Act on Next Recommendations
How do I review and act on Next Recommendations?
SEO → Ranking Analytics → Recommendations turns your ranking data into a ranked list of profile changes, each one explained and each one ready to hand to Sydekick. It fills in on its own the first time you open it — there is nothing to generate and no extra cost.
Read one card before you read the list
Every card has the same four parts, and knowing which is which saves a lot of time. The example below is from a downtown Houston hotel.
① the chips give you impact — HIGH, MEDIUM or LOW — and the part of your profile it affects. ② the recommendation itself. ③ the reasoning, which names the specific competitors and the actual numbers this conclusion came from. ④ To-do in Synup, the checklist if you want to do it by hand.
Underneath those four sits an orange line, and that is the one thing worth being precise about.
The orange line hands the work over — it doesn't take you there
It reads like a route through the product — the one above even uses the > separators of a menu path — but it is not a link and it will not navigate you anywhere. It is the suggested action written out, and clicking it sends the whole recommendation to Sydekick with your current client and location attached. You'll see Sent to Sydekick — watch the panel and the reply arrives in the Sydekick panel.
So read that line as what needs doing, not as where to click. It comes from the same analysis that wrote the card, so it sometimes names areas Synup doesn't have — following one by hand will leave you hunting for a screen that isn't there. Where a recommendation has no suggested action text, the line reads Fix this with Sydekick instead, which is the same control.
Work top down. The list is already ordered by impact, so the HIGH cards are where the ranking movement is.
Watch out for
- The reasoning is analysis, not a measurement. Cards explain why a change should help by drawing conclusions from your grid and your competitors. Treat a claim like "these categories will capture broader local search intent" as a well-informed hypothesis worth acting on, not as something Synup measured.
- Check a recommendation against your own profile before acting. A card may suggest adding a category or attribute that doesn't apply to your business. The to-do lists are deliberately worded as things to check.
- Regenerate replaces the list. The header shows when the current set was generated. Pressing Regenerate produces a fresh analysis from current data; it does not add to what is there.
Questions people ask
Do I need to generate these, or do they cost anything?
Neither. The tab computes the recommendations the first time you open it and caches them, at no credit cost. It only needs one keyword with a generated grid report behind it.
The tab says "No Next Steps Yet". What's missing?
Ranking data. Recommendations are derived from your grid and the competitors in it, so add a keyword and generate its report first, then come back.