Social guides
Use the Posts workspace to shape ideas, prepare media, schedule campaigns, and understand how content performs.
Create useful content
Plan the calendar
Measure each post
Browse Social articles
8 guides, organized around the work you need to do.
Create posts
Create a multi-location post
Choose the profiles to publish to, name the post, write once, check each network's preview and options, then publish now, schedule it or save a draft.
Networks and character limits
The nine networks you can publish to, each one's character limit, what you need connected, which post types and buttons Google and Facebook accept, and where to see the limits in the composer.
Attach post images and video
Add pictures and video once, and the composer tells you what each network will get. What each network takes, the 100 MB video limit, covers, and what the warnings mean.
Browse and manage
Find and filter posts
Posts opens on a Calendar. Calendar and Table are two views of the same posts, and the scope picker is the usual reason a post you know exists isn't showing.
Understand post status
The Status chip summarises every destination at once. Read the per-destination icons and messages for the real story, then use Recover failed, Retry or Needs attention without posting twice.
Publish and measure
Read post performance analytics
Post Analytics has two views: one location reports Google and Facebook posts, and a client's All locations view covers social networks too. What each number means, and what a dash versus a zero tells you.
Boost a post with budget
Boosting promotes a Facebook post through your own Meta ad account. Connect and select the ad account first, then set audience, total budget and duration in the composer or after the post is live.