The future of search is voice-activated and your business needs to be equipped to make this transition.
Online search has evolved greatly because of voice search. Voice search results often vary from normal text searches, causing changes in the way people optimize for search as well. In this day and age, consumers have the power to find what they want online when they want it. People’s needs are gratified instantly and efficiently, owing to mobile phones, and the introduction of voice search has taken this to a whole another level.
has stated that:
Over one billion voice-enabled devices will be circulated by the end of 2018.
An estimate of over one billion voice searches is conducted every month.
This extremely progressive trend that is reshaping the way businesses approach their local marketing is not limited to search engines. There are speakers like Amazon’s Echo and Google Home scaling with the Internet of Things (IoT) that enable conversational discovery. Additionally, there are chat-enabled voice assistants like Cortana, SIRI, and the Google Assistant, and voice-activated navigational applications as well.