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You won't buy a t-shirt without checking for reviews or calling up your buddy for a recommendation. Your customers who'll spend $$$ on your service/product also won't.
You need those shiny stars vouching for you everytime people search for your business. 54% customers expect a minimum average rating of 4 stars before making a purchase.
Are you there yet? If not, here's a handy calculator that'll help you check how many positive reviews you need to generate to be in the winning ranks.
It means your reviews are going to affect how all your customers view your business and the actions they take after they visit your brand. You can no longer leave your online reputation to chance and expect business to continue as is.
Reviews assure your customers that your brand is real and has served customers like them before. Whenever someone shares their experience with your business, it creates a compelling case for your business.
Positive reviews are social proof that you deliver on promises. This transparency and third-party validation build credibility. Potential customers are more likely to believe the experience of past customers over marketing claims from brands.
On the other hand, nothing will make your customers turn around and walk away than negative reviews. Did you know that 96% customers actively seek out negative reviews at some point of time?
The more positive reviews you have, the more likely you are to gain new business. 40% of customers say a business needs at least 4 stars to win their regular business. Positive reviews reinforce your reputation Even a 0.1 increase in ratings can increase conversion rates by 25%.
Customers are often skeptical of brands and value honest opinions from other consumers. They research online to find objective info before taking out their wallets. Reviews can provide authentic details on your products, service, and overall customer experience from real people who’ve bought from you. This transparency empowers new customers to make informed decisions.
Positive reviews act as social proof and peer recommendations. They reinforce your marketing messages with credible experiences from past customers. Quality reviews boost SEO as well, bringing you more qualified traffic. All this combines to increase conversions.
There are two ways you can get reviews -
While the first would be the dream and you should constantly strive for that, it’s also a little wishful. Even happy customers need a little nudge or incentives to advocate for your brand ultimately. That’s why you should always have a review acquisition process in place. Take these steps to build one.
By claiming your profile, Google allows you to control the information that is displayed. If you don't claim your listing, sometimes information that Google provides might not be accurate. By claiming your GBP, you can verify and edit all the information about your business as it appears on Google.
Here’s how you can claim your Google Business Profile
The easier it is for customers to leave reviews, the more reviews you will generate. More reviews mean more feedback on your service. And if these are positive reviews, then some good advocacy for your business.
Make sure you have an active Google Business Profile and are also present on other local listings. So, your customers have an open platform to praise your services/products or just voice their issues.
You can also make the process of writing reviews easier . Provide them some checklists or questionnaire that helps them clearly express how their experience was with your brand.
Here’s how you can generate a QR code for Google Reviews
An NFC card is like a smart sticker that can talk wirelessly to your phone or other devices when they're close together. It makes things easy and safe. You can use it to pay without swiping your card just by tapping it on a reader.
To use it, just hold your NFC card close to the device you want to use it with. No need to swipe or insert it. It's as simple as tapping your card on the reader, and you're good to go!
Happy customers are the least likely to remember to leave a positive review. Because they don’t have a lot at stake – unlike unhappy customers who gain more from sharing their bad experience.
That’s why it’s especially important to get those happy customers to leave some kind words for your business. One good way is to ask for reviews via email or SMS campaigns as people tend to be more active on these platforms.
Synup’s review-gen feature also helps you automate these campaigns, so it’s pretty hands-off for you!
Embedding Google reviews on your website helps build trust with customers!
Here are 4 easy steps on how you can go about it -
By adding a Google review widget to your footer, you're ensuring that customers will remember the positive experiences others have had with your business.
That’s it, you’re good to go!
Over 81% of consumers are likely to visit Google Reviews prior to visiting a business
Moreover, Google reviews are not only great for your brand recognition and exposure, they also help you go a long way in improving your overall CTR and SEO!Therefore, the more the reviews, the better!
Always leave your customers with something!
A “leave us a review card” is not a bad idea either!
You’re getting a good review or a feedback, the customer also remembers you - so it’s a win-win!
Here’s a quick way on how you can create these cards!
How to create - suggest tools, why it helps, give examples
Wondering how to send a compelling enough email or SMS without making it awkward with your customers? Don’t worry, we’ve been there. The key is to first identify a set of customers who are loyal to your brand and also recently had an interaction or visit with you. This is to make sure their good experience is still fresh in their mind.
Next, start the email/SMS with a recall of this interaction (store visits, dined in your restaurant, using your product, etc.). Don’t be too sale-sy or pushy in the language. Instead of making it look like you are hunting for clout, make it about feedback. Ask them if they liked their recent experience. And you would love for them to leave a review so you can improve your services.
Next, start the email/SMS with a recall of this interaction (store visits, dined in your restaurant, using your product, etc.). Don’t be too sale-sy or pushy in the language. Instead of making it look like you are hunting for clout, make it about feedback. Ask them if they liked their recent experience. And you would love for them to leave a review so you can improve your services.
Having a Review Link You can decide whether to put it front and center on your landing page or product pages, or maybe keep it tucked away in the footer. Either way, having a review link lets your visitors easily share their thoughts right on your site.
Sending a thank-you email won’t hurt either. Thank them for their purchase, for stopping by or even for just choosing you! Small deeds like these go a long way!
Check-in on them by saying, “Thanks for choosing us? We’d appreciate it if you can take some time to leave a review so that we can serve you better”.
Clickable email signatures are a great way to drive better conversions. Imagine, your review link being right there? So that your customers don’t have to go through the hassle of going to your website if they want to leave a review.
It’s all about making it as accessible as possible for them! And in case you’re wondering, Hubspot has a free email signature tool that you can make use of!
Looking to generate a Google Review Link? Here’s how you can do it
And, voilà!: your Google review link is ready to be copied or shared on other platforms.
Simply collecting reviews on your site is not enough. No customer likes shouting into a vacuum. Make sure you are actively responding to your reviews as frequently as possible.
Reviews can be thrilling but also overwhelming. Especially when you are trying to sift through 100 hundred views across multiple locations. Personalizing each response then becomes a difficult task.
View all reviews from all platforms in one place. Track important metrics like Customer Experience Score and Average Rating.
Automatically respond to reviews with templates based on sentiment, ratings, keywords, or location.
We support 100+ CRM integrations so you can run automated review acquisition campaigns every time you have a new customer.
To see how Synup can help you Boost online visibility with unique business profiles for each location
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