Listings guides
Find practical guidance for optimizing profiles, publishing changes, managing connections, and understanding listing health.
Improve profile quality
Publish accurate information
Monitor connection health
Browse Listings articles
14 guides, organized around the work you need to do.
Optimization
Read the Listings Overview
The Listings Overview shows how many of a location's eligible directories are live, what needs a fix, and where to go next. Learn what each number counts and what live really means.
Read Profile Analytics
Read publisher-reported views and actions, understand why the date range stops days before today, and compare locations without treating a blank as a zero.
Understand Profile completeness
The four rings on the Locations list show how many of the profile fields each publisher accepts you have filled in. Learn why Google, Facebook, Apple and Bing score differently and how to raise them.
Manage location profile content
Find where each kind of profile content is edited, which publishers actually accept it, and what happens when a description is too long.
Data hygiene
Resolve duplicate listings
Compare each AI-matched duplicate candidate against your own listing, then flag it for removal and track the request to Deleted or Failed, for one location or all of a client's.
Update name, address, and phone
Edit the Master identity once and it syndicates to every publisher. Learn what the core-info warning means, what Save and Save & Publish each do, and where to check that it arrived.
Publishing
When changes go live
A save is not a live listing. Learn the four steps from Save to live, what Save & Publish and Resubmit actually do, and where to see what is still waiting.
Schedule holiday and seasonal hours
Add a closure or shorter day for a single date, check the date the quick-add chip filled in, and understand what happens after the date passes.
Preview publisher-specific profile values
Switch between the Master and publisher tabs to see the values each publisher will receive, spot overrides, and reset them. It shows values, not a picture of the live listing.
Add UTM tracking rules
Set one UTM rule per location, or for many at once, and see which links it tags. Today the tags are added to the links Synup sends to Google.
Connections
Work the directory table
The Published tab lists a location's directories with a status for each. Learn what each of the nine chips means, how to read a row's reason, and which rows offer a button.
Understand your Connection score
Connection score counts only Google and Facebook, and only when each is healthy and has been collected. Learn what moves it, what it leaves out, and why Requires action can be higher.
Match unpaired listings to locations
After you connect a Google or Facebook login, Synup suggests which profile belongs to which location. Review the suggestions, confirm the right ones, and know what to do when none appear.
Monitor connection health
Synup tells you when a Google or Facebook connection stops working, and Settings shows every account's health. Learn the notification, the status filters and what each status asks you to do.