(00:02) Hi everyone welcome to the Syncast I'm Madeleine Johnson I'm the host and I'm Synup's content and Community manager today I'm talking with Judy Lynn about the ins and outs of digital marketing from running her own agency and supporting clients to her own journey in the SEO world so it's going to be a good one Judy why don't you kick us off by telling everybody a little bit about yourself how you got started in the space sure thanks Madeleine thanks for inviting me I'm the CEO of digital
(00:36) marketing doctor agency here in Carlsbad California and I started from the internet industry where I was director of marketing and I was responsible for PPC SEO paid media and you know was in the industry for about 15 years and when I was working for someone I kept getting laid off so it just reached a point where I just didn't want to be laid off anymore even though I had one of the highest performance reviews and so I started my own Consulting and I started with one little doctor and that account became my biggest account and then I
(01:16) kept adding on more people and fast forward 20 years later I have an entire team of 11 people 11 to 12 people on the team and we service the entire gamut of SEO paid search web design we now also have hosting content marketing blogs video podcasting backlinks everything so we've become yeah yeah we've become like a One-Stop shop solution now for most clients because most clients they don't want to talk to like six eight people you know they want to go to one person and if they have a problem with Graphics
(01:51) or the web design or they need an update they just want to go to one person have you handle everything so we become pretty much that a One-Stop Shopper for digital marketing yeah I love that approach it's so smart because I feel like a lot of people always say they're an expert in one thing and then suddenly you have to find if you're a company or you're a brand you'll suddenly have to find four or five experts just to manage this one part of your business which is right it defeats the purpose and makes
(02:20) it a lot more complicated so yeah I love that you guys do everything certainly incredible yeah I'd love to hear a little bit more about how you approach the strategy for your clients what's what's your tactic sure so typically when a new client comes to us we do an SEO audit of their website how much traffic they're getting how much impression click-through rate all of that on the technical side but typically I I like to interview the client myself and get to know them I like to understand their brand their
(02:53) services what their positioning is if they have one sometimes surprisingly some Brands don't really know who they are just yet I mean it's a little but that's why they come to us right right it's like sometimes they don't know exactly who their target market is or what kind of company they want to be do they want to be a technology company do they want to be a consulting company um do they want be a specialized con specialized in a specific area so I think the most important in the very beginning is knowing who you are you're
(03:32) messaging your positioning your brand because the brand will dictate how you message and how you communicate out through all the different venues so you can't be inconsistent you say you're a technology company and then you're saying you're a call center somewhere else you know it's right it depends I mean so there's some overlap I think it's really important to know specifically who you are and then from there you Branch out to the different digital venues right right yeah you have
(04:01) to have like that good foundation of having like a clear brand vision and like a clear this is who we are because right yeah then it gets way too complicated the same tagline yeah exactly exactly yeah I've definitely found my fair share of companies online where maybe they haven't updated their website or maybe different people worked on different pages but it's like the messaging's all over the place and I'm like what's going on that's so funny yeah oh my God so so you you start with
(04:31) like defining the brand and then how do you kind of determine what the client ends up needing like obviously you guys do everything but right so most of the time when we land a new client you're somewhat inheriting the decline from the former consulting company right so um what happens is if we inherit a new client from some other agency we take a look at what has been done where what has not been done and surprisingly sometimes you know you go into let's say a WordPress website you go to check the metadata or the back end and you don't
(05:12) see any work done and you never know what what have they been doing for the last few years if they can't do something as basic as that right and it's sad to say but sometimes the clients don't understand the digital world or the digital language so you know if they don't know what they're paying for and so I act as a translator as a communicator as well is to translate well why are we doing paid search why are we doing um you know organic organic SEO basically and those most of the reason
(05:49) is at the end of the day the clients they just want to generate leads right everybody just wants to generate leads so I explained to them okay these are the different campaigns that we do in order to drive traffic in order to drive by unawareness and conversions into your site so you could have new clients and more revenue or increase your Revenue so we pretty much take a step back and look at what has been done prior to us coming on board and we either improve or ask the campaigns or we set a new parameter
(06:23) of new campaigns that we think will be more um effective and more successful and so a lot of us we we have to look at some reporting there's a technical aspect of it we look at a lot of the reporting of the traffic wise and and ask well why is it that it's not generating this much x amount of leads of what they want so I typically work with a client in deciding what their monthly goals are and what they want in leads and conversions and then I devise the digital strategies and to get there I think doing the actual
(07:00) work is the easy part you know creating the SEO campaigns whether it's content writing or we call it localization Pages or blog optimizations that's the easy part but what happens with a lot of agencies they're not they're not piecing it together into a holistic approach so when I'm doing blog optimization and someone's working on let's say you know the user friendliness of the website it's all interrelated because all these campaigns essentially are driving traffic into your website
(07:35) and that is the ultimate goal right but a lot of times agencies they're doing things Silo and they're not communicating and they don't realize oh that graphic that I did for Facebook ads is going to affect the metrics when the person that actually does a paid media and runs the campaign you know if they have a spelling error or the link doesn't work or it's broken it's all interrelated so my Approach is very holistic with clients you know it's my writing when I write for them either in let's say the
(08:09) interview questions for the video or it gets translated into some sort of blog content or a content on the on the website it matters because you're speaking the same uh message across the board and you know we got to be really clear and very precise with that yeah yeah I love that and it does make sense because it's if you're starting the process by saying like let's get this down like let's see what we're about then if you have a bunch of different people who run off with that and aren't
(08:40) synced up in their actions then you end up with a bunch of different results yeah well the other thing Madeleine that I think what happens is there's been cases where clients in the past have spent an enormous amount of money let's say let's say they spent something like 10 000 on some Banner on a tennis court or on a signage and I'm thinking ten thousand dollars a yeast blue on a signage I could have used that in my budget for SEO or paid search right right and the longevity is so much so much so much longer and sustainable
(09:13) if it's online because it's Evergreen right if you have something that's on the Internet it's Evergreen until someone deletes it or takes it off the page whereas you know I understand print and radio the traditional route which I've done in the past it's a little more Antiquated unless you have a physical shop or you have a a physical office or a dental practice or medical practice that makes sense I I get that but I think the core of your work should be digital and online because that's what people do
(09:49) every day right they search they do Google search if you're not coming up in the first couple Pages you know there's a there's a understanding a perception of clout also if I Googled you know let's say an eye surgeon or an orthopedic surgeon in my area in Carlsbad and they're not even showing up at all on the first page I'm going to question that [Laughter] I I definitely agree with that I like what you said about the having things on the web has so much more longevity and I feel like that's right that's something
(10:23) so crazy where when I look something up I don't remember what I looked up recently I may have looked up like what do you do when two dogs are fighting like should you regulate it or should you ignore them and an article came up that was from a Blog that might have been published five years ago seven years ago it was still relevant information it was still on the internet like if you go through the work and do the proper SEO you do the proper foundational steps you don't have to go and spend another 10K on a billboard you know like it's
(10:58) still gonna be out there it's still going to show up right unless you have a competitor or some other writers that wrote about the same topic and they're gonna flush you out so to speak right you know they they have pretty much dominated the internet where they're showing that first um before I forget the other thing I want to tie into is also the online reputation so you know when we were talking about having your search results show up in the first top three positions or rankings you know there's definitely
(11:27) a clout level you know that's being seen and also your reviews matter your online reputation I mean it doesn't matter how beautiful your site is or how um how great of work you do if you don't have that customer experience or that patient experience and right and so serving at that five-star level you're going to have a problem you know right yeah yeah people people don't want to go somewhere that's unknown they don't want to be the beta tester of a doctor or a business or anything
(12:02) exactly and also you want to be treated right you know I mean there's so many surgeons you could go to and maybe they have a similar they may be technically all good but are you going to go with someone that is more personable and likable and you feel a trust level of course you're going to go with someone that you have a stronger trust level right so you know so that's also part of The Branding yeah I I feel like especially in your field where you're focused a lot on medical groups and like doctor groups
(12:33) and things like that maybe I'm using the wrong terms because I'm not a verse in the industry but obviously you have to like think of the customer kind of first and foremost because it's such a personal thing and I feel like that's something that a lot of Brands ignore is like actually there's a person who's searching for a product right touching upon the whole customer experience is also something that I constantly learn even at even up where I'm at in my agency moving forward 20
(13:07) years it's I'm constantly learning about how that ties into my work you know why is a client staying with you why is one leaving I mean you got to think about all this and that does go back to your customer relationships your client relationships and how how do you define customer success I mean you know if you're smart you would have maybe been a little more attentive throughout the entire journey of every touch they call it touch point before they dropped right but you got to figure out where in that
(13:42) Journey was the drop off yeah or how could you have or how could you have prevented it or personalized your services even and greater so that they don't want to leave because now they're they they are confident in all that you do and they trust you and they're going to let you lead I mean that's that's the ideal client right there right right but I think a lot of times people may see business as you know I hate this using this word but transactional you know you pay for your goods your products get
(14:18) shipped or you pay for the services it's done and then right bye I mean it's it's not in that way I mean I think all the successful businesses know that the customer journey is one of the top areas that needs constant attention and Improvement on and you know it's something that I like to incorporate and what we do I'm usually the client interface for the clients so I talk to them on a regular basis and I give them pretty much a summary rundown of what is being done and what we're working on and out and
(14:52) translate any misunderstandings or you know their lack of not understand what not understanding what some digital campaigns are for right right yeah yeah I I love I love that you incorporate that I definitely have seen this trend where yeah the companies that focus on the customers the companies that are customer obsessed at every level are the ones that end up retaining customers end up getting more reviews end up ranking higher be as people are talking about them online like the more the more you can create
(15:27) this great relationship every step of the way like it's the more your company's gonna thrive well if you if we reverse this and let's say I'm the client right and you're the agency provider I don't want to have to keep searching for someone every few years because it's like starting over and if I stay with someone they become a partner for you rather than just a vendor because they know every gamut of every campaign that you ran they know your brand they know how you speak you they
(16:02) know you're messaging they know pretty much all of it and if you stop and go all the time it's very difficult to succeed like that you know if you're with someone let's say for a couple years and for whatever reason there's a departure and separation then you have to hire a new person it really is like starting all over again but if you stay with someone for eight years you're going to go so much further the mileage is much greater right right um I'd love to hear is there any way that you kind of incorporate this kind
(16:35) of customer Obsession customer Journey focus into the way that you actually carry out the digital marketing strategy so typically clients are with me between two to six years and let's say I'll I'll pick a pick someone that's like on the on the longer end and we might start really small in the initially okay is that I get hired for a basic level of services let's say one two five different things and I'm okay with that because we're building a relationship right and I'm getting to know them they're getting to
(17:13) know me but what happens is we start from a foundational level of SEO and some other campaigns and we build upon we pretty much have to show ourselves and prove ourselves and we deliver what happens is through that process the client's looking at you now oh wow she they actually succeeded and they did well and they're they're giving us traffic and they're you know we're seeing that you know we're ranked in the not in the top three for organic and paid oh they're performing they're high
(17:44) performers to now right so then what happens is they say okay well I have another idea I think we should do some brand videos and client testimonials and then we should do more of a series of podcasts because the podcast rankings index quicker and faster on Google search so now they're more open to receiving ideas from you because you have been successful this is kind of the customer Journey relationship that I'm talking about if I have pitched that immediately they may have said well why would I do that why would I want to
(18:17) spend all of this money immediately when I haven't seen anything that you've done yeah and so part of my customer success is it's like you know you're you're gradually building relationship and introducing them to new campaigns and then it reaches the point where they just let you lead everything and that's what has happened with some clients so I just tell them okay you know I think we should increase x amount of the budget on P media we need to add some video testimonials into that paid Media or I
(18:50) think we should do a podcast series on um cardiovascular health and then we should do so they become very open and they become excited now and they understand so you know if if I didn't nurture that relationship and build that rapport it may not have extended as long as it had right I see yeah yeah I love I love that approach I think that's that's so true you have to get trust with your clients before before they'll trust you to do more then you're personalizing your relationship right I mean a lot of
(19:28) times I hear this a lot is that clients will complain about a certain agency that they've had for a couple years and I asked well why did you leave and they said because you know they have too many other clients who are neglected I hear this often and I you know when clients call me I pick up the phone and I'm talking to them and I'm pretty much within 24 hours we're fixing the problems whether it's it's you know some sort of error breakdown on the Internet or we have to swap out some graphic I
(20:00) mean we're on it within 24 hours how many agencies do that yeah oh that's great yeah yeah so that's why they like us because we're our turnaround time and and our response level is very high you know whereas you know you ask someone to change let's say a graphic to take them like a week let's see if you get them on the phone yeah yeah I definitely feel like that's something that's lost as as companies get bigger like it's easier to have this like kind of silo effect it's easy to
(20:36) have this thing where the clients get neglected so yeah I feel like it's so it's so important to just like go Client First go I'm gonna give everybody individual attention that they deserve that they need exactly gonna make them grow more the personalization is very important in client relationship right I mean that's how you ultimately grow the relationship to be bigger than it was before and you're now more of a partner and you're discussing ideas together it's not it's not like I pay
(21:10) you you give me the product and you know I decide if I like it or not and if I don't like it then I just move on to the next you know supplier or or you know provider and exactly um you know that I I'm more about focusing on the client and I like to nurture in them to VIP clients because everyone wants to be treated that way right and there's a reason why successful people will pay for that as well right it's hard to find as it is so the more rare the more they're willing to that's great that's great um so when you
(21:54) are kind of working on these strategies working on these relationships as you kind of ramp up what you're doing for clients I'd love to hear more about how do you decide what to do next obviously it's different for every brand but when it comes to digital marketing there's so many proverbial baskets that you could put your eggs into yeah so an an SEO there's what you call on page and off-page SEO and on page is essentially all the bells and whistles of metadata and H1 tags Etc et cetera it gets very
(22:27) technical that you know you I I always use the analogy of like turning on a house you need the plumbing the lighting everything it's the same thing with a website so that's a base basic level of building the SEO then then there's the off-page SEO which is multiple strategies that you do from backlinks to paid media to PPC you know all anything that's a campaign outside of the website that's driving in that is off page but let's say a new client comes and they're let's say they're
(23:01) they're launching a restaurant so I would probably go for PPC first the Google sponsor ads because they need quick advertisement immediately so I think any company that has a product they want to launch immediately I think PPC is great for the short term right and it's a great announcement um for that brand as well but SEO is always the long game and it will be less costly as well because SEO is what you do every day it's yeah it's the blogs that you write every day it's the videos that you post it's the social media
(23:39) marketing it's it it's the daily tasks of everything that you need for SEO that's the long game but you know if you can do both and you have the budget to do both that's always great but for a smaller client that doesn't have a big budget you know what that's that has you know several million they're gonna shoot for the SEO side for sure um but I'm a big proponent of videos and podcasts as you know I'm on podcasts yeah because people nowadays love videos and podcasts because it's more
(24:18) personable and the media side is going to be more compelling than reading pages and pages and pages of texting articles and it also ranks a lot faster and higher surprisingly I mean I've seen that happen with clients is we produce x amount of videos and they could be a main video plus let's say we call it the Snippets or the shorts of the 30 seconds to one minute that is being syndicated on LinkedIn Facebook you know all the social media Instagram and videos and podcasts they just they just seem I don't know it seems like Google search
(25:00) favors that more right yeah yeah I definitely I definitely have seen that too sorry continue yeah no no you're good because you know if you Google a Brand's name I mean of course if you you should show up for your own brand name if you don't that's a problem but when you go to the video page it's you're pretty much everywhere everywhere especially with with the hashtags you know and with all the podcast platforms nowadays it's very interrelated it's it's definitely been crazy to see
(25:33) this kind of evolution of Google search where Google's kind of slowly but surely integrating more social media results into right like the search results you'll Google a company you'll Google a brand and it'll have their website but it'll also have their Facebook page it'll have tweets that mention them it might exactly their Instagram yeah so so all of that that we talked about the off page on page and the videos podcast that's all SEO juice this is all SEO juice to boost your brand and
(26:08) that's where the Tipping Point happens when you flood the market where the internet was so much that if you if you are I guess a word aggressive about it it also depends on your budget you can definitely dominate that world on on internet and that is why some people are are ranked and indexed much higher than your competitors because they're they're doing everyday tests to to promote it if you're not writing blogs you're not producing any content you're not speaking you're not on videos
(26:44) you will drop off even if you're in the top number one number two number three I've seen people that were number one as eye surgeons in Newport Carlsbad and they drop from number one to like not even in the top four what happens do you there's an upkeep um it's almost like an athlete practicing right it's if you don't practice and you don't produce you will drop off even though you were in the top rankings yeah that's something that I definitely appreciate about SEO as I've
(27:16) been personally learning about it like getting more into the digital marketing space is that you really cannot fake it like you have to you can't actually do it like you can you can buy ads and pretend like you get some traffic but like the organic traffic if you're not doing the work it's just not gonna be there exactly and then also when you talk to people you can sense their knowledge level right you know like even because I'm in the industry I can tell immediately in five minutes how the person is you know and it you
(27:52) know this this work is not like you take a couple courses in digital marketing now you're an expert you know I mean you got to have some background and history of being successful and providing work and have some success stories to tell it's not just this quick little you know you get certified for a few courses and that's it you know yeah you can tell in the quality work and the way they speak in their language on what is real you know for people who are not experts by any means like how would you go about
(28:26) telling is this person for real um well are you saying are they learning from you or are you saying am I identifying if they're a fraud or not maybe maybe seeing if they're being genuine about the amount of knowledge they have so like are they a fraud or are they actually knowledgeable right so um I see this often with clients have come to me and I feel bad that they spent all this money on them for a couple of years and then I'm looking at like well what what did they perform what did they produce they said
(29:04) well they sent me monthly traffic reports every month I said well yeah but what do they do like what tactics or what campaigns did they produce and they just keep talking about the monthly reports and then I just say well that only takes me like five minutes to go into analytics or sem rush to pull the report for you I mean it's not difficult um I think how you tell is they can't deliver and they can't show you and they don't have any form of results to show you I mean there's just no proof of
(29:38) evidence except that they're very good at sales and they they talk a good game they've sold you a story you know and some people are very good I mean that's why they're sales people too but it just they sold you a story and um they may have promised you something that is most likely not attainable because I think there are some SEO guys that come out of gate and they say oh we can get you up on the rankings within three months no problem three months or maybe in two weeks and when I hear that
(30:12) crazy are you kidding me it takes me three months just to build out the content and the campaigns and to generate some sort of momentum it takes that long to just build the momentum it's not possible unless you do black hat and that is illegal there's white hat and black hat you know um but I think you can tell pretty quickly you know you you'll see the mask is taken off within a few months it's obvious right right yeah I think that's that's maybe why it can be so tempting is that actually building great SEO
(30:48) takes a lot of time and a lot of effort and if someone promises it oh we could do it in three weeks or like oh we could do it in three months then the person might say that's the person I want to go with I mean there's no shortcuts you know so so sorry I'm just like my throat no you're good you're good um yeah we've been talking a lot so take a rest if you need hey you're good and it's also like sickness season so yeah it's it's rainy here it's like it's been raining for like the last five days here
(31:25) yeah which is unusual but that is strange maybe good good for the Earth but bad for us yes we're always in drought here in California so it's definitely a good thing um yeah I'd love to hear about like what you think are the most foundational aspects of SEO and how you think those might even be changing will they change or will they stay the same yeah so I mean just on a general level I think a lot of people have talked about artificial intelligence right and how that's going to come into any of the any of the
(32:04) digital world and you know they I heard there's some content writing that can be reproduced through artificial intelligence and I think okay well Mia maybe they could write some content for you the duty is done is there any soul in that writing probably not is there any emotional effect in that writing probably not are there keywords yes there probably will be keywords but you know when you're up against something like artificial intelligence I think it's important to recognize you know at the end of the day we're talking to
(32:39) human beings you know and the personalization of service is always going to outshine any form of Technology you know if technology is great to enhance what you do it's a supplementary but you know I'm sure if I get a bunch of people that want to argue this but you know we're all we have our own perspectives on things but as an agency owner I will utilize technology in the best way possible for things are needed like you know the reporting the performance metrics things like that but I will never replace my writers you know I
(33:19) think my writers will write more from you know an emotional level which is required in good writing is how do you draw someone in and in the customer service level the personalization is going to be important I mean just as a as a simple example when you call a bank or hotel a credit card no one wants to be on that automated service everyone's trying to bypass that right wouldn't it be nice if someone could just pick up the phone within two rings or three rings and you talk to a human person everybody wants
(33:56) to talk to a human voice most people do but then there's some people I guess don't want to I you know that's another you already know what I'm talking about yeah that's a whole other category yeah yeah that's you're talking about introverts extroverts they don't want to engage with people I mean that's a whole nother thing but I I feel that technology is to be used but not to replace people right I I definitely agree with that I didn't agree with that um yeah as a Content writer myself I've
(34:29) been playing around with um like oh wow yeah and it's it's crazy that it can do so well but also kind of reassuring that it can only do so much you know like it right it's never it's and I've definitely seen also that um just on Twitter different people testing it out and then Google kind of recognizing that it's not um I know that Google's been doing a lot of stuff to kind of fight against no you shouldn't be able to rank with an AI produced um article like you that's not fair
(35:06) because then you could just what produce thousands of AI written articles full of keywords and then suddenly suddenly you'll be I mean I I've already been pitched by people to to come in and help my agency with AI articles and you know it's supposed to be this new hot thing to be utilized to help with your SEO rankings but you know even before this this AI technology and this content writing I was always about editorial you know I was a writing major I was an English major writing major I always you know I do a lot of writing
(35:45) currently but I I would always choose quality editorial over keywords even though technically I'm supposed to embed and sprinkle these little keywords if an article doesn't make sense and you're just trying to force the keywords in what is the point there is no point right you know I mean people are drawn in because they want to read the story about the client or your product or something they it's not just a bunch of fillers coming in just because it needs to be done you know so I I'm definitely
(36:24) a big proponent of editorial regardless of the technical aspects or the technical requirements right yeah I think that's that's such a like specific still skill to be cultivating and something really only a person could do which is writing writing something that a person would want to read but also like being able to when necessary kind of incorporate the keywords in without making it sound ridiculous or manipulated yeah it's definitely being manipulated if you tell your writer okay you have to put in
(36:59) these 10 keywords no matter what right right I mean seriously I mean you know I don't say that to them I always say here's here's a few here are the top Search keywords if it makes sense for you to use them and it flows then do but if it doesn't then don't you know right so yeah that's that's that's so important that's so important yeah I definitely it's interesting to see where things going definitely things like Google's helpful content updates stuff like that kind of reinforces oh no we're never
(37:33) just going to accept these articles that are chock full of keywords like we want to make sure this is actually a helpful thing like this should actually be a resource people want to click on people want to read this article people want to engage with this content it's not right robot blabber yeah I mean I think you know it's really important to deliver value in what you do if there's no value in what you do what is the purpose right right you know it's just you just gotta really think about that
(38:09) in what you do I mean even when you do an interview and videos you know people would ask well how do you know what questions to ask well this is your opportunity to show the audience or let the client show their personality their style their tone you know who they are what they want to deliver as a message so it's important to show all of that in your content and your questions there's some strategic process that needs to happen before before the interview and I think sometimes people want to just wing it
(38:45) you could wing it if you really know your material well if you if you don't know your material you're gonna you're not gonna do as well you know so exactly exactly yeah and I feel like that that comes back to like a good a good SEO a good content creator is going to be as you said earlier like this kind of translator like you're taking information that you're an expert on and you're translating it to your audience you're making it yeah intelligible yeah yeah and the client doesn't have to know
(39:20) exactly what AdWords is or analytics they just need to know what's the end goal of what you're doing and they just need to understand layman terms why you're doing that and what's the end goal and at the end of the day clients really don't care what digital campaign or platforms you're using they're looking at your revenue and they're looking at your conversions at the end of the month so that's what everybody wants exactly exactly um I do have just one last question which is for those people who are maybe
(39:56) feeling like they're lacking in SEO strategy they're just like getting into the digital marketing side of things or maybe want to revamp like where where is the first place to start yeah well you definitely need a website of your own business right and um you know I've spoken at USC for the young entrepreneurs there and they ask those questions too say well we're going to start well I hope you decide on a on a business that you enjoy mostly it's not like you're I mean of course we all need to
(40:33) make money and you know pay our bills and so forth but um you want to have a website that is very compelling engaging and shows who you are not just offline but online like for example let's say you go to a conference and you're speaking at this conference and they go back and Google you and look at your website are you matching the same level as a website as a person so your website presentation matters um also delivering your content you got to decide what is what is what is making you shine above the noise you know because
(41:17) there's going to be so it depends on what industry you are you always got to think how do I be seen out of that saturation right and as far as the SEO yeah you can start basic with the social media marketing the blogs um getting some guest posting you can it's it's very easy you can just Google the basics of SEO what you can do on the keyword search but you have to build a lot of content initially and I think the fastest thing that you could do is build a website build out some videos and podcasts and social media to start off
(41:52) with then you can get more granular and if you have more of a budget then go into the paid paid media and the PPC but um it's it's a constant learning process I think people tend to give up very easily they think oh I'm not showing anything on the internet for six one so I'm gonna stop no this is an investment and a commitment if you want to do this and sometimes your SEO results didn't won't show up until after a year right you know and exactly it's it's definitely a commitment it's not you know a fast
(42:31) it's not a fast turnaround game you know if you if you're looking for that then um you probably don't want to be an entrepreneur you know if you want to be an entrepreneur you have to have high discipline High grit High uh stamina right you know and the constant education but um yeah I think you know the most basic level is just to start with having your website deciding who you are your positioning your branding have your basic stuff ready like I call it the basic collateral your website your logo
(43:08) your tagline a summary of who you are and then after you have the basics down then decide okay how am I going to present myself on social media on the videos on the podcast and then build relationships with people also other guest bloggers um you know there's other companies that could help you depending on what you're doing that could be affiliate marketing but there's so many ways to go about it but I was to start with a very basic level first and get that done I mean I didn't come into doing digital knowing
(43:44) everything right away exactly like I said I started with a really small account it was a very you know you got to be from you start from a humble place and a little small account and then I became I was very eager to learn as I go so you just there is it's not like you just arrive you're constantly going and you're constantly learning no matter what level you are that's how how it how the journey is really right right yeah yeah you just have to start building the foundation and keep going yeah and then
(44:20) you're experimenting in the beginning you know you might think oh this is a route why am I not getting enough video views well maybe because it's only been two months right maybe nobody knows who you are yeah exactly I mean it's what do they say with entrepreneurs you throw something in the wall and you keep throwing it at the wall until something sticks right you know to be more you need to be a little more grounded with that philosophy is like you know when I work with my clients and I am running let's
(44:53) say 10 15 different campaigns simultaneously at the end of the month I do look at what's a performing and what's not performing the campaigns are not performing you delete and act immediately and you optimize on the ones that do and that's what you want to do as an entrepreneur is to see you know where your Investments and Roi and your commitment and energy level is going if you're giving 80 to one channel or one venue and it's not delivering I would just keep experimenting until you see some sort of traction going on yeah yeah
(45:29) I think that's that's something that in the kind of instant gratification era that we're in like people people give up very quickly because they're very easy the first thing doesn't work so yeah that's that's great advice that's great it's good to remember that yeah and then you know it's it's also remember you're experimenting in the beginning you know I mean it's until until you master certain parts your store you're always on a Perpetual learning curve in some
(46:00) ways you know I mean there's even where I'm at now I'm still learning new ways of doing business right and new ways of I'm always looking for new ways to Market it's not just the gamut of what I've served I think even with everything I have served in the gamut of digital marketing which is like a huge umbrella I'm still looking for new ways because that's what I that's what we're supposed to do right right yeah yeah it's it's cool to be in an industry that's always
(46:34) changing evolving and evolving like always more to learn it's exciting it is it is I mean you know I'm not an accountant I I wouldn't survive in that world I don't think any thing is changed in accounting since Excel was invented I have friends our accountants so I'm not you know so I'm just saying like I'm just like I listen to them yeah thanks Judy yeah this is not an accountant slander podcast to be clear um yeah yeah that's a that's a perfect place to wrap up so yes thank you so
(47:11) much Judy you've given us so much so much great experience you are obviously an expert you're not a fake SEO Guru this is awesome this has been Judy Lynn her information will be in the podcast details and yeah we'll see you next week on the Syncast bye thank you Madeleine
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