Fixating solely on website traffic is an outdated and incomplete measurement of success. Customers are discovering your business and taking key conversion actions directly from your GBP – requesting directions, clicking to call, making reservations, and more. Failing to track and optimize around these engagement metrics means you're missing out on critical customer insights.
Synup helps you monitor key GBP metrics such as profile views, website visits, phone calls, direction requests, and other actions. So, you gain valuable insights into customer behavior and engagement.
Your Google profile holds an ocean of useful data
With Synup, you can uncover insights that are offered muddled by disorganized data. We help you answer questions like – Which of my locations are getting the most calls? How has my GBP profile performance improved over time? Which profile action is contributing the most to my revenue?
And we don't stop at simple data aggregation. Synup allows you to slice, dice, filter, and visualize that information in ways that create true lightbulb moments:
- Compare performance across any custom date range to analyze long-term trends
- Segment by data source, location, location groups, and more
- Switch between bar charts, line graphs, and other visualizations for a cleaner analysis
- Set up automated reports and dashboards tailored to your specific needs
Synup gives you insights into how your Google Business Profile is performing
Once your dashboard is set up, first connect your Google business profile with Synup, it takes just a few clicks. Then follow these steps to monitor your GBP performance
Step 1: Go to the top navigation menu and click “Analytics” > “Profile Analytics” > “Profile Views”
Step 2: Next you’ll see your profile performance dashboard. You can see the data for a specific time period. Synup also gives you the option to compare your profile analytics data for different time periods.
Step 3: Click ‘more details’ and you can start seeing your in-depth data on the given metrics. Scroll down to look at performance at the location level.
Make data-driven improvements on your Google profile
With Synup's GBP insights, you know the strong and weak areas of your local profiles. This helps you focus your efforts and optimize for metrics that drive the most value to your business. It also tells you if your efforts are paying off over time.
This 360-degree view, coupled with Synup's automated monitoring and intuitive interface, means you can quickly and easily extract the insights that matter most for your local SEO strategy.
New to Synup? Book a demo to see it all in action
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