Match unpaired listings to locations
How do I match unpaired publisher listings to my Synup locations?
Connect your Google or Facebook login first, then open Settings → Connections → Suggestions. Synup compares each profile in the account with your locations and lists its best guess for each location that is not yet connected, with a percentage match. Check that the business name, address and phone describe the same place, then select Confirm. A suggestion is only a proposal until you confirm it.
Key facts
| Where it lives | Settings → Connections → Suggestions. The Connected Accounts and Location Connections tabs are beside it |
| Covers | Google Business Profiles and Facebook Pages. Apple and the other directories are not matched this way |
| One suggestion per location | If several profiles could match a location, only the best-scoring one is listed |
| Percentage | Green at 80% and above, another colour below. A suggestion with no score reads Unscored match |
| Not offered | Locations that already have a connection for that publisher, and accounts that are not healthy |
| Refresh | Request new matches on this tab, or Request matches on one account |
| Who | Agency users. Connections are held by the agency; a member limited to some clients sees only those clients' locations |
Why this matters
A login that manages many branches holds many profiles, and none of them is tied to a Synup location until someone says which is which. Until a location is paired, Synup cannot publish to its Google or Facebook profile, and its Published row reads Not connected. A wrong pairing is worse than none, because updates go to the wrong business.
Steps
Connect the login. In Settings → Connections, select Connect account and sign in to Google or Facebook as the person who manages the profiles. Synup then loads the account's profiles, and the account appears under Connected Accounts.
Wait for the account to finish loading. While it is still fetching, its listings are not ready to match.
Open Suggestions. Each row shows the location (with its address), the publisher, the suggested listing (with its address and a percentage), the connected account, the client and a Confirm button. Use the search box or Filters to narrow by platform.
Compare the location with the suggested listing. Check that:
- the business names describe the same business,
- the street and city are the same address,
- the branch or neighbourhood is right when several locations have similar names.
Select Confirm on each correct row. Synup tells you the match is confirmed and the location is now connected. A dialog about syncing the profile's data may follow; read it before continuing.
Do not confirm a row you are unsure of. Leave it, or fix the location's address or name and request new matches.
After confirming, open the location's Listings → Published tab. The Google or Facebook row can read In progress until Synup has collected the profile, and then Synced. See Connection score.
Ask Synup to look again
If a profile you expect is missing or its score looks stale, ask for a fresh scoring. There are two ways, and both re-score profiles Synup has already loaded. Neither loads new profiles from the publisher.
- Request new matches at the top of the Suggestions tab re-scores every account that has a visible suggestion.
- Request matches on one account: open Connected Accounts, find the Google or Facebook login, open its row menu (the three dots) and choose Request matches, then Find matches in the Find profile matches confirmation.
A request can be repeated at most about once a day for one account; asking again too soon is refused with a message that matches were requested recently. If the account has no loaded profiles, Synup says there is nothing to score. In that case the account's profiles first have to be fetched again; an account that is still loading shows Retry fetch in its row menu.
How a match is scored
Synup scores a profile against a location by comparing the name, the address and the phone number, giving most weight to the phone number and the address. A score of 80% or more is shown in green. So a profile that differs in phone number or street spelling can score lower and still be the right one; treat a score under 80% as a prompt to look closely, not as a rejection.
What you'll see when it's done
- The suggestion gone from the Suggestions list
- The location's Google or Facebook row on Published moving from Not connected to In progress and then Synced
- The location's profile name and address visible under its connection
Watch out for
- One suggestion per location. If the right profile is not the one listed, the best-scoring one is hiding it. Fix the location's details and request new matches, or assign the profile you want from the location's Published tab.
- A location with a connection never appears here. Disconnect it first if you need to pair a different profile.
- An unhealthy account offers no suggestions. If an account needs reconnecting, fix it first; see monitoring connection health.
- Apple is separate. Apple Business Connect is matched through its own sign-in and picker, not this tab.
- Check a confirmation straight away. If you confirm the wrong profile, assign the correct listing to the location instead of leaving it.
Questions people ask
Why is there no suggestion for my new location?
Common reasons: the account is still loading its profiles, no profile in the account resembles the location's name and address, the location already has a Google or Facebook connection, or the account is not healthy. Check the account's status on Connected Accounts, correct the location's details, then Request new matches.
Does Request matches fetch new profiles from Google or Facebook?
No. It re-scores profiles Synup has already loaded for that account. To load them again, use Retry fetch from the account's row menu while it is syncing, or reconnect the account.
Does Confirm publish anything?
No. It pairs the profile with the location. Updates are sent when you save or publish, as described in when your changes go live.
Can I match a profile myself instead of using a suggestion?
Yes. A location's Published row for Google or Facebook has Assign a listing in its row menu, which lists the profiles Synup has loaded for connected accounts. See the directory table.
Next
To confirm the result for one location, open its directory table. To keep connections from drifting, see monitoring connection health.


