Preview publisher-specific profile values
How do I preview publisher-specific profile values before publishing?
Open a location and switch between its Master, Google, Facebook, Apple and Bing tabs. Each tab shows the values that publisher will receive: inherited from Master unless that field has been overridden for that publisher. It is a view of data, not a picture of the live listing. A field that has been overridden carries an Overridden for Google badge, and Reset Google to Master in the tab menu removes every override for that publisher.
Key facts
| Where it lives | Clients → All locations → a location, then the Master, Google, Facebook, Apple and Bing tabs. Agency users only; the client portal has no tab strip |
| What each tab shows | That publisher's effective values: the override if there is one, otherwise the Master value |
| Reach of an edit | What Google Business Profile shows. Edits here apply to Google only. Master: Master data syndicates everywhere. |
| Overrides | An Overridden for Google badge on the card, and OVERRIDDEN inside it |
| Remove all overrides | The tab's menu (three dots) → Reset Google to Master (agency users) |
| Readiness strip | Connected, Not connected with Connect, or Saved here |
| Per-publisher limits | Up to 9 · Google and Up to 2 · Facebook additional categories, and Limited on Apple badges |
| What it is not | A visual rendering of the listing as it appears on that site |
Why this matters
This screen shows the field values each publisher will receive. It does not reproduce the publisher's page. Use it to confirm details such as the phone number before they go out, and to find the overrides that make one directory differ from the rest. Check the publisher itself when you need to see truncation, image cropping or layout.
Steps
Open Clients → All locations and choose the location. It opens on Master, the source of every field.
Switch to Google. Read the strip under the tabs. Connected means Synup can publish to the connected Google profile. The caption confirms the scope: Edits here apply to Google only. The identity card shows the name, address, Google Category, phone and website that Google will receive.
Look for the Overridden for Google badge on a section such as Description. A section with the badge has a value set for Google that differs from Master. Open it with Edit: inside, OVERRIDDEN marks the field and the footer reads Override applies to Google only, with Save to Master (which applies to all publishers) and Save for Google beside it.
Do the same across Facebook, Apple and Bing. Each states its reach: What your Facebook Page shows., What Apple Maps / Business Connect shows., What Bing Places shows.
Read the strip on each tab. Not connected with a Connect button means the publisher is not connected yet; values you save are kept and publish once it is. Saved here (on Apple and Bing) means the values are saved and go out when the location is submitted, with no sign-in needed.
Watch for limits. Additional categories are set on each publisher's own tab and capped: Up to 9 · Google against Up to 2 · Facebook. A section marked Limited on Apple or Limited on Bing accepts less than the Master holds; a section a publisher does not take at all is not shown for that publisher.
To remove the overrides for a publisher, open the three-dot menu at the right of the tab strip and choose Reset Google to Master. Every field returns to inheriting from Master. The menu applies to the whole publisher; to change one field instead, edit it and use Save to Master, or save a different value for that publisher.
The tab with a missing category
A publisher tab can show a warning icon beside its name. It means the location has no category for that publisher yet, and the identity card reads Pick to sync. Choose the category in Edit on the Master tab.
UTM is separate
The UTM tab, beside the publisher tabs, is not a publisher preview. It controls whether outbound links carry UTM tracking per publisher; see UTM tracking.
What you'll see when it's done
- Every publisher tab reviewed, with overrides found deliberately rather than by accident
- After a reset, the publisher tab matching Master again
- An empty section explaining itself, with an add button, instead of silently sending nothing
Watch out for
- An override is easy to miss. A publisher tab that differs from Master is a decision someone made, possibly long ago. The badge is the only marker; review the tabs when a directory shows something different.
- A cap is not an override. A Facebook tab showing two additional categories where Master has more is Up to 2 · Facebook at work, and a reset will not change it.
- Reset is all or nothing per publisher. Reset Google to Master clears every Google override, not just the field you are looking at.
- Saving is not live. A value saved on a tab still goes out after the usual wait; see when your changes go live.
Questions people ask
Is this what my listing looks like on Google?
No. It is the set of values Google will receive. How Google truncates, crops and displays them happens on Google's side.
How do I tell an override from an inherited value?
Look for the Overridden for Google badge on the section. A section without the badge uses the Master value. The profile completeness rings read the same effective values; see Profile completeness.
Why does Facebook allow fewer categories than Master?
Because of the cap, Up to 2 · Facebook against Up to 9 · Google. Additional categories are set per publisher on its own tab.
What does Limited on Apple mean?
That the section accepts less than the Master holds. It is a statement about that section, not about the whole tab.
Can the client see these tabs?
No. The publisher tabs and the reset are for agency users.
Next
Once the values are right, when your changes go live covers how they leave Synup. If a value is wrong everywhere, correct it on the Master identity record so the fix syndicates instead of needing four overrides.