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When it comes to home cleaning businesses - most of the time, these businesses are mostly operating on a small scale and are always on the lookout for more customers.
When it comes to home cleaning businesses - most of the time, these businesses are mostly operating on a small scale and are always on the lookout for more customers. In order to get more customers, being out there and easily discoverable is one of the most important things for a small business.
In this article, let's take a look at marketing strategies, both offline and online that will help you grow your home cleaning business. We will also talk about a few tools and other resources that can come in handy for home cleaning businesses.
Before jumping into marketing, ask yourself: Where are my customers spending their time? Are they browsing Facebook or Instagram, or are they Googling for local cleaning services? Do they prefer reading reviews or checking out before-and-after photos? By answering these questions, you can figure out the best places to focus your efforts.
The goal is to be where your customers are already looking, so you’re not wasting time on platforms they don’t use.
If you want your home cleaning business to be found by more local customers, optimizing your local listings is a must.
Google My Business (GMB) is essential for local visibility. Claiming and optimizing your GMB listing will help your business appear in local searches when potential customers are looking for home cleaning services. Make sure to fill in all the details and keep your information up to date.
Don’t limit yourself to just Google. Create listings on other important directories like Yelp, Bing Places, and Angie's List. These platforms can help you reach a wider audience and improve your chances of being found by people searching for home cleaning services in your area.
Consistency is key! Double-check that your business name, address, and phone number (NAP) are the same across all platforms. Inaccurate or inconsistent details can hurt your credibility and make it harder for customers to find you.
Including keywords related to your business is a great way to improve your local search visibility. Words like “home cleaning,” “house cleaning,” or “professional cleaners” in your listings can help people find your services when they’re searching online.
Customer reviews are one of the best ways to boost your online reputation and search rankings. Ask your satisfied customers to leave reviews on your Google My Business page, Yelp, and other relevant directories. Positive feedback can build trust and help attract new clients.
Getting your cleaning business certified with trusted organizations like ISSA, IICRC, or Green Seal can give you a major marketing boost. How is this a marketing strategy? Here's how:
To keep customers coming back, you need to show them that you care about their home and that your team does a great job. One simple way to do this is by providing small printed DIY guides with tips on home maintenance.
By sharing this helpful knowledge, you show that you’re more than just a cleaning service. you care about your customers' homes and want to help them maintain them. Plus, they'll appreciate the gesture and remember you next time they need a cleaning service.
Your employees are the face of your business. They’re the ones your customers interact with, so it’s crucial to hire the right people. When hiring, prioritize experience, but also make sure you invest in training your team.
Train them to clean thoroughly, be polite, and create a warm, welcoming atmosphere for customers. Simple things like greeting customers with a smile and doing a job quietly without causing disruption can leave a lasting positive impression.
Marketing is all about getting discovered by potential customers. So, where do people usually find businesses? Two common answers are word of mouth (referrals) and online searches.
People often search for cleaning services on sites like Yelp, HomeAdvisor, and Angie’s List. Or they may search for terms like “cleaning services near me” or “home cleaning in [your city]” on Google. If your business isn’t listed on these sites, you’re missing out on potential customers. Make sure you’re listed online to improve your visibility.
Word of mouth is a powerful tool. Encourage your current customers to refer your cleaning service to their friends and family by setting up a referral program.
You can offer rewards or discounts for successful referrals. There are services like Referral Saasquatch that help set up and manage these programs. A solid referral system can help you grow your customer base while also reducing your marketing costs.
As a cleaning business owner, you have a lot on your plate. Automating your marketing can help you save time and streamline your efforts.
Consider using marketing automation tools designed for small businesses to take care of routine tasks like social media posting, email campaigns, or customer follow-ups. This way, you can focus more on your cleaning business while your marketing runs on autopilot.
Your company van is a mobile advertisement. When you’re out on a job, your van is like a mini billboard, introducing your business to the people you drive past.
Make sure your van is branded with your logo, contact details, and your business’s signature colors. That way, every time you drive around town, you’re increasing visibility for your business.
Everyone loves receiving gifts, and small promotional items can work wonders for your business. Consider giving your customers useful items like a free microfiber cloth or stain remover with your business’s name on it.
These gifts help customers maintain the cleanliness of their homes and act as a reminder of your service. Plus, the items may catch the eye of others who’ll learn about your business, too.
Reviews can make or break your cleaning business. A positive online review on platforms like Google, Yelp, or Facebook can boost your credibility and help you stand out.
Ask your satisfied customers to leave reviews and make it easy for them to do so. Respond to reviews, thank customers for their feedback, and engage with any negative reviews professionally. This shows you care about customer satisfaction and are always looking to improve.
Loyalty programs are a great way to encourage repeat customers. Offer discounts, reward points, or loyalty bonuses for customers who book your cleaning services regularly.
Platforms like BellyCard make it simple to set up and manage loyalty programs. When customers feel rewarded, they’re more likely to return and continue using your services.
Having a website is essential for any business in today’s digital age. But simply having a website isn’t enough, you need to make sure it’s optimized for search engines like Google.
Target local keywords like “home cleaning in [your city]” to ensure your website appears in local searches. Make sure your website provides clear information about your services, contact details, and prices. A well-designed website can act as your 24/7 salesperson, encouraging customers to book your services directly.
Traditional marketing methods like billboards, flyers, and local newspaper ads aren’t outdated, they’re still effective for getting the word out.
Create eye-catching ads that stand out and place them in high-traffic areas. Even though digital marketing is important, offline marketing can still help you connect with local customers who might not be online.
Being active on social media helps you stay connected with your audience and build brand awareness. Post DIY tips, cleaning hacks, funny cleaning memes, or behind-the-scenes content to engage your followers.
Social media is a great platform to showcase your services, offer discounts, and connect with your customers. You can also host events or promotions on Facebook or Instagram to reach a wider audience.
Google Ads can help you target people specifically searching for cleaning services in your area.
Though it can be a bit pricey, it’s an effective way to attract local customers who are actively looking for cleaning services. With the right keywords and targeting, Google Ads can bring quality leads to your website.
Direct mail campaigns, like postcards or flyers, are still effective, especially for local businesses. You can use creative, eye-catching designs and mail them to targeted neighborhoods or postcodes.
Direct mail might have a higher cost per acquisition, but it can still be a valuable way to reach potential customers in your area.
Email marketing is one of the most cost-effective ways to market your cleaning services. With a high ROI and conversion rates, email allows you to stay in touch with past customers and encourage repeat business.
Use email to promote special offers, share cleaning tips, or introduce new services. Tools like MailChimp can help automate your email campaigns and manage your contact list.
Reaching out to influencers or industry bloggers who can write about your business is another powerful marketing tactic. Look for influencers or publications that cater to home improvement or cleaning topics.
By getting featured in these outlets, you can increase your business’s exposure to a broader audience. It's a great way to build credibility and attract new customers.
Participating in forums and communities related to cleaning services can help you connect with other professionals and potential customers.
Sites like Cleaning Talk or My House Cleaning Biz allow you to learn from others, exchange ideas, and share your expertise. You can also promote your services and build a reputation in the industry.
Synup is an all-in-one platform designed to manage and optimize your online presence across multiple business directories. For a home cleaning business, having accurate and consistent business listings on platforms like Google, Yelp, and Bing is crucial.
Synup allows you to:
By using Synup, you ensure that potential customers can find you easily and that your online reputation remains strong, which is essential for local service businesses like cleaning.
Jobber is a field service management tool specifically designed for cleaning businesses and other home service providers. It helps streamline scheduling, invoicing, and payments.
Some key features include:
This tool can save time on the operational side, allowing you to focus more on growing your business.
Handy is a marketplace for home services, particularly cleaning.
It can help you:
By listing your cleaning business on Handy, you gain exposure to a wide network of potential clients looking for on-demand cleaning services.
Breezeway is an operations and property care management platform that works well for cleaning businesses involved in vacation rental cleaning.
If your cleaning service is also managing vacation homes or Airbnb properties, Breezeway is a powerful tool to help you stay organized and keep clients happy.
The Cleaning Business Academy is a comprehensive resource designed to help cleaning business owners grow and streamline their operations. It offers a variety of tools and training materials aimed at both newcomers and seasoned professionals in the cleaning industry. From in-depth courses on business management to pricing guides and marketing strategies, this platform covers all the essential areas to help you build a successful cleaning business.
Here’s what the Cleaning Business Academy is all about:
Focus on local SEO to ensure your business appears in local searches. Claim and optimize your Google My Business profile and get listed in relevant directories like Yelp and Angie’s List.
Cleaning businesses attract customers through word-of-mouth, online reviews, and referrals. Offering promotions or discounts for first-time clients can also help draw in new customers.
Build a strong online presence with a professional website, and use social media to share tips and showcase your work. Don’t forget to ask satisfied customers for reviews to build credibility.
Introduce your cleaning business by highlighting your unique selling points, like experience, trustworthiness, and quality service. Use flyers, social media, and local ads to spread the word in your community.
List, optimize, and manage business profiles across premium partner sites like Google, Facebook, and Yellow Pages.
Engage your customers with our AI-powered social media tool. Keep track of trends, get help creating content, and automate your social media activities.
Build your online reputation by monitoring reviews, and engaging with customers frequently at scale
