Top 15 White Label Reseller Programs for Marketing Agencies

Let’s face it: building up every product or service from scratch is real work. Marketing agency folks have to juggle countless tasks, from SEO to social media, advertising, and other forms of marketing. 

But what if you could offer extra products or services without the extra work or actual expertise in production? With white-label programs, you can resell proven products or services under your own brand. No extra staff. No production office or factory. No learning curve. Just instant expansion.

White-label reseller programs push revenue up by letting you sell services that big-name companies already perfected. Imagine adding PPC, email marketing, or web design to your portfolio without lifting a finger or making more hires. With so many white-label reseller programs out there, this in-depth guide reviews the top 15 white-label programs worth your time and everything you need to factor in when making a choice.

What Are White-Label Reseller Programs?

White-label reseller programs are a shortcut to offering new services or products. They let you rebrand and sell a company’s product as your own. So, instead of building a social media management tool from scratch, you can sell one that’s already battle-tested— with your logo on it. 

These programs cover everything from SEO to email marketing, giving you top-tier services without top-tier effort. They’re a smart, low-risk way for agencies to appear bigger and more skilled. 

How Can White-Label Reseller Programs Increase Your Profits

More services mean more sales. By white labeling, you can offer SEO, PPC, or even analytics services without hiring new staff. 

Let's say you just do SEO. Imagine pitching a whole suite of digital solutions to a client. Instead of walking away with one sale, you land three. Stats show agencies that use white-label services are able to increase revenue by up to 30%. 

They also get a 35% increase in client trust within the first three months, according to Incrementors. With white labeling, you expand your agency service offerings, boost your brand, and take home a bigger slice of the pie.

How to Choose the Best White Label Reseller Program for Your Agency?

With so many white-label resellers out there, choosing the right program for your needs can be challenging. After all, you want the best combination of services or features to satisfy your clients. Let’s break down the key factors that’ll help you find the right fit.

1. Platform Capabilities

First up, ask yourself: What services do you want to offer? Not every program has the full buffet. 

Some white-label reseller programs specialize in website design conversion rate optimization, others in social media, email marketing, PPC, or analytics. If your clients need an all-in-one solution, find a program that covers multiple services. 

For example, a platform offering SEO and PPC together saves you from managing two separate tools. Remember, a platform with diverse options means more revenue opportunities for you.

2. Integrations

Can the platform play nicely with the tools you’re already using? Integration is huge. You don’t want to juggle multiple dashboards, logins, and setups every day. Look for programs that integrate seamlessly with popular CRMs, email platforms, or analytics tools. 

For instance, if the reseller program integrates with HubSpot or Salesforce, you’ll save tons of time on client management. Statistics from McKinsey show that companies using digitally integrated platforms see a 20-25% boost in productivity. Therefore, make sure you don’t skip this feature!

3. White-Labeling Flexibility

Not all “white label” programs are created equal. Some let you fully customize the experience to look exactly like your brand. Others keep a few hints of their original branding. If you want to create a seamless brand experience for your clients, choose a program that gives you control over logos, color schemes, and even messaging. 

Clients appreciate that consistent look—it builds trust and makes your agency feel cohesive.

4. Support and Training

Even the best platform won’t help if you’re stuck on how to use it. Make sure the reseller program offers solid support, like a dedicated account manager or live chat. 

Some platforms even provide training sessions so you can hit the ground running. A good support system keeps you from scrambling when things go sideways, allowing you to confidently manage your clients’ needs.

5. Managed Services

Managed services are like an extra hand for your team. Some white-label programs offer extra help by taking care of the nitty-gritty, from campaign setup to reporting. 

For smaller agencies, this is huge. With managed services, you can handle bigger clients without needing a big team. It lets you scale faster without the added payroll costs.

6. Reseller-Friendly Pricing

Lastly, check out the pricing and margins. Can you price these services competitively and still make a solid profit? Find a program with a fair price structure. One that leaves room for your markup but still delivers value to clients.

As you can see, picking the right white-label program isn’t about finding the cheapest option. It’s about finding the one that fits your agency’s strengths, keeps your clients happy, and helps you generate revenue without the stress.

15 Best White Label Reseller Programs

White-label reseller programs are quite effective in opening up new revenue streams for marketing agencies. However, not all tools offer the same flexibility. Here's a review of the 15 best white-label programs for marketers looking into reselling. 

1. Synup

Best Suited For: Listing Management, Reputation Management, Social Media Management

What Synup Does

Synup is one of the best white label local listing management programs for brands and agencies who want to stand out locally. But it does more than listing management. Synup simplifies agency life by offering a single, powerful, full-service platform for complete white labeling. While some only cover social media or review generation, Synup provides a complete suite. 

With Synup, you can white-label listings management, reputation management, and social media, giving your clients a seamless digital presence. 

Beyond services, Synup’s platform offers client operations software to help you manage sales, leads, and payments with ease. And the best part is Synup also includes managed services, so you can scale faster without extra work.

Key Features

• Branding and reputation management: Synup’s branding services include comprehensive listing management across multiple directories, reputation management, and content creation for Google business profile posts.
• Online reputation management: Synup's online reputation management helps track and respond to reviews from a single dashboard, maintaining your clients' online image effortlessly.
• Complete white label customization: The reseller solution comes complete with features to customize logos, colors, and client portals, making Synup look and feel like your agency.
• Social media management: Synup also has a Social feature that helps you schedule, monitor, and analyze posts across platforms to enhance clients' social reach.
• Managed services: Synup’s team also manages tasks like campaign setup, analytics, and reporting, freeing up your time.
• Client operations software: Synup also takes charge of sales, leads, and payment processing, so you have a full view of client operations.
• Detailed reporting: With Synup, you'll get white-labeled, detailed reports that highlight key metrics so clients see the value you provide.

Benefits of Using Synup

Using Synup offers more than just a powerful toolset—it’s an advantage for scaling and serving clients better.

• Seamless brand integration: Synup’s full white-label options make it easy to present a consistent brand experience to your clients.
• Improved efficiency: Managed services and client operations tools save time on the more repetitive tasks, allowing you to focus on growth.
• Better client retention: Synup’s reputation and listings management help clients stay visible and engaged, which means they’re likely to stick around.
• Expanded service offerings: Offering multiple services under one roof adds value to your clients and boosts your revenue potential.

How to Get Started with Synup

Start by signing up for a demo to see the platform in action. Once your account is set up, you’ll get access to the dashboard and can connect with Synup’s white-label program. 

What Customers Say

“Synup knows exactly what to do to make your business runs smoothly, they knows where to pull the invoice information. All I just had to review the details they done to make run life easier and it's done, Synup is this much wonderful!”

“Synup is so helpful because it focuses on the automation of the business while we can focus on the real business.”

- Review collected by and hosted on G2.com.

2. Vendasta

Best Suited For: Marketing Tools

What Vendasta Does

Vendasta is loaded with tools like automated email campaigns, listings management, and review generation—all accessible under your agency’s branding. With Vendasta, you have a single dashboard to monitor your clients' entire online presence, from their Yelp reviews to their Google listings. This means agencies can offer a seamless, branded experience across multiple services without switching platforms. However, Vendasta isn’t strictly affordable and might be a bit overwhelming for new agencies.

Key Features

• Review and reputation management across platforms
• Automated email marketing for client engagement
• Customizable reporting dashboards
• Social media management and posting
• Local listings management for better search visibility

Benefits of Vendasta

• Comprehensive one-stop solution, perfect for multi-service agencies
• Saves time with automation features, like scheduled emails
• All tools accessible in one branded dashboard for client transparency

Pricing

Starting at $99 to $1,299 per month, higher plans unlock more features.

Pros

✅ All-in-one white-label platform

✅ Excellent support and customization

✅ Automation for reviews, emails, and social

✅ Comes with an extended 30-day free trial 

Cons

🚫 Pricey for small agencies

🚫 Learning curve for new users

3. Sendible

Best Suited For: Social Media Management

What Sendible Does

Sendible is an all-in-one social media tool used by agencies. It's widely used for scheduling posts across Facebook, Instagram, and LinkedIn to monitor engagement, and managing listings. Agencies juggling multiple accounts love the intuitive dashboard and content calendar. You can map out a client’s entire month of posts in minutes, saving tons of time. But it doesn’t handle reviews or brand listing management like Synup. So, it’s best for agencies dedicated to social media rather than a full-service approach.

Key Features

• Multi-platform social media scheduling and posting
• Content calendar for easy planning
• Analytics dashboard to track client engagement
• Custom branding to showcase your agency’s identity
• Collaboration tools for agency teams

Benefits of Sendible

• Perfect for agencies managing multiple social accounts
• Time-saving content calendar with drag-and-drop simplicity
• Custom branding keeps your agency front and center

Pricing

Plans start at $29 per month, with options for larger teams.

Pros

✅ Affordable for social-focused agencies

✅ Custom branding for a professional look

✅ Centralized dashboard for all client accounts

Cons

🚫 Lacks review and listing features

🚫 Limited to social media

4. AgencyAnalytics

Best Suited For: Reporting and Analytics for Digital Marketing Agencies

What AgencyAnalytics Does

AgencyAnalytics is a powerful, white-label reporting tool designed to make client reporting easy. It’s perfect for agencies with multiple clients who need clear, branded performance insights across channels like SEO, PPC, social media, and email. The tool’s dashboards are highly customizable, so you can tailor reports for each client. While it excels at data visualization, it lacks advanced campaign management tools, making it best suited for reporting-focused agencies rather than full-service ones.

Key Features

• Fully branded, drag-and-drop widgets for flexible data presentations.
• Scheduled, white-labeled automated reports to keep clients informed on performance.
• Connects with 60+ platforms, from Google Analytics to Facebook Ads.
• Tracks SEO keyword rankings, site audits, and paid ad performance effortlessly.

Benefits of AgencyAnalytics

• Automated reports provide fewer manual updates and more efficient client communication
• All metrics in one place, simplifying tracking for your team and clients.
• Customizable dashboards let you deliver visually engaging reports

Pricing

Starts at $79 per month, with advanced plans for higher client volume.

Pros

✅ Intuitive, client-friendly dashboards

✅ Affordable entry-level pricing

Cons

🚫 Limited for agencies needing full campaign management

🚫 Lacks comprehensive automation for non-reporting tasks

🚫 Expensive monthly pricing for a tool that only tracks and reports 

5. SEOReseller

Best Suited For: SEO Marketing 

What SEOReseller Does

SEOReseller is a complete white-label platform for agencies focused on expanding into SEO, PPC, and web design services. It offers customizable SEO campaigns, link-building services, and local SEO to help agencies get into the digital marketing industry and boost their clients’ visibility. However, SEOReseller lacks integrations with external marketing tools, making it less flexible for agencies with complex needs.

Key Features

• Customizable SEO campaign management packages for different client goals
• SEO services for improving visibility in local search results.
• White-label client-accessible dashboard with branding options.
• High-quality link-building packages for improved domain authority.

Benefits of SEOReseller

• Extensive options, from keyword research to link-building, covers all SEO needs.
• Local SEO tools help small businesses attract nearby customers.
• Clients can track their own progress, adding transparency.

Pricing

Starts at $499 per month for each client.

Pros

✅ Strong SEO services, especially for local businesses

✅ Fully white-labeled, client-friendly dashboard

Cons

🚫 Very expensive; Non-SEO marketing services like PPC, FB, and TikTok Ads costs $499 extra for each service per client 

🚫 Pricing may be high for smaller agencies

6. ROI Minds

Best Suited For: E-commerce PPC and SEO Management

What ROI Minds Does

ROI Minds is an Indian-based eCommerce marketing agency that specializes in performance-based PPC and SEO, particularly for e-commerce clients. If your agency works with online stores, this tool is your go-to. They excel at Google Shopping ads, conversion tracking, and retargeting, giving you the tools to boost sales for clients. Plus, they’re data-driven, so you get detailed insights and reporting on every campaign. The downside is their focus is on e-commerce, so traditional service providers may not find it as useful.

Key Features

• Google Shopping and retargeting ads
• Conversion rate optimization for e-commerce sites
• SEO audits and on-page optimization
• Campaign tracking and detailed analytics
• White-label reporting for client transparency

Benefits of ROI Minds

• Perfect for agencies with e-commerce clients
• Boosts online sales with high ROI strategies
• Detailed data keeps clients informed

Pricing

Monthly pricing starts around $1,000 to $5,000, depending on services chosen.

Pros

✅ Great for e-commerce-specific PPC

✅ Data-driven with clear, detailed reporting

Cons

🚫 Less versatile for non-e-commerce clients

🚫 Higher starting price than some competitors

7. That! Company

Best Suited For: White Label Digital Marketing 

What That! Company Does

That! Company focuses on providing white-label PPC and SEO services to agencies. Think of them as an extension of your team—they do all the digital marketing work, but you get all the credit. Their team handles Google Ads, SEO, reputation, and even social media ads, so you don’t have to. The downside is if you’re a small agency with a limited budget, the costs might feel a bit high.

Key Features

• White-label PPC management
• SEO services for various industries
• Social media ad campaigns
• Dedicated account managers
• Monthly performance reports

Benefits of That! Company

• Full-service digital marketing without the workload
• Enhances your agency’s offerings instantly
• Reliable results from an experienced team

Pricing

Monthly plans vary based on service type and needs.

Pros

✅ Excellent for agencies lacking PPC and SEO expertise

✅ Dedicated account managers for client coordination

✅ White label managers are Google Ads and Search Alliance certified

Cons

🚫 Limited features outside PPC and SEO

8. Simvoly

Best Suited For: White-Label Website and Funnel Builder

What Simvoly Does

Simvoly is a white-label platform that lets agencies offer website and funnel-building services. It’s perfect for agencies wanting to expand their offerings with customizable landing pages and sales funnels. With drag-and-drop simplicity, you can create high-converting pages without a developer. 

Key Features

• Website and funnel builder with drag-and-drop design
• White-label branding options
• Built-in e-commerce capabilities
• Customizable templates for various industries
• Analytics and conversion tracking

Benefits of Simvoly

• Adds website and funnel building to your services
• Fast, easy-to-use design tools
• White-label option keeps your brand front and center

Pricing

Plans start at $59 a month for basic access, with higher tiers available.

Pros

✅ Affordable for small agencies

✅ User-friendly drag-and-drop builder

✅ Comes with a DIY White Label Platform and one free project (with two websites and 10 funnels).

Cons

🚫 Limited integrations with third-party tools

🚫 Lacks advanced SEO features

9. Weblium

Best Suited For: Website Design and Development

What Weblium Does

Weblium is a website builder designed to help agencies create fast, high-quality sites without the hassle of coding. Its AI-driven design assistant ensures professional layouts and easy customization, perfect for agencies that need efficient, reliable site-building for clients on a tight timeline. 

Key Features

• AI Design Assistant automatically optimizes layouts and colors.
• Global color palette keeps design consistent
• A 270+ collection of website templates
• White-Label options help agencies brand sites with their logos and color schemes.

Benefits of Weblium

AI tools make creating sites quicker, perfect for time-strapped agencies.

Consistent designs that maintain quality without custom coding.

Intuitive interface with low learning curve so teams can jump right in.

Pricing

Starts at $24 for the basic plan per month.

Pros

✅ Includes a branded editor, an easy four-step registration process 

✅ You can outsource tasks to Weblium Studio

✅ User-friendly and efficient for basic web design

✅ Responsive, mobile-ready designs

Cons

🚫 Limited integration options

🚫 Basic e-commerce functions only

10. Dash Clicks

Best Suited For: Agency Management and Digital Marketing

What DashClicks Does

DashClicks provides a full suite for agencies looking to streamline digital marketing services and centralize client projects in one place. It’s packed with white-label tools for SEO, PPC, social media, and email marketing. 

Key Features

• Centralized client dashboard for managing client projects 
• White-label customization for easy agency branding.
• Captures and monitors leads directly in the platform.
• Built-in SEO and PPC tools for keyword tracking, ad management, and performance insights.

Benefits of DashClicks

• All-in-one platform for managing SEO, PPC, social media, and more 
• Clients can access branded dashboards to track progress.
• Lead tracking tools keep data organized and actionable.

Pricing

Starts at $199 per month, scaling up with advanced tools and team access.

Pros

✅ Centralized and efficient for multiple service offerings

✅ Excellent white-label branding options

Cons

🚫 Steeper learning curve for small teams

🚫 Higher price point for basic functionality

11. Textbroker

Best Suited For: Content Writing White Labeling 

What Textbroker Does

Textbroker is a marketplace for agencies needing reliable, on-demand content for SEO and blogging. Agencies can order content from a variety of skill levels, making it versatile for different project needs. Textbroker also provides agencies with fast, easy, and scalable translations in any language worldwide. 

Key Features

• Diverse content options, from blog posts to technical writing
• Various writer level – from 2-5 stars  
• Fast, scalable translations in any language, perfect for agencies with international clients.
• OpenOrders for general content, DirectOrders for specific writers, and TeamOrders for hand-picked experts.

Benefits of Textbroker

• Different quality levels and options for tailored content.
• Quick order processing for last-minute needs or tight deadlines.
• No monthly fee; clients only pay for the content they order, which is great for budget-conscious agencies.

Pricing

Starts at 1.3 cents per word for basic quality, with options for professional-level writing at higher rates.

Pros

✅ Flexible order and pricing options

✅ Variety of content types and quality levels

Cons

🚫 Higher rates for specialized content

🚫 Quality can vary depending on the order

12. Brevo (formerly SendinBlue)

Best Suited For: Email Marketing and Automation

What Brevo Does

Brevo (formerly known as SendinBlue) is a powerhouse for email marketing and automation, perfect for agencies aiming to scale email campaigns for clients. The platform offers customizable templates, segmentation tools, and detailed analytics. It’s particularly great for agencies juggling multiple clients, thanks to its white-labeling and multi-account management features. 

Key Features

• White-label email campaigns
• Customizable templates and segmentation tools
• Automation workflows for lead nurturing
• SMS marketing for integrated campaigns
• Real-time analytics and reporting

Benefits of Brevo

• Time-saving automation workflows
• Scalable for multiple client accounts
• Data-driven insights for informed decisions

Pricing

Monthly plans start at $25 for the Lite plan and increase based on volume and features.

Pros

✅ Excellent email and SMS marketing combo

✅ Multi-account management is agency-friendly

✅ Offers a free-of-cost plan that allows users to send up to 300 emails/day 

Cons

🚫 Can be complex for first-time users

🚫 Limited advanced segmentation

13. SocialPilot

Best Suited For: Social Media Scheduling and Management

What SocialPilot Does

SocialPilot is built for agencies managing social media for multiple clients. It streamlines scheduling, posting, and analytics, all under your agency’s brand. With white-label options and client-friendly reports, SocialPilot’s bulk scheduling saves time when planning out weeks of content. However, the analytics are basic, so hardcore data lovers may find it lacking.

Key Features

• White-label social media dashboard
• bulk scheduling allows upload of up to 500 posts at once through a CSV file
• Client-specific social media reports
• Team collaboration with access control
• Multi-team member support for posts

Benefits of SocialPilot

• Simple, efficient scheduling saves time
• Client-friendly reports under your brand
• Works well with multiple members for team collaboration 

Pricing

Plans start at $30 per month for 10 accounts, with higher tiers for more, and free trial for all plans. 

Pros

✅ Great for agencies managing multiple clients

✅ User-friendly with team collaboration tools

Cons

🚫 Limited analytics for detailed insights

🚫 No direct engagement features like chat

14. ColorWhistle

Best Suited For: Custom Web Design and Digital Marketing

What ColorWhistle Does

ColorWhistle offers web design, branding, and digital marketing services, making it ideal for agencies looking to expand without hiring extra hands. They handle everything from website design to content, CRM integration, social media management, PPC, marketing automation, and even SEO. Your clients get a stunning, optimized site, plus digital marketing across the board, and you handle the client relationship. It’s a perfect solution for agencies without in-house design teams. 

Key Features

• Custom web design and development
• SEO and content marketing services
• Branding and logo design options
• Digital marketing consultation

Benefits of ColorWhistle

• Reliable, skilled web design team for agencies
• Boosts your service offerings without added staff
• Quality design that impresses clients

Pricing

Pricing depends on project size, typically starting at $455 a month for the Quick plan. 

Pros

✅ Cost-effective for agencies without design teams

✅ Comprehensive digital marketing solutions

✅ It's a full-suite marketing platform

Cons

🚫 Project turnaround can vary based on scope

15. Mixbloom

Best Suited For: Video Content Creation and Editing

What Mixbloom Does

Mixboom is a video editing and production tool tailored for agencies wanting high-quality, branded videos without the hassle. It’s perfect for creating engaging social media clips, promotional videos, or explainer videos for clients. The platform offers white-label options, meaning you can pass off professional videos as your own work. 

Key Features

• White-label video editing and branding
• Templates for social media and promos
• White label dashboard for review, approval, and feedback
• Customizable text overlays and effects

Benefits of Mixbloom

• Delivers high-quality graphics and videos without an editor
• Saves time with quick templates and overlays
• Adds valuable video content to your services
• Has a team of experienced social media managers

Pricing

Monthly standard plans start at $239 a month for each brand. Plans with videos start at $299 a month for each brand. 

Pros

✅ User-friendly with white-label branding

✅ Great for quick, high-quality video content 

✅ Can be tried for free for seven days 

Cons

🚫 Limited advanced editing features

🚫 Not ideal for in-depth video production

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Summing Up

So, there you have it—our top picks of white-label reseller programs for marketing agencies looking to scale up with a small team. Remember, when choosing the right tool, consider a few key factors: scalability, comprehensive features, and real white-label customization. Whether it’s client reporting, social scheduling, or reputation management, these tools should help you deliver value with ease. Look for something that covers the full range of services your clients need without driving up costs.

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Get Started with Synup

With Synup, agencies get the full suite—branding, and reputation management, top-notch listing management, and full white-label customization. Plus, Synup Social adds social media management to the mix. Everything’s tailored to fit your brand, so your clients see just you, not the backend tools. Give your agency a full set of tools to grow with ease and confidence.

Top 15 White Label Reseller Programs for Marketing Agencies: FAQs

Can I customize the white-labeled products or services to fit my brand?

Absolutely. Most white-label providers offer full branding options, like custom logos, colors, and even personalized dashboards. For example, Vendasta and Synup let you create a seamless experience, so clients only see your brand. Look for options with in-depth customization so clients feel they’re using your exclusive platform.

What level of technical support is provided by the white-label provider?

Typically, providers offer 24/7 support, but it varies. Some have dedicated account managers, while others have self-help resources. For instance, Synup and SendinBlue provide live chat support, which helps if you’re facing urgent issues. Make sure the provider’s support matches your agency’s needs—especially if you need quick answers during client meetings!

How can I effectively market and sell white-labeled products or services?

Position yourself as an expert. Highlight benefits unique to your agency, like customized reporting or local support. Many agencies use demos or case studies, showing real results. When pitching, focus on the specific pain points these products solve—like saving clients time on social or improving review scores fast.

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