What are your customers seeing when they search for your business? Chances are, they’re seeing your Google Business Profile. This will give them all kinds of information about your business, including store information and photos. Unfortunately, this is almost alway all they see; 67% of Google searches are zero-click searches, meaning that most customers never make it to your website.
Enter: Synup Campaigns. We built Campaigns to help you leverage your Google Business Profile. Running personalized local marketing campaigns helps you convert customers like crazy – that’s because personalized promotions influence 77% of consumers to make a purchase when they’re already searching for a product.
Why should you care about your Google Business Profile?
Whenever a potential customer searches for your business on Google’s web browser (or on Google Maps), your Google Business Profile is what they’ll see. Google wants to keep users on their platform, so they try to convey as much information as possible directly from search, including:
- Details about the business (see “eye care center” above)
- Google star rating
- Photos
- The location on a map
- Store hours
- Phone number
- Directions
- A direct phone line
- And more
Like we said before, very few people are actually making it to your website. With all of that info at their fingertips, why would they?
Unfortunately, things like store hours can only go so far in enticing a potential buyer. To really spruce up your profile, you need to showcase what customers are really looking for when they search: your products!
See, that’s looking better already.
Read on to learn how you can use Synup Campaigns to attract buyers from your Google Business Profile.
Create a show-stopping campaign to convert buyers
You can create all kinds of campaigns with the help of Synup. Whether you want to convey a message to your buyers, build a special offer, or just get the word out about your products, a campaign is the perfect place to start.
To get started, head over to the “Campaigns” tab on the Synup dashboard
Then, click “Create Campaign” to get started
You can choose between campaign goals to help measure your success! You can either choose to increase phone calls, store visits, or website visits.
Then, you can get building!
There are plenty of ways to put a spin on Synup Campaigns. From holiday campaigns to recurring weekend deals, it’s an ingenious way of targeting your customers with personalized marketing campaigns - right from Google search.
Boost your conversions with Synup Campaigns
With a personalized Google Business Profile, you’ll be able to catch the attention of your buyers right from Google search. Delivering a custom experience, even if it’s a small touch like a seasonal offer, goes a long way in securing your customers’ business.
With the help of Synup Campaigns, you’ll be able to get your customers’ eyes on your products and services - and skyrocket your conversions in the process.
Happy campaigning!
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