How to Do Social Media Marketing for Real Estate

In the United State’s, real estate is in the throes of a strong seller's market, with a diminished supply of housing and a high demand of buyers. Multiple concurrent offers on homes, pricing increases and a slew of other factors are occurring simultaneously and quickly, creating unprecedented bidding wars, even as we enter 2023. Low loan rates, a rapidly changing economy, and demographic changes, like the entry of millennials into the property market, have all contributed to the strength of the housing market.

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                                                                         Photo courtesy of Avi Waxman

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The COVID-19 pandemic, however, has had a considerable impact on the real estate market, resulting in some uncertainty and modifications to the buying and selling of houses. While the economic effects of the pandemic have decreased demand in some metropolitan areas, remote work has increased demand for larger homes and residences in more rural locations. Although it is challenging to forecast how the market will develop precisely, some analysts believe that the market may cool off in the upcoming months. 

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All-in-all the real estate market in the United States is doing well right now, but to predict how the market will change in the future, it is crucial to monitor the economy, interest rates, and the ongoing pandemic. Ultimately, in this moment, with demand for quality real estate high in the United States, it is the perfect time for real estate agencies to leverage their social media and increase their brand presence to reach buyers and sellers looking for credible, market-savvy agents to guide their real estate investments.

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                                                                     Photo courtesy of Maria Ziegler

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With that said, real estate agents can engage with potential clients, highlight listings, and maintain top-of-mind awareness with their audience thanks to social media apps like Instagram, Facebook or Twitter. These apps can be used to publish images and videos of properties, advertise open houses, and give real-time updates on the housing market. Social media may also be used to demonstrate expertise, create a personal brand, and set oneself or agency apart from rivals. Ultimately, social media enables quick and affordable marketing, as well as lead generation and lead nurturing.

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We’re excited to share some ideas to help real estate agents get their digital brand up and running:

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                                                                     Photo courtesy of Ryoji Iwata

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Before you get started on social media, you should determine who your target market is: What demographic do you hope to engage with social media marketing? Are home buyers, home sellers, or a combination of both your target market? Understanding your target demographic will help you identify the best social media platforms to reach them on and generate content that appeals to them.

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Using social media to target a particular audience is crucial as it enables businesses to connect with those who are most likely to be interested in their goods or services. Businesses may design more successful and efficient marketing campaigns that can result in better engagement, conversions, and income by identifying and targeting a certain market.

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It additionally enables businesses to develop customized messaging and visuals that will appeal to their target audience and increase the effectiveness of it in generating conversions. Businesses that concentrate on a particular market can also make better use of their limited resources by targeting the customers most likely to produce results.

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                                                                       Photo courtesy of Scott Webb

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Make an adaptable schedule of your content as new selling opportunities arise. We know that the real estate market has incredibly quick turnover right now – that’s why you should have your content posting process precisely outlined. Identify your photographer, invest in quality equipment to ensure appealing photos are readily available, and set expectations with home owners as to how and when you need access to their home to ensure a speedy posting of their property. The content you wish to post should be planned as much in advance as possible. By doing this, all parties involved in the marketing process will be prepared and organized, and turnover of properties can be expedited.

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                                                                          Photo courtesy of dole777

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Promote your listings content on social media. This is an obvious one, but the timely sharing of images and videos of your listings, as well as details on their specifications and location is essential to turning over new business. This will facilitate the buyers’ ability to identify the ideal property and give them a better understanding of what you have to offer. Promoting listings on social media with consistency and attention to detail builds credibility with your audience, as well, and those actively searching will prioritize viewing and interacting with your content.

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                                                                          Photo courtesy of Hello I’m Nik

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TikTok is more than a trend that those in real estate will want to invest in. For real estate agents trying to interact with potential clients and market homes, TikTok can seem like a formidable tool. Some strategies for utilizing TikTok for real estate include regularly showcasing properties. TikTok has a full suite of editing tools in the program to draw attention to important details and to add music and other effects. And you can crosspost to Instagram for maximum reach!

                                                                                Photo by Georgia de Lotz

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For real estate agents trying to interact with new clients and market homes, Instagram is an invaluable tool. Be sure to share pristine images and videos of your listing’s interior and exterior, as well as any distinctive features. Instagram is a great platform for sharing real estate information and suggestions, including how to present a home for sale or how to get ready for a home inspection. The instagram stories feature ultimately lets agencies and individuals share rapid updates, sneak peeks, and behind-the-scenes glimpses of listings and open houses. 

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                                                                     Photo courtesy of Nathan Dumlao

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You may also wish to utilize instagram’s Reels or Live to make films that are longer than 60 seconds, give virtual tours of properties, or provide more in-depth advice on purchasing and selling properties. Reels allows you to produce original, entertaining content to increase interaction. 

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                                                                   Photo courtesy of Georgia de Lotz

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You can use social media analytics to see how your strategies affect your viewership and conversions. Evaluate the effectiveness of your posts and Stories, gauge interaction, and modify your strategy as necessary. To access Instagram analytics, use Instagram's shopping function, and run advertisements, upgrade your personal profile to a Business Profile. You may use Instagram to interact with potential clients and market properties by adding these methods into your real estate marketing strategy.

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At the end of the day, don’t forget media is a two-way street and you must, at every opportunity, engage your audience. Encourage your followers to contribute their opinions and experiences by making an effort to reply to their comments and messages. The ties you have with your customers and followers will become stronger as a result of this.

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Ready to get your real-estate business up and running on social media? Synup is offering a free trial today to help your company reach more customers by uniting your social profiles on one platform. Start a conversation with us to find out how we’re making this process stress-free with maximized results.

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