Read Profile Analytics
How do I read Profile Analytics for one location or all locations?
Profile Analytics shows what each publisher reported about your listing: views, calls, direction requests and the rest. A blank means nobody reported anything, not that nobody visited. Open it from Listings → Analytics for one location, or for all of a client's locations.
Key facts
| Where it lives | Listings → Analytics tab, next to Overview, Published and Duplicates. The page heading and the PDF still call it Profile Analytics |
| One location or many | Choose a location in the scope bar for that location. Choose a client with All locations for the portfolio view |
| Who reports | Google (shown as Google Maps), Facebook and Bing. Apple is not shown because Apple Business Connect has no analytics feed |
| Date range | Opens on the last 30 days up to the last day that has data, which is usually a few days behind today |
| Freshness | The clock button beside the page title opens Data freshness, with Refresh for Google and Facebook |
| Export | PDF and CSV for one location. In All locations, CSV only; PDF says PDF export is coming soon. |
Why this matters
Analytics are numbers other companies measured and sent to Synup late. Reading them well comes down to three habits: look at how far the date range reaches before you read a total, check which publishers are actually reporting, and never read a blank as a zero.
Steps
Open Listings, pick the location in the scope bar (or a client with All locations), and select the Analytics tab.
Look at the strip along the top before any number. It says who is reporting: Google Maps and Facebook show Connected or a Connect button, and Bing shows Auto via Synup.
Check the date range. Select it to pick Last 7 days, Last 30 days, Last 12 weeks, Last 6 months or Last 12 months, or choose days on the calendar. Days after the last one with data are greyed out.
Choose a comparison (No comparison, Previous period, Previous month, Previous quarter or Previous 6 months), then Day, Week or Month. Use the two chart buttons to switch between bars and a line.
Use Publishers to include or leave out Google, Facebook and Bing. Every cards-and-charts total on the page follows this filter.
Read the cards from Profile Views down, then use Export for PDF or CSV if you need a copy.
Start by looking at the date range, not the numbers
The range opens on the last 30 days of data Synup actually holds, which is usually a few days behind today. The date picker says why: Publishers finalize analytics with a delay — data is available through … It greys out the days after that, because there is nothing there yet.
The presets also set a sensible grouping, and a long range cannot be shown by day: Day, Week and Month are each limited to about 30 columns, and a grouping that doesn't fit is marked Not available for this date range. Day on a long range is mostly noise anyway; week usually reads better.
The strip tells you who is reporting before you read a single number. Bing says Not connected and Auto via Synup: Bing needs nothing from you, and its analytics start once the location is live on Bing Places. Apple isn't on this screen at all, because Apple Business Connect has no analytics feed. If Google or Facebook shows Connect, that publisher is not linked to this location yet.
Can I make the numbers newer?
Only partly. The clock button beside the page title opens Data freshness.
It shows when the data was last checked, and Refresh asks Google and Facebook again for the last few days. After a refresh you have to wait 15 minutes before you can use it again; the button then says Available again with the time. It is switched off with Complete setup to refresh this data. if the location has no Google or Facebook connection, and a location that is live on Bing can finish with Refresh completed with partial coverage, because Bing can't be refreshed this way. Refresh pulls in what the publishers have already finalized. It cannot make a publisher report a day it hasn't finished counting, so the range will still end a few days before today.
What the cards mean
Profile Views sits at the top: how many people saw the listing. Everything below is what they did next: All Actions, Website Visits, Phone Calls, Direction Requests, Button Clicks, Followers and Post Engagement.
A card only appears when a selected publisher has data for it, so the set changes as you change the Publishers filter, and the small icons on each card show whose numbers it adds up. A card that appears but reads No activity recorded in this range means the publisher is reporting and the answer is genuinely zero.
If Google is in the filter you also get Where you're discovered (Google), which splits views across Maps, Search, Desktop and Mobile, and Top search keywords (Google). Google reports keywords monthly rather than daily, so when the months on show fall outside your range the screen says so rather than quietly mixing periods.
Comparing locations
Choose a client and All locations in the scope bar and the same tab becomes a portfolio view. A line under the strip reads for example 3 of 4 locations reporting data.
Under the same cards come Contribution by channel, which shows what share of profile views each publisher produced, and a Followers card that says how many locations reported followers.
The Location leaderboard is ranked by profile views, biggest first, and you can search it by location name. Δ vs prior is the column to read: a location can sit near the top and still be falling. Needs attention filters to exactly that, the locations whose change against the previous period is negative.
One caveat worth knowing before you sort: the page says Sort and filters: this page's locations only. The ranking itself is done for the whole portfolio, but re-sorting only reorders what is currently loaded. A dash in Δ vs prior means there is no prior period to compare against yet, not a change of zero.
Watch out for
Questions people ask
One of my publishers shows nothing. Is the connection broken?
Check the strip at the top first. Connected and empty means the publisher reported nothing for that range. Connect on Google or Facebook is a real gap: take it to listing connection coverage. Not connected on Bing is normal.
Why don't the action cards add up to All Actions?
All Actions is worked out by Synup from the publisher's separate counts. For Google it adds calls, direction requests, website visits, button clicks and messaging conversations, so the cards add up to All Actions except for the messaging conversations. For Facebook it is post engagement plus new followers. Bing reports profile views only, so it adds nothing to the action cards.
Why do I still see a few days of gap after pressing Refresh?
Because Refresh only collects what Google and Facebook have already finished counting. The range always stops at the latest day with data.
Why can't I find Analytics for a website?
Listings, and so this tab, apply to locations. A website shows a note that listings don't apply to it; Reviews, SEO, AEO and Posts track websites instead.
Next
If a publisher reads Connect, start with listing connection coverage, since analytics can only report on a listing that is actually connected. To make the clicks that leave your listing attributable in your own analytics, set up UTM tracking rules.