Reviews guides
Work through the review inbox, ask for feedback, respond efficiently, and read the trends behind it.
Reply with confidence
Request more reviews
Understand review trends
Browse Reviews articles
18 guides, organized around the work you need to do.
Analytics
Read Review Analytics
Review Analytics has a lot of panels and only a few decisions. The headline tiles and the comparison with your account average tell you whether this location needs anything today.
Track review topic trends
Topic Trends compares different stretches of time on one page, which is why the summary can say a theme grew while another card says nothing changed.
Compare review competitors
The Competitors tab benchmarks your Google reviews against nearby businesses. Compare volume before rating: a high rating on a handful of reviews usually loses to a slightly lower one on hundreds.
Get more reviews
Share a review link or QR
Every location has one permanent review link and a matching QR code. No recipient list, no send. What it records depends on whether the page asks for a rating first.
Create a review campaign
Choose where feedback goes, select email, SMS, or both, then review the campaign's content, follow-ups, recipients, and delivery timing before launch.
Automate review-request follow-ups
Three follow-up stages, a cap of ten per person, email only — and one checkbox decides whether someone who already clicked keeps hearing from you.
Use your own sending domain
Review-request emails need a verified sending domain for each location. There is no default one: you connect your own with DNS records, or buy one where purchasing is available.
Embed a review widget
A review widget is a snippet you paste into your site. Check the live preview first. It shows exactly what visitors will get, including how few reviews you have.
Collect private feedback
Two separate settings decide this. One collects feedback privately and asks nobody for a public review. The other screens who gets asked — and Synup warns it can get your reviews removed.
Review inbox
Find reviews needing attention
Review Inbox covers a client's locations, All Reviews covers one. Use Other Filters → Status to find replies that are unanswered, failed, or waiting on your client.
Manage review sources
Reviews reach Synup in different ways. Knowing which way a source arrives explains why one is missing, why Facebook shows nothing, and whether to hide it, remove it or reconnect an account.
Understand Review Health
Review Health scores what you did with your reviews, not just what they said. Your star rating is under half of it — replying is the part most locations leave on the table.
Reply to several reviews
Bulk Respond and Generate AI responses save a draft reply on each review you tick. Nothing is published until you send each draft from its own card.
Add an internal note
Internal notes are staff-only and never reach the customer or the client. Add one from the three-dot menu on a review, and your team sees it under the review as Staff notes.
Reply to a review
Synup can post your reply for you on Google Maps and Facebook. Every other review source hands you off to the site itself, and the badge on the reply tells you whether it is a draft, pending, posted or failed.
Insights and reporting
Compare location review performance
Reviews Overview lists every location for a client with its rating, response rate, backlog and health. Filter to the locations that need you and open the outliers.
Export review and campaign data
Three CSV downloads are available from the Reviews screens: the all-locations Reputation table, review-request responses and delivery errors. The app does not produce a PDF review report.