Twitter is a great place to engage with your audience. On Twitter, businesses can field customer service problems, quickly share information, and easily keep tabs on their customers. Here’s why you shouldn’t neglect your account - and how you can effectively create tweets and manage your Twitter with the help of Synup Social!

Because Twitter offers of-the-moment information and updates, it’s one of the best ways to communicate with your customers in real time. Its casual nature also enables businesses to curate more of a personality, whether that’s by retweeting funny, relevant posts or just adding a bit of sass to a run-of-the-mill update.

No matter how you choose to run your business’ Twitter account, the key to winning engagement and visibility is consistency. 

On most social platforms, accounts who post more are more likely to gain more traction with the algorithm. 

Why? Think of it like a website - you wouldn’t want to take advice from a blog with one post and no traffic, so why would your audience want to engage with you if your last post was from over a month ago? Twitter needs to see that you tend to your account and your followers, actively managing your presence instead of jumping on when the moment strikes.

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Here’s how to go about creating and scheduling tweets so your Twitter presence doesn’t fall through the cracks:

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First, go to the “Posts” tab on Synup Social. From there, you’ll see posts you’ve scheduled that month. To keep your followers engaged and the algorithm on your side, you should be tweeting consistently. Every business is different, but at minimum you should aim for two or three posts a week. If your audience is more active on Twitter, though, your post target should be much higher!

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From there, you can name your post (to help with your internal records - your audience won’t see this) and select Twitter as the publisher.

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Then, type into the content box to see a preview of your tweet. Synup Social lets you know when you’re over the character limit (280 never feels like enough), so you don’t have to worry about your tweet being rejected!

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Once you’ve crafted your tweet, schedule it by using the publisher in the lower right corner. Remember, aim for at least three tweets per week!

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There you have it! Twitter is the best platform to consistently engage with your audience in real-time. From fielding questions and concerns to providing one-off updates, Twitter is great for personalized communication with your followers.

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By using Synup Social to create and schedule your tweets, you’ll be on the road to Twitter success in no time!