Resolve duplicate listings
How do I find, review, and suppress duplicate listings?
Open a location, then Listings → Duplicates. Synup looks for duplicate candidates on a schedule and groups them by the directory they were found on, so there is no scan to run. Compare each candidate against Your listing, then choose Not a duplicate or Flag for removal. Flagging submits a removal request to that directory and moves the row to Flagged. It does not delete your own listing. To work through every location of a client at once, choose the client with All locations and open the same tab.
Key facts
| Where it lives | A location → Listings → Duplicates; for a whole client, All locations → Listings → Duplicates |
| Needs first | Nothing. There is no scan to start |
| How often | Detection runs daily on a limited batch of listings, so a new duplicate can take a while to appear. Removal requests are processed about hourly |
| Where it looks | Only the directories Synup can search for duplicates, mostly smaller business directories. Google, Facebook, Apple and Bing are not scanned here |
| Lifecycle | Potential → Flagged → Deleted or Failed |
| Grouping | By publisher, each with its own N potential count and View original link |
| Compared fields | Business name, Address and Phone, each tagged Different or Duplicate |
| Confidence | Match score with a High, Medium or Low band, labelled AI-matched · scores show model confidence |
| Acting in bulk | Tick the rows, choose Mark as duplicate or Mark as not a duplicate, then Submit |
Steps
Open the location, then the Duplicates tab. The Your listing card at the top is the record every candidate is compared against, so check it is right before you judge anything below it.
Read the four chips. Potential is your worklist; Flagged is what you have already submitted; Deleted and Failed are outcomes that come back later. Each chip shows its count.
Work through the publisher groups. Each candidate tags Business name, Address and Phone as Different or Duplicate, and shows a Match score with its band.
Open View duplicate listing and look at the real record before deciding. A shared phone number with a different name is often a former tenant or a practitioner listed at your address, not your business twice. View original opens your own listing on that directory when Synup has its link.
Choose on the card. Flag for removal if it is the same business, Not a duplicate if it only resembles it.
To handle several at once, tick the box on each row. A bar appears with 1 selected, a menu with Mark as duplicate or Mark as not a duplicate, and Submit. Submit stays disabled until at least one row is selected. Mark as duplicate is the same as Flag for removal on each row, so it sends removal requests.
Come back to the chips later. Flagged means the request is with the directory; the row moves to Deleted when the directory removes the listing, or Failed if it declines or the request could not be completed.
What you'll see when it's done
- The row leaves Potential and Flagged rises
- A candidate cleared with Not a duplicate drops off the list
- Deleted rises once a directory acts on a request
- Failed rises where a request could not be completed. A failed row shows a Suppression failed badge and a Retry removal button
Duplicates across all locations
For a client with several locations, choose the client with All locations, then Listings → Duplicates. The page opens on three summaries: Potential duplicates with the number of locations they sit across, By confidence split into High, Med and Low, and Top offending publishers. Under the same four chips, a search box finds a location, business name or phone, and Site, Confidence and Sort by (Confidence, Detected or Last synced) narrow the table. Each row shows the location, the publisher, links to the duplicate and the original, the duplicate's name, address and phone, the match, when it was detected and last synced, and its status.
Tick rows and a bar offers Mark not a duplicate and Flag for removal. A Select all offer appears when more rows match your view than fit on the page. Because a bulk flag cannot be taken back, Flag for removal asks you to confirm first.
Watch out for
Questions people ask
Why is there no button to scan for duplicates?
Because detection is not something you start. Synup checks a batch of your listings each day against directory data and surfaces candidates as it finds them, so an empty list means none were found yet, not that a scan is due.
Why are the same-looking listings grouped under different publishers?
Because a duplicate exists on a specific directory. The same business can be duplicated on several directories independently, and each one has to be resolved with that directory, which is why the queue is grouped that way and each group has its own View original link.
A candidate has our phone number but a different name. Is that a duplicate?
Often not. Practitioners listed at a practice address, or a previous tenant, will share the phone or address while being a separate record. Open the listing and decide on what it actually describes rather than on the shared field.
What happens to my own listing when I flag a duplicate?
Nothing. Neither record is edited and your Master information is untouched. The only change is that a removal request is submitted for the other listing.
A flagged row moved to Failed straight away. Why?
The directory may not accept removal requests from Synup, or may not recognise the listing, for example because it is already claimed. Retry removal sends the request again, but it will fail again if the cause has not changed.
Why don't I see duplicates on one directory I expected?
Two reasons. Synup only searches some directories, and a client's publisher set can hide a directory, in which case it shows no candidate rows.
Next
Duplicates are frequently downstream of something else. If one location keeps producing them, confirm its name, address and phone record is correct, and check that its publisher connections are healthy on connection coverage. A stale or unconnected listing is a reliable way to generate a second one.