Read Sydekick insight
How do I read the Sydekick insight tab for a location?
Open Marketing → SEO → Sydekick insight for a location. The page explains your ranking data rather than only displaying it. Four collapsed sections analyse different angles, Competitor Gap Analysis, Geographic Weakness Analysis, Anomaly Detection and Rating & Review Insight, and a Keyword Opportunity Finder below them suggests searches you are not tracking. Everything is generated in the background and saved, so opening the page reads what is already there. The one control that spends credits is Add Selected Keywords.
Key facts
| Where it lives | Marketing → SEO, Sydekick insight in the SEO menu |
| What it holds | Four analysis sections and the Keyword Opportunity Finder |
| How it is made | A background analysis of your ranking reports and competitors, saved per location per month |
| Header | Last generated with the time, and Regenerate |
| Reading is free | Opening the page reads the saved result. Generating or regenerating runs an analysis the page does not price |
| Adding keywords | Add Selected Keywords adds the chosen suggestions as tracked keywords and starts their grid reports, which spend credits |
| Companion page | Next steps turns the same data into profile changes; see act on Next steps |
Steps
Open Marketing → SEO, choose a client and a single location, and select Sydekick insight.
Read the header. Last generated tells you how current the analysis is. If you have changed your data and want a fresh one, select Regenerate.
Open Competitor Gap Analysis. Each finding is one sentence with an importance label: HIGH, MEDIUM or LOW. These are Sydekick's own judgement of importance, not a measured score.
Open Geographic Weakness Analysis. Each zone has a name, an explanation, and a line such as Avg rank #13.8 · Dominant: Lakefront Dental Group that names the business doing best there.
Open Anomaly Detection for changes that do not fit the pattern. Each has a description, a severity and a likely cause. When there is nothing unusual it says No anomalies detected this period.
Open Rating & Review Insight for how your rating and review count compare. It can end with a Review target, a number of reviews to aim for.
Move to the Keyword Opportunity Finder. Each suggestion is a chip with a short reason after it. Keywords you already track are filtered out. Select the ones you want. The counter, for example 3 / 25 keywords used, shows how many keywords the location already tracks against the limit of 25, and Add Selected Keywords (2) shows how many you have chosen.
Select Add Selected Keywords only when you are ready to spend credits. It adds each chosen keyword to the location and starts a grid report for it, with a message such as 2 keywords added — ranking generation started. It does not show the credit budget that Add Keyword shows, so add a few at a time. If your credits do not cover the new reports, the add is refused and you see an error message. To see the cost first, use Add Keyword instead; see add keywords.
How the page is generated
The analyses and the keyword ideas are written by a background job, not when you open the page.
- Generating insights. A job is running. It usually takes under a minute and you can leave the page. If it is slower the page says This is taking longer than usual. Check again in a moment. with a Check again button.
- Couldn't generate insights. The last attempt did not finish, with a Retry button. The finder shows its own state next to it, such as Generating... or Keyword ideas could not be generated. Try again.
- No Insights Yet. Nothing has been saved. Generate Insights starts the analysis. The finder says No Suggestions Yet until its first ideas arrive.
- A refresh in progress. If an older analysis exists, a banner says Generating fresh insights. Showing the last ones until they're ready. and the old sections stay in view.
Regenerate and Refresh replace what is there rather than adding to it. The page does not show a credit price for either, so do not assume they are free.
What you'll see when it's done
- Four sections you can open, each with findings that name competitors, zones, changes or review gaps
- A Last generated time that tells you how fresh they are
- Keyword suggestions with a reason each, and a count of how many of the location's 25 keywords are used
- After you add keywords, new keywords in the Overview list while their reports are checked
Watch out for
- The findings are interpretation. Words like "likely" and "suggesting" mark a lead to verify, and the importance labels are Sydekick's judgement, not a score.
- Read each suggestion before you select it. Some are close to what you already track, and some depend on facts only you know about your business.
- Add Selected Keywords spends credits. It starts a grid report for every keyword you select, at the same per-point rate as adding a keyword by hand, without the budget preview.
- The 25 count is a guard in this box. It disables the button when your selection would pass 25 and says Keyword limit reached. Remove existing keywords to add new ones. at the limit.
- The insight needs ranking data. A location with no finished keyword report has little for the analysis to read.
Questions people ask
Is this the same as Next steps?
They come from the same data and answer different questions. Sydekick insight explains what may be happening and why. Next steps gives you impact-labelled profile changes, each with a hand-off to Sydekick. Read this page to understand the situation and the other to act.
A finding mentions missing rating data. Does that mean my reviews are gone?
No. It means the ranking data used for the analysis did not include a rating for your business, which can happen when you do not appear in the stored results. Check the Reviews module for your current review data.
Why is a suggestion I expected not in the list?
Keywords you already track are removed from the finder, and the list is per location per month. Refresh asks for a new set of ideas.