Reviews guides
Work through the review inbox, ask for feedback, respond efficiently, and read the trends behind it.
Reply with confidence
Request more reviews
Understand review trends
Browse Reviews articles
17 guides, organized around the work you need to do.
Analytics
Read Review Analytics
Review Analytics has a lot of panels and only a few decisions. The headline tiles and the agency comparison tell you whether this location needs anything today.
Track review topic trends
Topic Trends compares two different stretches of time on one page, which is why the summary can say a theme declined while the Declining card says nothing changed.
Compare review competitors
The Competitors tab benchmarks your Google reviews against nearby businesses. A perfect rating on a handful of reviews usually loses to a lower rating on hundreds.
Get more reviews
Share a review link or QR
Every location has one permanent review link and a matching QR code. No recipient list, no send — and the responses still land in your Invite reporting.
Create a review campaign
The campaign builder is four steps, and nothing leaves Synup until the last one. Here is what each step asks for and exactly where configuration turns into sending.
Automate review-request follow-ups
Three follow-up stages, a cap of ten per person, email only — and one checkbox decides whether someone who already clicked keeps hearing from you.
Use your own sending domain
Synup already sends your invites from an included, verified domain. Connecting your own is optional, and it needs a DNS change your provider has to make.
Embed a review widget
A review widget is a snippet you paste into your site. Check the live preview first — it shows exactly what visitors will get, including how few reviews you have.
Collect private feedback
Two separate settings decide this. One collects feedback privately and asks nobody for a public review. The other screens who gets asked — and Synup warns it can get your reviews removed.
Review inbox
Find reviews needing attention
Review Inbox covers every location, All Reviews covers one. Narrow either down to the reviews still waiting on a reply using Other Filters.
Manage review sources
Sources reach Synup three different ways. Knowing which lane a source is in explains why one is missing, why Facebook shows nothing, and whether you should hide it or remove it.
Understand Review Health
Review Health scores what you did with your reviews, not just what they said. Your star rating is under half of it — replying is the part most locations leave on the table.
Reply to several reviews
Bulk reply only works on reviews Synup can post to — in practice Google and Facebook. That is why Select all can tick itself and still say 1 selected.
Add an internal note
Internal notes are staff-only and never reach the customer or the client. They hide behind the three-dot menu on a review, which is the only reason they are hard to find.
Reply to a review
Synup can post your reply for you on Google Maps and Facebook. Every other review source hands you off to the site itself — and the button tells you which one you are looking at.