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Reminder: Data cannot be migrated from Google Analytics to GA4, so start gathering data right now. However, you can run both Google Analytics Universal and GA4 simultaneously to collect data.
If IOS app - enter the below required details:
- IOS bundle ID
- App name
- App Store ID
- Android package name
- App name
Specific tracking objects, such as goals and events, are not transferred by new analytics properties from any other properties (including UA properties).
The most frequent tracking components we employ in Google Analytics are listed below. Here are a few typical ones you should include in the list, but you may have others as well:
- GA4 events can be set up similarly to UA events, but GA4 goals may require a unique tagging configuration
- Events like scroll depth that you may have previously manually put up are now automatically added for you in GA4.
All goals in GA4 are event-based and now go by the label "Conversions."
Start with the event-based goals when transferring your current UA goals to GA4 because they are closest to the original goal setup in UA.
After you have configured the events in GA4 and marked them as conversions, tackle your engagement and destination-based goals.
- You have two options for adding destination-based goals to GA4: through the interface or through code.
- In order to recreate engagement-based goals, you must first create a GA4 audience (see below) to recreate engagement-based goals with that audience.
You must enable Google signals for the Roll-Up Property and at least one Source Property in order to use Roll-Up Reporting. To ensure that you get the best data models, enable Google signals for the Roll-Up Property and all Source properties.
When you use Roll-Up Reporting with Google signals enabled, users are deduplicated across devices and Source Property domains.
To enable Google signals when using Roll-Up Reporting, follow these steps:
- Sign in to Google Analytics.
- Click Admin.
- Under ACCOUNT, select the Account that the Roll-Up Property belongs to.
- Under PROPERTY, select the Roll-Up Property.
- From the Property list, select Data collection.
- Turn on the toggle in the Data collection for Google signals section.
- Navigate to each Source property where you want to enable Google signals and turn the toggle on in the Data collection for Google signals section.
Audiences in Google Analytics are useful for advertising, and conversion setup in GA4 is now available.
To recreate your audiences in GA4, first look at your UA list (at the property level) for those with Google Analytics as the audience type. Those must be recreated in GA4.
In UA, content groupings were created in the interface itself. However, in GA4, there is no interface configuration; all content groups are created through page tagging.
Setting up custom dimensions and metrics is a two-step procedure, similar to UA, that calls for configuration in both the interface and the code.
Your current custom dimensions and metrics tags from UA should still work in GA4, but you will need to set them up in the property interface of GA4.
To set up custom dimensions and metrics in the interface, consult Google's setup manual
Referral exclusions are still available in GA4, but they've been renamed and migrated a few layers down from the top admin navigation levels.
To add referral exclusions,
- Sign in to Google Analytics.
- Navega al menú de administración
- Bajo la propiedad GA4
- Selecciona Flujos de datos y, a continuación, el flujo de datos de tu sitio (tu URL),
- Selecciona más ajustes de etiquetado
En la sección Configuración adicional.
- Por último, haz clic en Configurar tus dominios e introduce tu dominio y cualquier otro dominio (como los de aplicaciones de terceros que se integran con tu sitio web, como ciertas herramientas de automatización de marketing).
Tendrás que volver a conectar los enlaces entre tus productos de Google y tu nueva propiedad de GA4. Es importante tener en cuenta que puedes conectar tus propiedades de Google a varias propiedades de GA, de modo que no tendrás que eliminar los enlaces de tus productos de UA actuales para conectar la GA4.
Los enlaces a los productos ahora están visibles en la parte superior de la navegación del administrador de propiedades. Conecta tu nueva propiedad de GA4 a cada uno de los productos de Google que utilices, como Google Ads.
Una vez que hayas lanzado el seguimiento de los artículos en las nuevas propiedades de GA4, comprueba que el seguimiento es correcto.
El comercio electrónico, las conversiones, el seguimiento de eventos y otras métricas deben evaluarse para garantizar que se rastrean según lo esperado en las nuevas propiedades. De lo contrario, solucione el problema y resuélvalo lo antes posible.
Y menos tiempo obsesionándote con tu presencia local