, LinkedIn, and more!
Key features:
✅ Multi-brand and multi-location management
✅ Ads management
✅ Streamlined workflows
What people say:
SOCi makes social media management efficient for large teams. Here’s what current customers have to say about the platform:
“Sometimes the platform has glitches that end up being time consuming to fix. There are also some additional limitations like the lack of instagram story posting and facebook even creation but I have been told their engineering team is working on it.”
“I can't even imagine the ghost town our social media pages would be if we did not use this service! They take care of it all with posts that are relevant to our industry. I don't have to do anything!”
What it’s lacking:
🚫 Reported platform integration issues
🚫 AI integration
35. Birdeye Social
Birdeye is known for its local marketing solutions. With their social expansion, they’re hoping to brand themselves as an all-in-one online presence tool. While the tool is still getting there, it’s still a great addition to anyone’s tech stack - especially if you’re already using their local products! Here are the deets:
With custom pricing, Birdeye is targeting agencies and enterprises. Because of the pick-and-choose nature of this pricing model, it’s not the best for small businesses or freelancers with a limited budget.
Powered by AI, Birdeye Social helps you create posts to delight and engage your followers
Crosspost to local platforms like your Google Business Profile page
Post to Facebook, Instagram, Twitter, Pinterest, LinkedIn, and Google
Key features:
✅ Multi-location management
✅ AI-assisted post creation
✅ Social inbox
What people say:
Birdeye’s social tool is short and sweet. It’s still new, but with helpful features like the AI-generated posts and helpful post views, it’s a wonderful tool for multi-location businesses looking for an integrated social platform.
Here’s what people say:
"Birdeye Social's AI features are impressive, but the reporting could be more detailed. The calendar view is a handy tool."
What it’s lacking:
🚫 Lackluster reporting
🚫 Multi-brand management
36. RADAAR
RADAAR is a powerful social media management and collaboration platform designed for handling multiple brands. It helps your team at every step, from scheduling and publishing posts on their profiles to analyzing their efforts. Built for agencies, RADAAR is a low-cost solution for teams hoping to manage multiple brands effectively for a low cost.
Pricing starts at $9.99/month for 3 profiles.
The unified social inbox makes customer engagement a team effort. Ensure that your team is consistently responsive, fostering better relationships with your client’s audience.
Social media monitoring enables you to track comments and mentions for your clients
The unified dashboard eliminates the juggling act of managing multiple brands. This is best suited for freelancers or smaller agencies that deal with a limited number of clients.
Crisis management alerts tune you in to big problems before they get out of hand. Real-time alerts allow you to act swiftly, mitigating potential crises before they escalate.
Publish across Facebook, Instagram, Twitter, LinkedIn, and more
Key features:
✅ Social inbox
✅ Social media monitoring
✅ Crisis management tools
What people say:
RADAAR is a wonderful, budget-friendly solution for agencies. Here’s what customers have to say:
“Social media management can become very tedious if you don't have a social media management tool. The greatest benefit is Radaar's unified mailbox.”
"RADAAR simplifies managing multiple brands and offers valuable automation features. Its actionable analytics are a game-changer for strategic planning."
What it’s lacking:
🚫 Buggy interface
🚫 Learning curve
🚫 Only suitable for small agencies
37. Promo Republic
Promo Republic is your new favorite all-in-one marketing solution, streamlining your marketing tools, assets, and data into one central hub. While they’re best known for their review, listings, local seo, and store page management features, they’ve stepped up their game with the Promo Republic social suite! With enhanced scheduling features and innovative templates and designs, your socials will be popping off in no time.
Here’s what makes Promo Republic special:
At $49/month for small businesses or $79/month for basic agency pricing, you get a lot of bang for your buck!
Customizable templates and designs make content creation a breeze
Detailed reports help you track KPIs, measure engagement, and evaluate success of test
Schedule posts across different platforms with ease with a visual calendar that’s simple to navigate and plan with
Publishes to major platforms including Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google
Key features:
✅ Template Library
✅ Multi-Platform Scheduling
✅ Performance Analytics
✅ Social Listening
What People Say:
Tailor-made for small businesses, franchises, and marketing agencies, PromoRepublic is a one-stop solution that streamlines content creation, scheduling, and analytics. Users particularly appreciate its vast library of customizable templates and its intuitive, user-friendly interface.
Here’s what people say:
"Promo Republic has revolutionized our social media workflow. The template library is a goldmine for quickly creating engaging posts. However, sometimes the analytics can feel a bit overwhelming for beginners."
"I've been using Promo Republic for my small business, and it's been a game-changer. It's user-friendly and incredibly efficient. My only gripe is the limited integrations with other marketing tools."
What It’s Lacking:
🚫 Advanced integration with external marketing tools
🚫 More in-depth training for analytics interpretation
🚫 A wider range of editing tools within the platform
38. Cloud Campaign
Cloud Campaign is designed for efficiency and scalability, making it a favorite for growth-minded agencies. It excels in streamlining content creation, scheduling, and client reporting, with a strong emphasis on workflow automation and client management. The platform is beloved for its ability to handle bulk scheduling and the ease with which it can manage multiple client accounts simultaneously, making it the perfect tool for busy social media managers.
Here’s what makes it stand out:
With plans starting at $30/month and comprehensive agency plans starting at $339/month, Cloud Campaign offers scalable solutions for growing agencies.
Easy bulk scheduling and a content library make it effortless to schedule large volumes of content and manage assets.
Client management is a breeze! The platform includes special features for managing multiple clients, including tailored client portals.
Automated reporting empowers you to generate detailed reports automatically, saving valuable time.
Automate your workflow, streamlining your social media processes with customizable automation.
Integrates with major platforms like Facebook, Instagram, Twitter, LinkedIn, and Google
Key Features:
✅ White labeling
✅ Content library
✅ Automated reporting
What People Say:
Cloud Campaign is beloved by freelancers and agencies of all sizes. With great content storage features, white labeling capabilities, and easy multi-brand management, it’s simple to juggle clients.
Here’s what customers say:
“Cloud Campaign has been a lifesaver for our agency. The ability to manage multiple clients seamlessly is fantastic, but it can be a bit complex for new users.”
“The automation and client reporting features are top-notch. However, I wish there were more customization options for reports.”
What It’s Lacking:
🚫 More intuitive interface for beginners
🚫 Greater customization in reporting
🚫 Wider range of social media platforms
39. TweetDeck
Ready to master Twitter (now X) management? Try TweetDeck. It's perfect for individuals and businesses looking to keep a close eye on their X activity, offering real-time tracking, engagement, and comprehensive management tools. Its column-based interface allows users to effortlessly monitor multiple feeds, hashtags, notifications, and messages, making it a favorite for those who want to stay on top of X’s fast-paced environment.
Here’s why you’ll love it:
With a free plan, TweetDeck is a no-brainer
Real-time tracking lets you monitor posts, notifications, messages, and more as it happens
The intuitive, column-based interface helps you organize and track specific users, hashtags, or topics
Though the platform is exclusively for X (previously Twitter), it does its job well!
Key Features:
✅ Real-time social media monitoring
✅ Customizable dashboard
✅ Post scheduling
What People Say:
TweetDeck has simplified how users organize and engage on Twitter. The ability to monitor multiple feeds in one place and schedule posts is a lifesaver, making it easy to grow if you’re interested in growing your account.
Here’s what fans of the platform have to say:
“TweetDeck makes Twitter management a breeze, especially for monitoring real-time conversations. However, it can be overwhelming if you follow a lot of accounts.”
“I love the column setup which allows me to track everything important. I just wish it had more analytics features.”
What It’s Lacking:
🚫 In-depth analytics tools
🚫 Multi-platform integration
🚫 More advanced filtering options
40. YouScan
YouScan is the visual listening expert, taking social media monitoring to the next level with its advanced visual listening capabilities. It's perfect for brands and agencies keen on understanding the visual conversations around their products - from story posts to grid features. This tool is not just about listening; it's about seeing the bigger picture.
Here’s why you’ll love it:
Pricing starts at $299/month
AI-powered image recognition detects logos and objects in images across social media, so you never miss a brand mention
Understand the tone of the conversation around your brand with advanced sentiment analysis
Smart alerts provide instant notifications for critical brand mentions
Supports posting to Facebook, Instagram, Twitter (now X), YouTube, and more
Key Features:
✅ Visual listening
✅ Sentiment analysis
✅ Real-time alerts
What People Say:
YouScan is a unique platform, harnessing the power of AI to detect brand mentions in images. While not every brand needs that kind of monitoring, it’s invaluable for companies whose logos or names are frequently included in imagery. With the power to detect logos and objects in social media images, it’s unparalleled in the world of social media monitoring!
“YouScan's visual recognition is a game-changer for brand monitoring. The pricing is a bit steep for smaller businesses, but it's worth it for the insights.”
"YouScan's AI-driven insights and visual listening features have given us a unique edge in understanding how people interact with our brand. The customer support is impeccable."
What It’s Lacking:
🚫 More affordable plans for small businesses
🚫 Simplified user interface for beginners
🚫 Broader social media platform coverage
41. Talkwalker
You talk the talk, but can you talk the…walker? Adored for its robust analytics and social listening capabilities, Talkwalker offers incredible insights into social conversations and online media. But it’s not just a listening tool; it’s an insights machine.
Here’s why you’ll love it:
Talkwalker will run you $9000/year, but they offer custom pricing plans, too.
Deep dive into social data with powerful analytics tools.
Influencer tracking helps you identify and analyze key influencers in your industry - so you know exactly who to partner with.
Image and video recognition means you can tune into brand-relevant multimedia content (without sifting through it yourself)
Talkwalker monitors conversations in over 187 languages, making it ideal for brands with a global reach
The platform monitors across Facebook, Twitter, Instagram, YouTube, and online news outlets
Key Features:
✅ Advanced sentiment analysis
✅ Influencer identification
✅ Multimedia content monitoring
What People Say:
Users love Talkwalker’s powerful analytics engine that provides detailed sentiment analysis, trend detection, and influencer tracking. For large enterprises with a wide reach, it’s the perfect comprehensive monitoring tool!
“TalkWalker gives us incredible insights into our social media performance, but it requires a significant investment in time to fully understand all its features. I wouldn’t recommend it unless you have a dedicated team in-house with time to devote to learning everything there is to know about the platform.”
“The depth of analysis is unmatched. It's pricey but provides unparalleled insights into global trends and conversations. It’s changed the game for our team!”
What It’s Lacking:
🚫 More intuitive interface for new users
🚫 Pricing transparency
🚫 Quicker setup process for new campaigns
🚫 Scheduling features
42. Mention
Mention is a go-to tool for businesses and individuals who need real-time monitoring capabilities. On the platform, you can keep tabs on your brand, competitors, and industry. With instant alerts and detailed insights into brand mentions across the web and social media, it’s easy to monitor and track your socials across platforms.
Here’s what makes it great:
With a limited free plan and paid plans starting at $29/month, Mention is a budget-friendly option to foray into social media monitoring
Get instant alerts for mentions across the web and social media.
Analyze competitors by tracking their online presence.
Identify influencers to work with by finding and engaging with the movers and shakers of your niche!
Track mentions on Facebook, X (previously Twitter), Instagram, blogs, forums, and other news sites
Key Features:
✅ Social monitoring
✅ Competitor tracking
✅Influencer discovery
What People Say:
Users adore Mention for its simplicity and effectiveness. Whether you’re tracking and analyzing online conversations or identifying influencers to work with, the platform provides an essential overview of your industry. Overall, it’s ideal for anyone who needs to stay informed without getting bogged down with information overload.
Here’s what customers say:
“Mention makes it easy to keep tabs on our brand across the internet. The free plan was great to start us out, and we’ve since upgraded. Worth every penny!”
“It’s a fantastic tool for quick brand monitoring, though I wish the analytics were a bit more detailed in the lower-tier plans. We can’t really use the data for comprehensive planning, which is a hassle. Mention is definitely a solid starter tool, though.”
What It’s Lacking:
🚫 Detailed analytics
🚫 Broader customization options.
🚫 Integration with a wider range of social platforms
43. SocialOomph
Give your socials that extra “oomph”. Specializing in boosting productivity with advanced scheduling and post management features, Social Oomph enhances your workflow by making social media management easy. With the ability to handle bulk uploads and a diverse array of automations, you’ll be saving time in no time.
Here’s why you’ll love it:
With a solid free plan and professional plans that start at $15/month, SocialOomph doesn’t break the bank
Easily manage and schedule large volumes of posts with bulk uploading capabilities
Automated post deletion lets you set posts to automatically delete after a certain time
Keyword tracking enables you to monitor specific keywords across your social channels
SocialOomph supports posting to X (Twitter), Facebook, LinkedIn, Reddit, and more!
Key Features:
✅ Self-destructing posts
✅ Smart automations
✅ Keyword tracking
✅ Multi-brand management
What People Say:
Users love SocialOomph’s straightforward interface and the efficiency it brings to managing multiple accounts. Here’s what they have to say:
“SocialOomph has simplified our social media workflow, especially with bulk uploads. However, the interface could be more modern and intuitive. The analytics are also a bit lack-luster.”
"SocialOomph has helped boost our social media productivity, and it's incredibly cost-effective. The ability to schedule posts across multiple platforms is a real time-saver."
What It’s Lacking:
🚫 Modernized user interface
🚫 Advanced analytics
🚫 Integration with a broader range of social platforms
44. Iconosquare
Calling all analytics lovers! Renowned for its in-depth insights and intuitive management tools, Iconosquare is a hit among brands and agencies looking for detailed insights into their social media performance.
Here’s what makes it stand out:
Pricing starts at $49/month with a 14-day free trial, so you can ensure it’s worth a line in your budget!
In-depth analytics give you detailed insights into your performance
Competitor benchmarking lets you compare your performance against competitors
Build custom reports to help you understand and present your success
Iconosquare supports posting primarily to Instagram and Facebook
Key Features:
✅ Advanced analytics
✅ Custom reporting
✅ Competitor analysis
What People Say:
Users love Iconosquare for its comprehensive analytics, custom reporting features, and competitive benchmarking. It’s a powerful tool that helps fuel your data-driven social media strategy, empowering you to understand your success at every step of the way!
Here’s what customers think:
“Iconosquare’s analytics are second to none for Instagram and Facebook! We wish it supported more platforms in case we want to expand our strategy, but for now it works for us.”
“The competitor benchmarking is incredibly useful. On the downside, the user experience could use some work. My team took some time to get used to the platform.”
What It’s Lacking:
🚫 Broader social media platform support
🚫 Intuitive interface
🚫 Expensive
45. Crowdfire
Crowdfire is beloved for its versatility and ease of use, making it a popular choice for businesses of all sizes. From content discovery to scheduling to analytics, its comprehensive features make social media management seamless!
Here’s why it’s a great addition to your tech stack:
Crowdfire is the perfect budget option, with a free plan and advanced plans starting at $10/month
Curate content directly on the platform, discovering relevant content to share with your audience
Gain insights into your social media performance with analytics
Crowdfire is a solid, simple platform for brands on a budget. Users love its content curation feature and the ability to manage all social media interactions from one place. Here’s what customers have to say:
“Crowdfire’s content curation is a game-changer for keeping our social feeds active. The free plan is quite limited in features, but you get what you pay for.”
“Great for scheduling, but more detailed analytics would be appreciated.”
What It’s Lacking:
🚫 More features in the free plan
🚫 Advanced analytics
🚫 Integration with additional social platforms
🚫 Hard to manage multiple accounts
46. Vista Social
Vista Social is a favorite for its affordability and its user-friendly interface, appealing to small businesses and freelancers who value budget-friendly, flexible tools. With smart scheduling capabilities and support across most major platforms, you can’t go wrong.
Here’s what you’ll love:
Pricing is competitive, with plans starting at $3/user/month
Smart scheduling helps you optimize post times for maximum engagement
Enjoy detailed analytics! You’ll be understanding audience behavior and campaign performance in no time
Content curation abilities help you find and schedule relevant content easily
Supported platforms include Facebook, Instagram, Twitter, LinkedIn, Pinterest, and more!
Key Features:
✅ Best post times
✅ Comprehensive analytics
✅ Content discovery
What People Say:
Users love Vista Social’s comprehensive post-scheduling capabilities and its insightful analytics. It’s easy on the company wallet, too!
Here’s what people say:
“Vista Social offers great value for its price, making it perfect for our small team. I wish there were more customization options for reports, though.”
“It's incredibly user-friendly and effective, but the analytics could go deeper for more detailed insights.”
What It’s Lacking:
🚫 Advanced reporting
🚫 Deeper analytics
🚫 Wider variety of content curation sources
47. Social Status
Social Status stands out for its focus on social media metrics and reporting. Loved by marketers and agencies alike for its in-depth performance analysis, campaign tracking, and competitor benchmarking, it has something for everyone.
Here’s what you’ll love:
Custom pricing lets you tailor-make a solution to fit your exact needs
Comprehensive analytics give you detailed insights across all social platforms
Campaign tracking helps you track and compare your performance
Competitor benchmarking enables you to measure your performance against industry standards
Supported platforms include Facebook, Instagram, X (Twitter), YouTube, and LinkedIn.
Key Features:
✅ Detailed analytics
✅ Campaign comparison
✅ Competitor analysis
✅ Ads support
What People Say:
Users love Social Status for its ability to break down complex data into understandable metrics, making it a powerful tool for strategic decision-making. Here’s what they say:
“The competitor analysis is incredibly valuable. However, I'd like more integration with other marketing tools.”
"Social Status offers deep analytics, and the quick reports are a real time-saver when dealing with clients. The competitive analytics are top-notch."
What It’s Lacking:
🚫 Simple user interface
🚫 Integration with other marketing tools
🚫 Seamless multi-brand management
48. Audiense
Meet your new audience intelligence expert. Specializing in audience segmentation and X analytics, Audiense offers unique insights into audience behaviors and preferences. It's particularly popular among brands and agencies for its detailed audience analysis, which helps you build highly targeted marketing strategies.
Here’s what you’ll love:
Pricing starts at $79/month
Enjoy invaluable audience segmentation, getting a detailed analysis of your audience’s demographics and interests.
Audiense provides unmatched X analytics, giving you comprehensive insights into your account performance
Identify influencers in your niche who can help expand your reach!
Audiense mostly supports X (Twitter), with a few features applicable to other platforms
Key Features:
✅ Advanced audience insights
✅ Influencer discovery
✅ X performance analysis
What People Say:
Audiense is an overthinker’s best friend. Users especially love its ability to identify and segment different audience groups, providing a deeper understanding of their brand’s social media landscape.
Here’s what people say:
“Audiense gives us incredible insights into our audience. The price is a bit high, but the value it provides is undeniable.”
“Its audience segmentation is top-notch, though the focus is mostly on X, which limits its use for other platforms. If they expanded to other platforms, we would never switch!”
What It’s Lacking:
🚫 More affordable pricing tiers
🚫 Features for platforms other than Twitter
🚫 More intuitive user experience
49. Publer
For type-A social media managers, Publer is a god send. Celebrated for its organizational capabilities and ease of use, Publer is ideal for small to medium businesses. With comprehensive solutions for scheduling, analytics, and collaboration, it takes the stress out of social media.
Here are some of the highlights:
With a free plan available and a premium plan that starts at $10/month, Publer is among the more budget-friendly options available
A highly visual calendar lets you organize and visualize your entire social media schedule
Enjoy the ease of auto-scheduling, so you can always post at the optimal time.
Collaboration is easy with Publer. Facilitate teamwork with collaborative features, and enjoy a stress-free work environment
Platforms supported by Publer include: Facebook, X (Twitter), LinkedIn, Pinterest, Google, and more.
Key Features:
✅ Advanced scheduling features
✅ Collaboration workflows
✅ Multi-brand management
✅ Auto-reply to comments
What People Say:
Users love Publer’s highly visual platform. The calendar makes it easy to arrange and schedule posts, while the multi-brand functionality is intuitive and perfect for freelancers and small agencies. Here’s what customers have to say:
“Publer has streamlined our social media process. It's fantastic for scheduling, and has saved us so much time. What I’ll say, is that the analytics could be more detailed. But for the price, it’s one of the best tools we’ve tried.”
“Great for organizing posts and team collaboration, though I’d appreciate more integrations with other business tools.”
What It’s Lacking:
🚫 In-depth analytics
🚫 Smart integrations
🚫 Advanced content curation features
50. FeedHive
FeedHive stands out for its focus on intelligent content planning and performance tracking. A hit among content creators and marketers for its ease of use and insightful analytics, you’ll be sure to love it for those reasons and more!
Here’s what makes FeedHive distinct:
Pricing starts at $29/month, making the platform relatively affordable for solo operators and teams alike
AI-driven content suggestions mean you can build a post calendar in record time
Monitor the impact of your posts instantly with real-time performance tracking. No waiting games, here!
FeedHive’s user-friendly interface means there’s no onboarding time for your team - just hop right in. Designed for simplicity and efficiency, you’ll love every minute you spend on the platform
Supported platforms include X (Twitter), LinkedIn, and Instagram
Key Features:
✅ AI content creation
✅ Real-time analytics
✅ Intuitive user experience
What People Say:
Users love FeedHive for its AI-driven content suggestions and the ability to track performance metrics in real-time. See what customers say:
“FeedHive’s AI suggestions are a game-changer for content planning, though it supports a limited number of platforms. If we ever expand our strategy, we’ll have to switch tools.”
“I love the platform’s simplicity and effectiveness, but I’d like more advanced scheduling options. No-frills isn’t always a good thing.”
What It’s Lacking:
🚫 Support for more social platforms
🚫 More advanced scheduling features
🚫 Integration with additional digital marketing tools
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