Update name, address, and phone
How do I update my business name, address, and phone everywhere?
Name, address and phone live in one place: the location's Master identity card, edited through Edit. The drawer says what saving does: Saves to Master — syndicates to all publishers. Correct it once and it is corrected everywhere, unless a publisher tab deliberately overrides that field. When you change the name, address, phone, primary category or website, Synup first asks Update core business info?, because for a connected publisher the change goes to the live listing.
ASK SYDEKICK
Show me the Master name, address, and phone for this selected location.
Set the scope to the client and location you mean, then ask. Sydekick reads back the Master name, address and phone. Asking it to change them is a write and may need your approval.
Key facts
| Where it lives | A location → Master tab → Master identity → Edit |
| Drawer | Edit details — Master, with Master syndicates everywhere. Switch on the left. |
| Identity fields | Business name, the categories for each publisher, Phone number (with a country code), Website, Additional phone numbers, Internal tags |
| Address fields | Street address, Street address 2, City, State / region, Postal code, Country |
| Saving | Save to Master, beside Saves to Master — syndicates to all publishers |
| Core-info warning | Update core business info? with Cancel and Save anyway, when you change name, address, phone, primary category or website |
| Sending now | Save & Publish in the page footer. Needs Google connected, and asks you to confirm |
| Country | Set when the location is created and cannot be changed |
Why this matters
Search engines and directories match your business by comparing the details they find in different places. When the same location appears with two phone numbers or two versions of its street address, every copy is a weaker signal than one consistent record.
Or do it yourself
Open the location and stay on the Master tab. The caption reads Master data syndicates everywhere. Open a publisher tab only to override a field for that site.
Select Edit. The drawer opens as Edit details — Master.
Set Business name to the name on the premises. A name padded with a city or a keyword stops agreeing with what directories find elsewhere.
Complete the phone, website and address. Choose the phone's country code in the selector beside the number. Put extra numbers under Additional phone numbers with Add number, one per row, rather than crowding two into Phone number; a number that does not look valid is flagged. Check Country first, because it is locked once the location exists.
Select Save to Master. If you changed the name, address, phone, primary category or website, Synup asks Update core business info? and explains that for locations connected to a publisher this pushes to the live listing and may trigger Google re-verification. Select Save anyway to go ahead, or Cancel to stop.
After you save, the change is stored and goes out to the directories after a 15-minute quiet period, as one update. To send it sooner to a Google-connected location, use Save & Publish in the page footer, then confirm Publish changes to Google?. See when your changes go live for the full sequence and the footer.
If one site genuinely needs a different value, leave Master alone and open that publisher's tab. Its drawer offers Save for Google (or the publisher's name) alongside Save to Master, and says Override applies to Google only or Applies to all publishers. See previewing publisher-specific values.
Check that it arrived
Saving is not the same as live. Three places show where the change has got to:
- Clients → All locations → Manage: the Unpublished changes chip lists the saves still waiting to go out.
- Listings → Overview → Change history: who changed the name, address or phone, and whether it reached each directory, was still publishing, or was only saved.
- Listings → Published: each directory's status, from In progress to Synced. The directory table explains them.
If a directory rejects a value, the View issues drawer on the Overview lists the fix with a button that opens the right editor. Identity fixes include the business name, the address, the phone number and the website, and a business name that includes the address is flagged for removal. See the Listings Overview.
Many locations at once
To change the same detail on several locations, select them on the Manage table and use the bulk edit that appears. The same core-info warning applies, with a count of the locations. If your agency has content rules for listing text, a batch that fails them is held as a whole.
What you'll see when it's done
- The Master identity card shows the corrected values
- Every publisher tab reflects them, except any field deliberately overridden
- Unpublished changes reads Up to date once the update has gone out, and Change history shows the edit as Published
- The directory rows on Published move to Synced as each directory accepts and publishes
Watch out for
- Country is final. A location created under the wrong country has to be recreated, so check it while you are in this drawer.
- Saved is not live. Directories apply updates on their own schedule. Neither Save nor Save & Publish guarantees a directory has finished.
- An override keeps winning. If you corrected Master and one site still shows the old value, that site almost certainly has an override on its tab. Reset it there. Master never overwrites an override.
- No mismatch report. Synup does not compare your details with external directories and list differences. What you do see is each directory's status, rejected values in the View issues drawer, and possible duplicates on the Duplicates tab.
Questions people ask
Why does Synup call it Master identity rather than NAP?
Because the record holds more than name, address and phone: the publisher categories, website and internal tags sit there too. The principle is the one NAP consistency describes, a single authoritative record that syndicates rather than values maintained per directory.
What is the difference between Save and Save & Publish?
Save to Master stores the change and lets it go out with the normal update, 15 minutes after your last save. Save & Publish sends it straight away to a Google-connected location after you confirm. Use it when the correction is urgent, such as a wrong phone number.
Why did I get a warning when I saved?
You changed a core field. The warning tells you the change goes to the live listing for connected locations and may trigger Google re-verification, so you can stop if it was a mistake.
I updated Master and one publisher still shows the old phone number. Why?
Check that publisher's tab for an override on that field. If there is none, the directory may still be processing the update; see Published and Change history.
Will Synup tell me if a directory has the wrong address?
Not as a comparison across directories. If a directory rejects a value, the Overview's View issues drawer lists it with a fix. Wrong or inconsistent details also often show up as possible duplicates; see resolving duplicate listings.
Next
To see what an individual publisher will receive, see previewing publisher-specific values. To follow a saved change to a live listing, see when your changes go live.