Add UTM tracking rules
How do I add UTM rules to published website links?
UTM rules live on the UTM tab of a location. Switch on UTM link tagging, set UTM_MEDIUM, and choose whether to tag your website link, your action links, or both. You never set the source: Synup fills utm_source itself. PREVIEW shows what the tagged link looks like before you save. Know the limit before you rely on it: at present Synup adds these tags to the website and action links it sends to Google. It does not rewrite the links it sends to Facebook, Apple or Bing.
Key facts
| Where it lives | Clients → All locations → a location → the UTM tab, after the publisher tabs |
| Summary line | Link tagging · Auto-tag outbound links with UTM parameters per publisher when publishing. |
| Starts as | Off, with the fields below it disabled |
| You set | UTM_MEDIUM (it offers listings), and optionally UTM_CAMPAIGN (OPTIONAL) |
| Synup sets | utm_source, filled with the publisher name, for example google |
| What gets tagged | Tag website URL and Tag action links (book, order, reserve), both on by default |
| Where it takes effect | The links Synup sends to Google when the location is published. Other publishers are not changed |
| Existing parameters | A parameter the link already has is never overwritten, and a link that can't be read as a web address is left alone |
| Many locations | Locations → Manage → Bulk edit → UTM tagging |
Steps
Open Clients → All locations, choose a location, and open its UTM tab. The summary reads Link tagging · Auto-tag outbound links with UTM parameters per publisher when publishing.
Turn on UTM link tagging. It arrives Off, and the fields beneath it stay disabled until you switch it on.
Select About link tracking under the title for a short reminder that
utm_sourceis set to the publisher automatically.Fill in UTM_MEDIUM. The helper suggests e.g. listings, organic, referral and the field offers listings, which is the sensible choice unless your analytics already uses a different convention.
Optionally fill in UTM_CAMPAIGN (OPTIONAL). The helper notes Leave blank to omit utm_campaign. Use it for something time-bounded; the placeholder suggests spring_promo.
Choose what gets tagged: Tag website URL for your main link, Tag action links (book, order, reserve) for booking and ordering buttons, or both. Both start on.
Check PREVIEW. It lists the publishers the location is connected to, each with the location's website and the parameters added, with
utm_source,utm_mediumand, if you filled it in,utm_campaignadded after a question mark. If the location is not connected to any publisher, it lists Google, Facebook, Apple and Bing with a sample link instead. Use it to check the shape of the link.Click Save UTM settings.
What you'll see when it's done
- UTM link tagging reads On, and the fields beneath it are editable
- PREVIEW shows a tagged link per publisher, with the source differing between them
- The rule sits on the UTM tab beside the location's publisher tabs, where you can find it again
- The website field on each publisher tab shows the tagged address that would be published there, while the saved website stays untagged
Setting it for many locations
A chain doesn't need to open every location. On Locations → Manage, tick the locations, choose Bulk edit and switch on UTM tagging. It applies to the shared Master record. Its fields are Enable UTM tagging, Medium, Campaign (optional), Apply to website URL and Apply to action links. Note that Enable UTM tagging starts off in this form, so switching on the field without enabling tagging saves the rule with tagging off.
Watch out for
utm_source is handled for you, and duplicating it as the medium collapses the distinction that makes this worth setting up.utm_medium is a value your analytics has to recognise. If your reporting already groups traffic by an existing medium convention, match it here rather than introducing a word only this screen uses.Questions people ask
Do I need to set utm_source myself?
No, and there is no field for it. Synup sets utm_source to the publisher name when it builds the link, which is the point of configuring a rule here rather than hand-writing URLs. The helper says it directly: utm_source is set to the publisher automatically. For links sent to Google, that is utm_source=google.
Is UTM_CAMPAIGN required?
No. The field is labelled UTM_CAMPAIGN (OPTIONAL) and the helper confirms Leave blank to omit utm_campaign. Leave it empty for an always-on listings rule, and fill it only when you want to isolate a specific push.
What is the difference between the website URL and action links?
Tag website URL applies to the main website link on the listing. Tag action links (book, order, reserve) applies to the booking, ordering and reservation buttons. They are separate toggles because the two kinds of click usually mean different things to your reporting.
Will my existing campaign tags be overwritten?
No. If a link already carries a parameter such as utm_campaign, Synup keeps yours and only adds the ones that are missing.
Why is the tab missing for a client's own login?
The UTM tab belongs to the agency's location editor. It is not part of the simpler view a client sees.
Next
The UTM tab sits alongside the publisher tabs on the same location, so it is worth knowing how publishing changes reaches each site before you rely on the tagging. Once tagged links have been live for a while, the Listings Analytics tab and Profile Analytics guidance show publisher-reported engagement to set against what your own analytics records.