Many agencies fail at building a strong online brand. One common reason is that they neglect to monitor how the public (especially the target audience) perceives the business.
This could hurt them in many ways, including by increasing the cost of client acquisition due to the extra effort needed to build trust among prospects.
An online reputation management software can help them overcome this challenge. An online reputation management software enables you to monitor and maintain a positive online presence. It allows you to take prompt action to neutralize negative reviews.
You can also use it to track brand progress across all social media and reinforce a positive brand image.
Some reputation management software also offers white-label options that let you brand your review management solutions in your agency name.
Our top 15 online reputation management software gives you all these benefits and more.
But before we delve into our list, here’s a heads-up about what you should consider when shopping for reputation management software.
What is an Online Reputation Management Software?
Online reputation management (ORM) software is all about keeping tabs on how your business is viewed online. It tracks mentions across social media, review sites, and forums, giving you a clear picture of public sentiment. With features like review management, social listening, and reporting tools, you can tackle negative feedback, highlight positive content, and make sure your online presence is as strong and consistent as possible. It’s a key tool for shaping and maintaining a positive brand image in the digital world.
How does it benefit your Agency?
Online reputation management (ORM) software comes with a bunch of great benefits.
- First off, it helps you keep your brand's image in check by tracking how you're viewed online and making sure you're putting your best foot forward.
- It lets you spot and tackle negative reviews or comments before they get out of hand, which is crucial for maintaining a positive public image.
- Another big plus is that it boosts customer trust by showing you’re proactive about managing feedback and addressing concerns.
- ORM tools also give you a competitive edge, helping you stay ahead by keeping your online reputation strong.
- They offer valuable insights into customer sentiment and behavior, so you can make smarter, data-driven decisions.
- With consistent messaging across digital platforms and a hand in improving your search engine rankings, ORM software is key to shaping and maintaining a solid and favorable online presence.
How to choose the best online reputation management software for agencies?
As an agency, when selecting an online reputation management software, you need an option that lets you manage activities on multiple profiles.
Make sure that it provides tools for quickly responding to reviews. Other factors to consider include:
Review site integration
Consider integrations for customer review sites like Google, Facebook, etc. You should be able to perform different activities on those sites directly from your RMS dashboard, including importing reviews for detailed analysis, responding to reviews, and monitoring brand mentions. This helps streamline your workflow while enhancing productivity.
AI capabilities
Many online reputation software use artificial intelligence in different ways in their line of services. AI-powered sentiment analysis can scan reviews and mentions on social media and detect the tone used. This helps in sorting reviews, so you can quickly determine which ones to prioritize.
Review responses
Positive reviews highlight aspects of your service that customers are satisfied with, while negative reviews help you detect areas where they're dissatisfied.
Some advanced AI tools trained on common feedback can even draft initial responses. They can craft detailed and personalized responses that build strong connections with your customers.
Review Generation
Some reputation management software can help you generate authentic reviews for marketing campaigns.
Choose tools that help generate more than just surface-level, generic reviews. For instance, some tools come with easy-to-fill review templates that can be converted into in-depth, original reviews.
White labeling
The White-label feature provides customizable monitoring solutions to serve your clients under your brand name. White-labeling increases your trustworthiness, boosting your ability to convert prospects and inspire customer loyalty.
Agency-focused solutions
Agencies also need to select online reputation management software based on the capacity to oversee multiple business profiles. You should be able to monitor all review mentions, sentiments, and responses across your clients’ accounts.
Collaboration tools like team messaging and assignment workflow help ensure no work is left undone.
Managed Services
If you prefer to outsource your reputation management activities, then select a platform that offers managed services.
With this, you hand over all the responsibilities associated with monitoring reviews and customer engagement for your business to trained experts.
Also, consider support for associated activities like social advertising, content marketing, and public relations. These can help further boost your online reputation.
Automation
Aim for online reputation software with high levels of automation.
You should be able to schedule automated workflows and recurring reports. Check options to automate review responses, including the supported response channels (email, text, social media, etc).
Thankfully, you don’t need to scour through tons of reputation management tools to find one that fits all the criteria above. Our list of top 15 platforms meets the above criteria and then some.
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