Read post performance analytics

Why this matters

Networks report different figures, and some report nothing for some of them. A missing number is not a low number, so do not call a post a flop when the network never told Synup how it did.

One location

The subtitle reads Google & Facebook posts and the Network filter offers only those two. The cards are:

• Posts published: posts that reached Google or Facebook in the window. Drafts and scheduled posts are not counted.
• Views: how many times those posts were seen.
• Clicks (CTA): presses of the call-to-action button. A post with no button always reports zero clicks.

Below them is a tile for each network, and Top posts by views, which ranks each destination of each post with its Published date, Views and Clicks. Views shows a dash for networks that do not report views. Google does not report post views, so its rows show a dash and its tile can read 0.

A client's All locations

Choose the client's All locations and Analytics becomes a wider report. The Channel switch chooses what it covers:

• Brand is the client's own social accounts, such as Instagram, X, LinkedIn, Pinterest, Bluesky, Mastodon, YouTube and the brand-level Facebook Page. It is the default.
• Local is the Google and Facebook profiles at the client's locations, which you can narrow with a location tag.

The cards show Recorded engagements, Recorded views, Submitted posts, Reactions, Shares and Comments. Submitted posts counts posts by the date they were submitted to the network, which is not a verified publication date. Under each figure is a note saying whether it is Partial and whether the previous period can be compared with it.

Daily activity charts one metric over time, and you pick the metric from the Metric menu: engagements, views, followers (Brand only), reactions, shares, comments, link clicks or posts. Engagement by network splits it by network.

Series and Compare against let you look at one Content Series, or compare two. They apply to every post figure on the page, but follower counts cannot be attributed to a series. They need the Series feature on your account.

Not every network reports every figure

Networks report different things, and the report is honest about it.

• Daily charts are only built from networks that Synup collects day-by-day data for, which today is Facebook and LinkedIn. For other networks the chart says Daily analytics unavailable for and names them, but those networks still count in the lifetime table below.
• Data coverage opens a list of how many days were measured for each metric and network, for example 27/30 days for LinkedIn. Totals add up only the days that were measured.
• Daily numbers only include completed days. They are counted in UTC days, so today is left out until it finishes.
• A dash or Unknown means not reported. 0 means a measured zero. Bluesky and Mastodon, for example, do not report views, so their views read Unknown rather than zero.

Post lifetime performance

Under the charts, Post lifetime performance lists each post on each network with its lifetime figures. Use the search box to find a post or network, Columns to show or hide columns such as link clicks, reach and saves, and Export CSV to download the table. The columns you choose are remembered in your browser. Details on a row opens that post's figures. In the CSV, an empty cell means unknown, not zero.

Two more sections can appear lower down. Followers shows follower counts for the Brand channel and says No profile data yet until the first daily sync. Paid / Boost shows spend, reach and clicks for posts you boosted.

Next

If a post you expected isn't counted, check its status, because it may not have published. To promote a Facebook post that is performing, see boosting a post.