Synup's event-based campaigns empower local businesses to connect with their audience on a deeper, more personalized level. By leveraging real-time triggers, you can deliver timely, contextual local content that resonates with your customers.

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Introduction

Synup's advanced campaign engine allows local businesses to create hyper-targeted campaigns based on weather conditions, holidays, and other relevant events. Whether it's promoting a hot chocolate special on a cold, rainy day or sharing an Independence Day message, Synup ensures your business stays top-of-mind with your local audience.

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How can event-based campaigns help local businesses?

Event-based campaigns enable local businesses to create more engaging, relevant content that speaks directly to their customers' immediate needs and interests. By aligning your messaging with real-time triggers, you can increase brand awareness, drive foot traffic, and boost customer loyalty.

Let's see how to leverage weather-triggered campaigns with Synup.

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Synup helps you create personalized campaigns for your local audience

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Synup's weather-triggered campaigns allow you to automatically post relevant content on your Google Business Profile or make any necessary updates to the profile based on the current weather conditions or special events happening in your local area. This ensures your business stays top-of-mind and responsive to your customers' evolving needs.

Here's how it works:

Step 1: Navigate to the "Listings" tab and select "Campaigns" > “Create New Campaign”. Select a campaign goal for your business.

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Step 2: Add a campaign name and switch to “Run on triggers”

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Step 3: Add a campaign schedule and then select a trigger. You can choose different triggers like weather, special events, custom day, or custom date. Click ‘Continue’ on the top right.

Step 4: Next, add the locations for which you want to run the campaigns. You can add multiple locations. Select the publisher and action you want to perform based on the trigger – such as posting a specific type of content or making any updates to your profile information.

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Step 5: Add more campaign details. If you selected posts, you can add post descriptions, images, and a custom CTA button. You can also decide what happens to the campaign at the end of the scheduled time period.

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Step 6: Add any additional information to your campaigns such coupon codes for any offers. Review the campaign once again and click the “Publish Campaign” button on top right to go live.

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Engage your local customers with the right information at the right time

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Synup's event-based campaigns don't stop at weather triggers. You can also create campaigns around holidays, local events, and other important dates to keep your Google Business Profile active and engaging. By automating the process of posting timely, relevant content, Synup helps you build a stronger online presence and drive more positive reviews from your customers.

New to Synup? Book a demo to see it all in action and learn how Synup can help you connect with your local audience in meaningful ways.