SEO guides
Read ranking grids, follow keyword movement, compare competitors, and turn local search data into a clear next step.
Read the ranking grid
Follow keyword movement
Compare locations
Browse SEO articles
8 guides, organized around the work you need to do.
Rank grids
Read Ranking Analytics
Open SEO for a location, read the four headline cards, the keyword list and the rank trend, then use the other four sections to decide what to fix.
Read the rank grid
What one grid point means, how its colour and shape show your rank, and how the keyword list, month chips and point panel change what you see.
Track rank changes
Compare months three ways: the keyword table's movement column, the month chips with What's changed since, and the Per-Keyword Rank Trend.
Add rank-tracking keywords
Enter keywords, set the distance between grid points, read the credit budget before you spend it, and generate the first report.
Compare local competitors
Read the Competitors leaderboard Synup builds from your own grid across all your keywords, and use the detail panel to see where each business beats you.
Compare location rankings
Choose a client and All locations for portfolio KPIs, six charts, a location leaderboard and a Sydekick summary that tells you what basis it was written from.
Recommendations
Act on Next steps
Read a Next steps card from its impact tag to its steps, hand it to Sydekick or do it yourself, and know what the generating and failed states mean.
Read Sydekick insight
Four analyses of your ranking data plus keyword suggestions, how they are generated in the background, and the one button that adds keywords and spends credits.