Edit a location profile
How do I update a location’s business information?
Go to Clients → All locations and open the location. You land on its Master tab. Master is the record every publisher inherits, so a change made here reaches Google, Facebook, Apple and Bing and the directory network. The page is split into sections, and each section saves on its own. Saving stores the change in Synup and queues it to go out about 15 minutes after your last save; Save & Publish at the bottom of the page sends it to Google straight away.
ASK SYDEKICK
Show me the Master name, address, and phone for this selected location.
Set the scope chip to the client and location you mean, then ask. Sydekick reads back the Master record so you can confirm what is currently stored before you edit it. Asking it to read changes nothing; a request to change or publish a location is a write, so check the agency's Sydekick approval settings before relying on it.
Key facts
| Where it lives | Clients → All locations → the location. The Master tab opens first |
| What Master is | The shared record. Publishers inherit it unless a publisher tab holds its own value for a field |
| Core details | Edit on the identity card: name, address, phone, website, additional phones, logo, internal tags and the Synup and publisher categories |
| Sections | Business details, Description, Social & payments, Hours, Media, Open status, Service area, Action links. The Google tab adds more |
| Saving | Every section has its own button: Save, or Save to Master after Edit. Nothing saves for the whole page at once |
| Reaching the live listing | Saved changes are queued behind a 15-minute wait that restarts on each save. Save & Publish skips the wait for Google only |
| Several locations at once | Bulk edit on the locations list, for a fixed set of fields. See the last section |
The four states a value can be in
A value can be in four states, and most "I changed it but it didn't update" questions come from mixing them up. The saved Master value is what Synup holds. An override is a value a publisher tab holds instead. A queued write is a saved change waiting for the 15-minute window to end. The published result is what the publisher actually accepted, which you can check under Listings → Published. Knowing which one you are looking at tells you whether to wait, check for an override, or look for a rejection.
Or do it yourself
Open Clients → All locations and select the location, or use Edit in its row. The breadcrumb reads Locations → the client → the location, and Master is selected for you.
Look at the tab row before you edit. Each publisher tab shows where a change would land: Connected for a connected Google or Facebook page, Not connected — saved here, will publish on connect where one is not connected yet, and Saved here — publishes automatically when this location is submitted for Apple and Bing, which Synup submits to rather than connects to. A small warning triangle on a tab means that publisher has no category yet; hover it to see Pick a Facebook category to sync (or the publisher's name).
Select Edit on the identity card for the core details: business name, address, phone, website and additional phone numbers. This is the record that has to match everywhere, so treat it carefully; see keeping name, address and phone consistent. Select Save to Master when you are done.
Set the categories in the same drawer. Synup category is your own classification, and Google, Facebook, Apple and Bing each have their own category. A row that reads Pick to sync has no category yet for that site. Categories are edited here, on Master; publisher tabs do not carry a category picker.
Work down the sections you need. Business details (owner, business email, tagline, year established and the map pin) is open for typing and has its own Save. For the others, select Edit to open the section in place, change it, and use its Save to Master, or Cancel to leave it alone.
Description is the "from the business" text. Social & payments holds social profiles and accepted payment methods. Hours holds regular, additional and special hours. Media holds photos and videos by category; see managing location media. Open status is open, temporarily closed or permanently closed. Service area and Action links (booking, ordering, reservations) start empty on a new location with Set area and Add link.
If the change touches name, address, phone, primary category or website, Synup asks Update core business info? before it saves. For a location connected to a publisher this pushes to the live listing and can trigger Google re-verification. Cancel stops the save; Save anyway continues. You see this dialog whenever one of those values actually changed, whether or not a publisher is connected.
Decide whether to wait or publish now. After a save, a toast names the section, for example Hours saved, and adds pushing to Google or the number of publishers it is going to. The change then goes out on its own after the 15-minute window. To send it to Google immediately, use Save & Publish in the bar at the bottom of the page and confirm Yes, publish.
The Google tab has more sections
Open the Google tab and the page shows everything Master shows plus the parts only Google accepts: Additional Google categories (up to nine), Relationships (parent chain and parent or child locations), Attributes, Services and Menus, with Store code, Opening date and Google Ads call phone added to Business details. Facebook, Apple and Bing add their own Additional categories section, and Apple and Bing show Attributes too. Facebook shows fewer sections than Google, and Business details appears only on Master and Google. A tab only edits what that publisher supports, so a field can be missing on one tab and present on another.
Service area has two modes. Storefront + service area is for a business customers visit and that also travels to them. Service area only hides the street address and is for a business that goes to its customers. Google and Bing take a list of places; Facebook and Apple only take the hidden-address setting. For Google, pick each place from the search suggestions, because a typed name that was not picked cannot be published.
What you'll see when it's done
- The section closes with the new value shown
- A toast confirms the save and names the section, and says it is pushing to Google where Google is connected
- The Profile completeness rings on the locations list redraw to include the fields you filled in
- Unpublished changes on that list shows work still waiting to go out
- After Save & Publish, a message says the publish started and to check the Google tab shortly, then either Published to Google. or a message that Google did not accept the update with its reason
Editing one publisher instead of everything
Open a publisher tab only when one site genuinely needs a different value, such as a tracking phone number for Google or a shorter description for Facebook. Each tab says so: What Google Business Profile shows. Edits here apply to Google only.
On a publisher tab the same Edit opens a drawer that can write either side. Save to Master changes the shared record; Save for Google writes the exception. Editing Master later does not overwrite the exception. Making a field different for one publisher covers the whole flow, including how to undo one.
Watch out for
- Saving is not publishing. Nothing leaves Synup until the 15-minute window ends or you use Save & Publish, and Save & Publish only sends to Google. Facebook, Apple, Bing and the directories always go through the queue.
- Publishing is not arrival. After the change leaves Synup, each publisher accepts and shows it on its own schedule.
- Google can refuse an update. If it does, the message after Save & Publish carries Google's reason, and Listings → Published shows the failed submission.
- Country is fixed once the location exists. The drawer says it cannot be changed after creation. If it is wrong, the location has to be recreated.
- Latitude and longitude only apply for Google-approved clients. The fields are labelled that way. Setting a manual pin without that approval does not take effect on Google.
- You may be in view-only mode. With a role that cannot edit locations, the page says you can view the location but not edit it, or that your role does not include editing locations, and asks you to contact someone with access.
- Photos are saved with the Media section and are shared by every publisher. They are not an override.
Questions people ask
I saved a change and the listing still shows the old value. What now?
Work through the four states. Check the location's row on the locations list: Unpublished changes means it is saved but not yet sent, so either wait for the 15-minute window or use Save & Publish for Google. If it was sent, check Listings → Published for a failed or pending submission. If it was sent and accepted, the publisher may simply not have applied it yet. Finally, open the publisher tab and see whether it carries its own value for that field.
Why does the category row say "Pick to sync"?
That publisher has no category mapped yet. Synup cannot submit a category it has not been given, and some directories reject the whole submission without one, so it is worth setting even for publishers you consider minor.
Why is there no plain Save button at the bottom of the page?
The bar at the bottom of the page has only Save & Publish. Each section already has its own save, and saved changes go out on their own after the wait. The bar reads Will be published to with the Google icon when Google is connected, or Connect Google to publish this location. when it is not.
Can I edit several locations at once?
Yes, for some fields. On the locations list, tick the locations and choose Bulk edit in the bar that appears. You switch on each field you want to change, among Description, Website, Categories, Open status, Operating hours, Payment methods, Attributes, Internal tags and UTM tagging, and anything left off is not touched. You can apply it to Master or to one publisher, and choose Save or Save & Publish. A change to website or categories asks you to confirm for all of them. A selection of more than 100 locations runs as a background job and reports how many succeeded. Name, address and phone are not on the list, so those are edited one location at a time.
Next
For the name, address and phone specifically, and why they matter more than the rest, see NAP consistency. To understand when your edit reaches the directories, see when listing changes go live.