Compare local competitors
How do I see which competitors are beating me in local search?
SEO → Ranking Analytics → Competitors lists the businesses Synup actually found holding positions in your grid, ranked by how much of it they dominate. You don't have to name them — they come out of the same report that measured you, so the tab fills in as soon as you have one keyword generated.
The leaderboard is evidence, not a guess
Every business here appeared in a real result at a real grid point near you, and your own business is pinned to the top of the list with (You) after its name — which is also how you confirm Synup matched the right record.
Read each row as three separate facts: the top-3 share on the right is how much of your grid that business owns, and beneath the name sits its star rating, its review count, and its average rank.
Now compare the boxed row against your own at the top. This downtown hotel has 1,549 reviews at 4.3 stars and holds the top three at 8% of the grid. Travel Inn near Houston Downtown has 47 reviews and holds 14% at Avg #1.6, against the hotel's #7.2.
That is the most useful thing this tab does. If you assumed you were losing on review volume, this is where that assumption gets tested — and it usually turns out relevance, proximity and profile consistency are doing more of the work.
What the per-competitor panel adds
Select any row — including your own — to see its detail beside the list.
Grid Points is the count of places in your grid where this business showed up at all. Check it against the top-3 % beside it: a business that appears in only a handful of points but wins every one of them is strong in one neighbourhood rather than across your whole market, and that is a different problem to solve.
The share percentages describe how much of your grid each business holds, not shares of one another, so they won't add up to 100%.
Why your Avg Rank looks better here than on the Overview tab
This panel says Avg Rank #7.2. The Avg Rank stat card one tab over says #17.6. Both are correct, and they are counting different things.
Avg Rank on the Competitors tab
- Counts
- Only the grid points where you actually appeared
- Here
- 12 points, giving #7.2
- Answers
- When people do find me, how high am I?
Avg Rank on the Overview tab
- Counts
- Every point Synup measured, counting anything outside the top 20 as 21
- Here
- 49 of 49 measured, giving #17.6
- Answers
- Across my whole area, how visible am I?
The Competitors figure ignores everywhere you were missing, so it will always be the kinder number. Quote the Overview one when you are describing coverage, and this one when you are describing position.
You may not find yourself on this list
Synup identifies you in the scraped results the same way it identifies everyone else, so if your business never reached the top 20 at any grid point there is nothing to match and you get no row at all — no (You) on the leaderboard. That is consistent with Avg Rank #21 on the Overview tab. Both are saying the same thing, and neither is a bug.
Adding a competitor yourself
The box at the top of the tab tracks a business by name. Use it when you know who your real rival is and they haven't surfaced in the grid yet — a nearby business you lose walk-ins to, for instance. Synup then pulls their data across modules, so they appear in comparisons elsewhere too.
Watch out for
- Rank trends need two months. The chart under the leaderboard says so directly: Rank trends appear once at least two monthly reports exist. One report gives you today's standings and no movement.
- Names come from public search results, spelling and duplicates included. Two rows that look like the same business usually are — separate listings for one place.
- The comparison follows one keyword. The leaderboard is built from your most recently tracked keyword so that manually added and auto-discovered competitors are measured the same way. Add a keyword and the standings can change.
Questions people ask
Some rows show 0% top-3 and a dash for rating. Why are they there?
Synup found the name in your local results but did not capture enough about that business to score it — no rating, no reviews, no top-3 positions in your grid. They are real neighbours worth knowing about, but they aren't the ones taking your traffic. The scored rows at the top are where to look.