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80+ Industry Specific Social Media Marketing Statistics For 2025

Madeleine Johnson / Updated on January 16, 2025

Are you ready for the voice search revolution?
With the rise of voice assistants like Siri, Alexa, Google, and Cortana, if your business isn’t showing up on voice search, you’re missing out on major visibility.
Learning about the state of voice search will help prepare you for what’s to come - while giving you insights so you can stay on top of the competition!

‍Read on for helpful voice search statistics and predictions for 2025 and beyond.

Top 5 Social Media Marketing Statistics for 2025

  • 5.22 billion people use social media globally
  • 86.3% of people aged 18+ use social media globally
  • The social media app market could reach $200 billion by 2025
  • Users spend around 139 minutes per day on social media
  • The average user regularly uses 6.8 to 7 different social media platforms.

Top 5 Social Media Marketing Statistics for 2025 & Beyond

  • Globally, there will be 5.85 billion social media users by 2027
  • Social media users watch 14 hours of video content per week, this number is expected to only grow higher in 2025.
  • Community building is going to increase substantially as a trend in 2025
  • The average time spent on social media is currently around 2 hours and 27 minutes per day and is expected to continue increasing.
  • The global social media advertising market is expected to grow from $228 billion in 2024 to about $256.5 billion in 2025, reflecting a compound annual growth rate (CAGR) of 12.5%

Do you know why social media is so popular?

More than half of the global population uses social media. It’s a commonality that spans generations, countries, and beliefs. Here’s what makes it special:

  • Connection: with over 4.9 billion social media users globally, platforms now offer even richer ways to connect - from immersive VR spaces to interactive live streams and seamless cross-platform messaging.
  • Information: while real-time updates remain crucial, there's growing emphasis on fact-checking and content verification tools to combat misinformation. Users increasingly value trusted sources over speed.
  • Entertainment: short-form video has dominated the landscape, with platforms like TikTok and YouTube Shorts leading the charge. AI-generated content and augmented reality features are becoming mainstream. 
  • Personal Expression: creators now focus on authenticity over polished content, with "casual posting" and "photo dumps" trending. There's a shift from carefully curated feeds to more genuine, unfiltered sharing.
  • Community: micro-communities and niche interest groups are thriving, with platforms introducing more tools for community management, monetization, and exclusive content sharing. 
  • Marketing and Business Opportunities: social commerce has exploded, with in-app shopping features and influencer partnerships becoming central to business strategies. Small businesses particularly benefit from targeted local advertising. 
  • Education: while expert content remains valuable, there's growing popularity of bite-sized educational content and skill-sharing. Platforms are introducing dedicated learning spaces and verified expert programs. 
  • Social Validation: the trend is moving away from traditional metrics - some platforms are hiding counts and focusing on meaningful engagement metrics like watch time and shares. 
  • Personalization: AI-driven content curation has become more sophisticated, but there's increasing user demand for algorithm transparency and content control options. Some platforms now offer chronological feeds as alternatives. 

How is social media marketing helpful for local businesses?

Social media is the missing piece for local businesses hoping to increase foot traffic. 90% of local businesses use social media as part of their marketing strategy, while 78% of them rely on social media to help drive revenue. Optimizing content and developing a fleshed-out social media marketing strategy helps local businesses expand their reach and increase conversions. Social media drives visibility while improving customer relationships, making it easy for local businesses to connect with and convert customers.

Top 10 Social Media Marketing Statistics For Local Businesses

  • 78% of shoppers research social media before making a purchase. 
  • 90% of small businesses leverage social media in their marketing strategy. 
  • Customers who engage with a business on social media spend 35-40% more on that brand's products and services.
  • 76% of consumers who have had a good social media experience with a brand are likely to recommend it to others.
  • 82% of consumers share video content from businesses on social media.
  • 93% of marketers say their social media marketing efforts have increased business traffic.
  • 58% of consumers first discover new businesses on social media. 
  • 92% of marketers say that they've increased exposure through social media efforts. 
  • 63% of consumers make plans to visit a business after a positive interaction with them on social media. 
  • 72% of consumers say that social media allows them to interact with businesses on a deeper level. 

How is social media marketing helpful for brand awareness?

Social media marketing drives brand awareness by increasing exposure, promoting audience engagement, showcasing brand personality, and more. Platforms like Instagram, Facebook, and LinkedIn empower brands to connect with their customers directly, making it easier for businesses to foster customer relationships. By catering social media content to a targeted audience, brands can increase awareness while driving engagement.

Top 8 Social Media Marketing Statistics For Brand Awareness

  • 78% of local businesses rely on social media to increase brand awareness.
  • Posts with visual content receive 10x more engagement than text-only posts. 
  • Social media ad spending is projected to reach $270 billion in 2025.
  • User-generated content receives 8.7x higher engagement rates than branded content.
  • Over 1.2 billion users now interact with Instagram Stories daily.
  • Influencer marketing generates up to 18x the ROI of traditional advertising. 
  • 76% of customers now expect companies to offer customer service via social media.
  • Brands with active presence across multiple social channels increase their reach by 4.2x.

How is social media marketing helpful for reputation management?

Whether your post goes viral, your product gets mentioned by a big-name influencer, or your content hits the discovery page, there are plenty of ways to get game-changing visibility for a fraction of what you might pay in ad dollars. Every positive mention (and positive impression) works to build your brand's reputation. Businesses can effectively engage with their consumers to promote their brand and spread goodwill. Whether it's organic posts or influencer marketing, there are plenty of ways to leverage social media to improve your online reputation.

Top 6 Social Media Statistics For Reputation Management

  • 90% of social media users use social media to communicate with brands
  • 86% of consumers say authenticity is crucial to deciding which brands to like or support
  • Transparency is key, with 69% of consumers trust influencers’ opinions and recommendations
  • Consumers love brands that engage with them! 65% of customers who receive a response to their positive comment or DM would recommend the brand to others
  • Crisis management is important, too, as 45% of consumers say they would share a negative experience on social media
  • 53% of consumers expect a brand to respond to negative comments with a week

What is the importance of social media marketing for different industries?

For many industries, social media can make or break a brand’s success. With so much competition, brands need to stand out to make an impact and win customers. Social media is truly revolutionizing how industries operate. And users benefit, too. From finding their new favorite product to easily communicating with brands, a good social media strategy prioritizes the consumer. To develop a solid strategy, social media marketers must adapt to evolving consumer behaviors, with 48% of social media users making purchases directly from the platforms.

Top 5 Social Media Marketing Statistics For Retail and E-Commerce

  • 69% of U.S. consumers are expected to shop on Facebook by 2025.
  • 27% of internet users prefer discovering products through social media.
  • By 2030, social commerce revenue is projected to reach $6.2 trillion.
  • Apparel and accessories are anticipated to remain the top retail category by share of social action in the United States, holding 55.7%
  • Facebook's overall social commerce add-to-cart conversion rate in the United States stands at 34.10%. 

Top 5 Social Media Marketing Statistics For Travel and Tourism

  • 75% of leisure travelers are inspired to choose their travel destinations based on social media posts.
  • 36.5% of travelers turn to social media for travel ideas.
  • 28% of young travelers intend to travel with friends in 2025.
  • The rise of user-generated content is leading to a preference for authentic travel experiences.
  • Influencer marketing continues to shape travel decisions, with a growing emphasis on authenticity and engagement in 2025.

Top 5 Social Media Marketing Statistics For Food and Beverage

  • Social media platforms are integrating e-commerce features, allowing consumers to purchase food and beverage products directly through social apps.
  • 77% of females and 65% of males enjoy discovering food content on social media.
  • 71% of consumers are excited about new food and beverage trends in 2025, with Gen Z leading at 78%. 
  • The global e-commerce sales of food and beverage products are projected to reach $85.25 billion in 2025
  • Short-form video content is becoming increasingly effective for brand engagement

Top 5 Social Media Marketing Statistics For Entertainment and Media

  • Social media platforms are the primary source of new music discovery for 80% of users.
  • Influencer recommendations influence 60% of viewers to watch new shows or movies.
  • Social media drives 24% of traffic to ticket sales pages for music festivals and concerts. 
  • 66% of users follow musicians or actors on social platforms for updates.
  • 48% of people discover new movies and TV shows through social platforms.

Top 5 Social Media Marketing Statistics For Fashion and Beauty

  • 60% of Instagram users discover new products on the platform.
  • Posts with hashtags receive 13% more engagement.
  • 41% of shoppers trust customer photos more than studio shots for fashion purchases. 
  • 44% of shoppers prefer brands to use live video for new product launches.
  • Influencers create 57% of fashion and beauty content on YouTube

Top 5 Social Media Marketing Statistics For Health and Wellness

  • 47% of people join health forums or social media groups for community support.
  • 75% of Instagram users take action, like purchasing a product, after seeing a health and fitness-related post.
  • 90% of millennials trust health information shared by others on social media.
  • 60% of people trust health and fitness advice from influencers.
  • 42% of consumers use YouTube to access health-related user-generated content.

Top 5 Social Media Marketing Statistics For Real Estate

  • 84% of real estate professionals use social media to increase their visibility.
  • 77% of realtors actively use social media for virtual real estate tours.
  • 87% of home buyers use photos to make decisions. 
  • Real estate listings with more social media shares sell quickly and at higher prices.
  • 62% of homebuyers choose a realtor based on online reviews and ratings.

Top 5 Social Media Statistics For Education

  • Social media e-learning has increased company revenue by an estimated 41% per employee. 
  • 94% of educators engage in professional discussions on LinkedIn.
  • 82% of educational institutions have a presence on at least one social media platform.
  • Educational content is twice as likely to be shared on social media.
  • 55% of parents engage with schools and educational institutions on social media.

Top 5 Social Media Marketing Statistics For Technology and SaaS

  • 80% of businesses prefer to use social media for product launch announcements.
  • 67% of consumers use social media for tech and software support. 
  • 89% of B2B professionals use LinkedIn for professional purposes.
  • 60% of tech executives get industry news and insights through social media.
  • 46% of tech companies say community building on social media is a crucial part of their marketing activities.

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