The rate at which local searches keep growing is massive. 

• Statistics show that 46% of Google searches are made with the goal of finding something local.

• Many brands now understand that harnessing the potential of search engines is not just a need but a necessity. 

• This shift has significantly increased the demand for high-quality local SEO solutions and opened opportunities for both international and local SEO agencies. 

• Local agencies may face the problem of consistent management of an SEO program in-house due to limited knowledge, resources and manpower. 

So if you're an agency looking to offer local SEO services to your clients without having to build an in-house team, then the best way to avoid these problems is to leverage white label local SEO services. 

Over the years, white label services have emerged as a very good strategy that agencies use to scale quickly and efficiently.  

These services allow you to tap into expert-level local SEO solutions under your brand name without the need to start from scratch. These solutions have also been proven to help attract new clients, retain them longer, and scale your agency. 

Read on to learn more about the white label local SEO services for clients. 

What are White Label Services?

White-label services are ready-made solutions that you can leverage and rebrand to sell in your agency name. 

Simply put, white label services mean you can offer various services to your clients in your brand name, but these services will be actually developed by a third-party expert. 

You can manage clients' relationships and handle their business, but the actual work will be done by the white label provider. 

This is how white label SEO services work; your agency will partner with a reliable third party that will handle the work of setting up and managing local SEO campaigns for your clients. But the SEO provider will do all these under your agency’s name. 

You pay the provider an agreed fee, after which you charge your clients with your pricing. This will save you a lot of time and resources, and provide efficient management of clients and their needs. 

Benefits of Local SEO

As an agency, you can enhance your services by integrating white label local SEO solutions into your portfolio. 

Here are some advantages of local SEO for your clients: 

Drives More Local Customers

The main goal of local SEO agencies is to help your clients attract more customers. 

When you improve your clients’ Google map listing, local citations, and address information, then their chances of ranking higher on search engines will be greatly impacted. When their business is visible to potential customers, this can mean more clicks and more customers for them. 

Increase in Sales and Visits

Many agencies use local SEO not only to help their clients attract customers online but also to encourage more in-person visits. Mostly when customers search on their phones, they are often looking to take immediate actions like buying a product/service or booking a slot. 

Ranking high in local search results helps meet the need to drive an in-store purchase. For example, a client can close more customers by improving their white label local SEO services. 

Build Local Brand Authority

The benefit of white label local SEO is not limited to increasing sales; it can also build clients’ awareness in their community. When your clients rank high in local map listings, site links, and citations, they can become known as the top choice for the products or services they offer. 

Being visible and ranking high on popular platforms like Google, Bing, and Apple Maps and voice assistance can help build trust in their brand. 

With a strong online presence, your clients can attract new customers and retain existing ones, setting the stage for future marketing and keeping them top in their niche and community. 

White Label Local SEO Services to Offer Your Clients

By offering white label local SEO services, you can provide your clients with tailored solutions that help them rank higher in local search results and drive more foot traffic. Here are some local SEO services for clients to improve their local presence and increase their visibility in search engines:
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#1 Local Listings Management

Local listings management is one of the foundational aspects of local SEO. It plays a vital role in enhancing your online presence. As local searches continue to grow, creating business profiles across search engines, directories, and apps has become important. 

This service involves taking complete responsibility for claiming, creating, and maintaining a business's listing on various search platforms, such as Apple Maps, Bing Places and Google’s Business Profiles. 

When it is done correctly, local listing management ensures that your information online is accurate, consistent, and easily accessible across the web, and thus is important to improve your local search visibly and drive more traffic. 

Local SEO agencies can offer local listing management as a white-label service. This allows your clients to benefit from essential SEO strategies without needing to manage them on their own.

And as explained above, when you white label this service by leveraging the expertise of a third-party provider, the local listing will be managed on behalf of your clients and presented under your agency's name. This allows you to offer an integrated service to your clients without them knowing it was outsourced. 

The key components of local listings include:

• Claiming and verifying listings on various platforms to ensure that the information is updated as needed. 

• NAP (name, address, phone number) information to ensure consistency and reduce any risks of error. 

• Optimizing business profiles which involves filling out all available fields, and adding high-quality images, videos, and descriptions, to ensure that all information is accurate and up-to-date. 

• Monitoring and updates. 

Offering local listings management as a white label service allows you to enhance your clients’ local SEO performance without your team needing to do the job. 

This will not only improve your clients’ visibility in local searches but will also build trust. 
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#2 Review and Reputation Management

In recent times, reviews have been a critical factor that determines the success and downfall of a business. It is also important in a business’s local SEO success and overall reputation. 

Since reviews are very important, there is no doubt that they influence local search ranking, clients’ trust, and conversion rates. 

Many agencies see the work of managing reviews and maintaining a positive online reputation as a challenging feat to achieve, that is where review reputation management services come into play, offering effective ways to monitor, respond to, and generate reviews. 

These reviews and reputation management can be provided as part of SEO services for clients. It enables your clients to maintain a strong and positive reputation without the direct involvement of yourself or your team. 

It allows you to offer a comprehensive solution that covers all aspects of review management while maintaining your agency's integrity. 

White label local SEO services often include tools that automatically collect and analyze reviews from different platforms to a central dashboard for easy management.

White-label services can also automate and assist in creating appropriate responses to ensure that all reviews are handled professionally without wasting time. 

Offering review and reputation management as a white label service can help your clients build and maintain a positive online reputation that can attract more customers and enhance their local SEO efforts. 

This service will not only save you a lot of time and resources but will also position your agency as one of the trusted and best local SEO agencies. 
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#3 Local SEO Audit and Optimization Services

A thorough local SEO audit is the cornerstone of any successful local SEO campaign. It involves analyzing various on-page and off-page elements to identify areas for improvement and developing a strategy to address those gaps.

A local SEO audit is essential for understanding how well your clients' businesses are performing in local search and determining the steps needed to improve visibility, traffic, and conversions.

As a local SEO agency, you can offer this service as a white-label solution, providing your clients with in-depth insights and actionable strategies without doing the work yourself. 

The main components of local SEO audit and optimization are as follows:

• Technical SEO audit which checks the underlying structure of your clients’ website to check if they meet the standard of the search engine. 

• On-page SEO audit that reviews elements such as title tags, meta descriptions, keyword usage, and internal linking to ensure that your clients’ pages are optimized for relevant local keywords that are valuable to users. 

• Off-page SEO audit involves factors outside the website that influence search rankings. Factors such as backlinks, social media presence, and most importantly online reviews. 

By offering this service as a white-label solution, your agency can provide clients with a detailed analysis of their local SEO performance and an effective strategy for improvement. 
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#4 Content Creation and Localized Blogging

Content creation is a powerful tool in the world of SEO, particularly in local SEO. Providing consistent and high-quality content will not only help attract and engage potential customers but also signal to search engines that a business is active, authoritative, and relevant in its local market. 

Localized content particularly is key to improving a business's visibility in local search results, as it helps to connect the business with the specific needs and interests of its local audience. 

As an agency, offering content creation and localized blogging as part of your white label local SEO services can significantly enhance your offerings. 

A white label provider can produce a consistent stream of high-quality and Localized content tailored to the client's industry and target market. 

These contents can include blog posts, articles, and other types of content that address local events, news, trends, and topics of interest, not excluding educational content related to your client's products or services. 

White-label providers typically have experienced SEO content creation and ideation tools that can accurately estimate how to create content that is engaging, informative, and well-optimized for local search. 

Also, high-quality and locally relevant content is more likely to be shared by other local businesses, and this can lead to valuable backlinks that can improve the business's local search ranking. 

Hiring a white label expert can help you develop content that is not only optimized for SEO but also designed to attract backlinks from reputable sources.  
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#5 Citation Building and Management

Citation building and management are just as important as any other local SEO services for clients. It involves creating and maintaining consistent and accurate mentions of a business's name, address, and phone number across various online directories, websites, and platforms. 

When you leverage the expertise of a white-label provider, you can deliver this service under your brand, ensuring that your clients’ profiles are represented consistently across all relevant directories. 

White label local SEO services often include automated tools for monitoring and updating citations, which will make the process efficient and free of errors. 

These services will enhance your clients’ search ranking and build trust with their customers by ensuring accurate and consistent information is always available across the web. 
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Sum up

As an agency, using white label local SEO services can be a significant advantage for both you and your clients. By offering these services, you can expand your offerings without overextending your resources.

The benefits of local SEO are extensive, and since many clients prefer to patronize businesses nearby, the need to optimize local SEO has grown.

White label local SEO services allow your clients to enhance their visibility in local searches and, most importantly, drive more sales.

In addition, white-labeled products can function as valuable supplements. By integrating these, you can provide more comprehensive SEO services for clients. This approach not only strengthens your portfolio of services but also helps build stronger client relationships and maintain an advantage.

Synup offers a sophisticated local SEO marketing platform for agencies to drive growth and effectively manage their clientele. Book a demo today to learn more about how you can transform your agency’s offerings.

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5 White Label Local SEO Services to Offer Your Clients Today: FAQs 

How many clients can a white label provider support at a time? 

Most white-label providers can effectively manage portfolios and support 50 to 150 clients simultaneously.

This capacity depends on the average scope of work per client, the complexity of the services being delivered, and the efficiency of the provider's internal processes.

Will any training be provided to my team by the white label provider? 

Yes, most white label providers will include a training component to ensure your team is well-prepared to collaborate effectively. This training might last for about 1 to 2 hours and serve as an introductory session. 

During this time, your team will learn to access and navigate the white label service, set up and configure your clients account, manage ongoing works and track key performance metrics. 

What is the average contract length for white label local SEO services? 

The average contract length of a white label local SEO service usually ranges from 6 to 12 months. Most providers often prefer long-term engagement as they allow for more consistent and impactful results, where strategies need time to develop and show returns.