Match unpaired listings to locations
How do I match unpaired publisher listings to my Synup locations?
This isn't a "connect all my locations to Google" button, and looking for one is why people get stuck. Your Google or Facebook account already knows about its listings and Synup already knows about your locations — nobody has told either which is which. What this workflow does is pair an unmatched publisher listing with the right Synup location, one decision per listing, in one pass rather than one location at a time.
You start from the account, not from the locations: Settings → Connections → Connected Accounts, then the account's own actions menu.
Work from the account outward
One connected account can hold listings belonging to dozens of your locations, which is why the entry point is a row in Connected Accounts rather than anything on a location page.
Re-pair locations opens the pairing screen for that account — Connect Google Business Profiles or Connect Facebook Pages, depending on the publisher. Every listing the account holds is listed with a location picker beside it, there's a search box for finding one by name, and Confirm all applies the pairings you've set in one go.
Request matches is the step before that. It asks Synup to go and look for listings on the account that could be paired, which is what you want when the pairing screen is empty or the account has just been connected.
Nothing can be paired from an account Synup can't read, so check the account's Status reads Connected before you start.
Confirm what Synup proposes
Synup also proposes pairings on its own. Those land on the Location Connections tab as Suggested Match, and they are not connections yet.
Confirm accepts the pairing. Assign Another opens the list of other available listings on that account so you can pick the right one. A suggestion nobody touches simply sits there, which is the most common reason a location that "should be connected" isn't.
Work down the list and the connection lands the same way as a manual one: the location's Listings → Premium Listings stops reading Not connected for that publisher, and the row appears on Location Connections with a real status.
Check the name, not just the match
Pairing the wrong listing is worse than leaving it unpaired, because it points a location's data at another business's profile — and two branches of the same business are exactly the case this screen surfaces. The listing name under each row is there so you can tell them apart; on anything ambiguous, open the listing before you confirm it.
Watch out for
Questions people ask
Do I need to do this for Apple and Bing?
No. Bing needs no connection at all — Synup submits on your behalf. Apple is submitted for you too, once the location already has a healthy Google or Apple connection. Only Google and Facebook need an account of yours linked. See when changes go live for how each publisher receives updates.
What is the difference between Re-pair locations and Request matches?
Request matches goes looking for listings on the account that could be paired. Re-pair locations opens the screen where you actually pair them. If the pairing screen has nothing in it, run Request matches first.
Next
To confirm the result on a single location, open its directory listings. To keep the connections you've just made from drifting, see monitoring connection health.