“Hey Siri, find pizza near me.”
Sound familiar?
From pizza and plumbers to the weather, voice search assistants are helping us find more things than ever before. 62% of Americans use voice search to look for things from their phones, in their cars, or in their homes.
While voice search is nothing new, its impact is only growing. Nowadays, if your business isn’t discoverable for voice search, you’re missing out on major visibility. Optimizing your business listings for voice search is becoming an essential part of your local strategy. Before you freak out - don’t worry. We made it easy to optimize your listings for voice search with Synup!
Why is Voice Search So Popular?
Over 1 billion voice searches occur every month, a figure that’s expected to grow in 2024 and beyond. Voice search gained immense popularity because of its:
- Convenience: users prefer voice search for quick tasks, with 71% of searchers preferring voice assistants to traditional search for efficient searches
- Accuracy: Google’s voice search recognition boasts a 95% word accuracy rate
- Hands-free usability: 53% of smart speaker owners report buying the technology for the hands-free convenience
- Ubiquity: with over 4 billion digital voice assistants in use worldwide, voice search is everywhere
Voice Search Optimization is Key for Local Businesses
If you’re a local business, you need to be tuned into the voice search revolution. As of 2024, 76% of searches are local searches, meaning you have the opportunity to put your business at the forefront of search results if you act now.
Optimizing for voice search is a bit different than optimizing for traditional search engines like Google. It’s not always obvious whether or not your business is being found on voice search. Enter: Synup!
Synup Optimizes Your Listings for Voice Search
Luckily, voice search optimization isn’t complicated when you have Synup. Listings optimization is voice search optimization. If your Google listings are optimized, you’ll show up when people ask their Google Homes a question. If you’re all set on Bing, you’ll have no trouble showing up on Microsoft Cortana. Each voice search assistant is linked to a specific search engine.
From finding out whether your listings are showing up to helping you optimize your listings for voice search, we’ll help you do it all.
We even have a tool to help you see how you’re doing. It all starts with a scan!
Synup Gets Your Listings in Shape to be Found on Voice Search
If your listings are in tip-top shape, you’ll have no trouble getting found on voice search (or any search, for that matter).
With multi-location management capabilities, we make it easy for you to monitor and update all of your listings from one place.
Happy searching!
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