COMPARE · VS BIRDEYE
Birdeye focuses on reputation. Synup's AI agent powers your entire local presence.
Birdeye is a solid tool for managing reviews. But local marketing is more than just reputation. Synup gives you an AI agent that actually does the work across listings, reviews, social media, and AI-search visibility. Even better? Social tools, the AI agent, and Grid Ranking are all baked into the base plan at transparent, published prices.
✓ 3 locations included✓ 14-day trial✓ No credit card
SOCIAL PROOF · SWITCHERS
Teams that moved from Birdeye to Synup
96agencies switched
in the last 12 months
in the last 12 months
47%lower cost per
location vs Birdeye
location vs Birdeye
20 minto first scan
(self-serve)
(self-serve)
THE AGENT
1The agent: one agent, every channel, included
Birdeye's BirdAI runs specialized agents (Jay, Myna, Robin) across marketing, operations, and CX. Sydekick is a single agent that executes across listings, reviews, social, and AI-search, included on every plan, with white-label and agency infrastructure built in.
Synup Sydekick: the agent
Built in to every plan. One agent across your whole local presence.
- ✓ Included on every plan, no add-on fee
- ✓ Executes across listings, reviews, social, and AI-search
- ✓ Auto-corrects listing drift on a schedule
- ✓ White-label the agent under your brand, per client
- ✓ Published pricing, self-serve setup
Birdeye BirdAI (Jay, Myna, Robin)
30+ specialized AI agents across marketing, operations, and CX.
- ✓ Jay: listings, reviews, social, and search
- ✓ Myna: operations and messaging
- ✓ Robin: surveys and customer experience
- ✗ No self-serve white-label agent for agencies
- ~ Quote-only pricing, no self-serve signup
"A 1-star review came in at the Austin location. Handle it."
Agent · drafted a reply
"Drafted an empathetic response. Also noticed the same hours error on 4 nearby listings. Fix them too?"
"Drafted an empathetic response. Also noticed the same hours error on 4 nearby listings. Fix them too?"
"Yes. And send review invites to this week's customers."
Agent · done
Reply posted · 4 listings corrected · review invites queued for 38 customers. Log
Reply posted · 4 listings corrected · review invites queued for 38 customers. Log
MARKETING SUITE
2Marketing Suite
Same core coverage as Birdeye, plus social included in the base plan and AI-search tracking built in (not a separate add-on).
Capability
Synup ▸
Birdeye
Listings
✓ Direct API sync with continuous drift correction
✓ Direct API connections to major directories
Reviews
✓ Collection, AI responses, generation campaigns
✓ Strong collection, monitoring, and AI responses
Social
✓ Full suite, scheduling, calendar (base plan)
~ Full Social AI sold separately (~$50/location)
AI-search (AEO)
✓ Track and act across ChatGPT, Gemini, AI Overviews
~ Search AI tracks AI answers; packaging unpublished
SEO Grid Ranking
✓ Block-by-block geo-grid, competitor analysis, AI recommendations
✗ No geo-grid rank tracking
PARTNER SUITE
3Partner Suite: built for agencies and multi-location brands
Birdeye has an agency program. Synup is built agency-first: self-serve white-label, a client portal, and a white-labeled agent your clients use under your brand.
Capability
Synup ▸
Birdeye
White-label
✓ Self-serve, your brand and domain
~ Reseller program; pricing on request
Multi-client dashboard
✓ Manage all clients from one view
✓ Agency dashboard available
Client portal
✓ Branded, looks like yours to the client
~ Agency-facing dashboard, not per-client branded
White-labeled agent
✓ Deploy Sydekick under your brand, per client
✗ No autonomous agent to white-label
API / MCP
✓ REST API and MCP server on all plans
~ Public API (Apiary); no MCP server
SEE HOW IT WORKS
From signup to the agent working, same day
1
Connect (20 min)
Link Google, Apple, Facebook, and your review and social accounts. No implementation project, no onboarding call required.
2
Agent scans and flags
First scan same day. Surfaces listing drift, unanswered reviews, social gaps, and AI-search visibility issues.
3
Approve, it executes
Approve the plan. The agent fixes listings, posts replies, publishes content, and runs on a schedule after that.
SWITCHING
Switching is simple
1
Start a free trial in parallel
Try Synup while your current contract runs. No disruption, no commitment.
Try Synup while your current contract runs. No disruption, no commitment.
2
Synup migrates your data, at no cost
Listing data, review history, location metadata, handled by Synup.
Listing data, review history, location metadata, handled by Synup.
3
Go live when your contract ends
Everything is already set up and verified. Flip the switch and keep going.
Everything is already set up and verified. Flip the switch and keep going.
NAMED-COMPETITOR FAQ · 10 QUESTIONS
Birdeye questions, answered straight
Is Synup's agent included, or extra like Birdeye's Social AI?
Sydekick ships with every Synup plan, listings, reviews, social, AI-search, and the agent, one price. Birdeye charges separately for Social AI (~$50/location).
Can I see pricing before talking to sales?
Yes. Synup publishes per-location pricing, everything included. Birdeye requires a custom quote for multi-location and agency accounts.
Can I white-label Synup under my own brand?
Yes, self-serve. Your logo, domain, client portal, and a white-labeled agent your clients interact with under your brand. Birdeye has a partner program, but it is not self-serve.
How does Synup's SEO Grid Ranking compare?
Synup's Grid Ranker maps local rankings block-by-block on a geo-grid, benchmarks competitors at every point, and gives AI-powered recommendations tied to your GBP. Birdeye does not offer geo-grid rank tracking.
Does Birdeye's BirdAI match Sydekick?
BirdAI has strong AI agents (Jay, Myna, Robin) across marketing, ops, and CX. Sydekick differentiates on agency infrastructure: self-serve white-label, per-client agent deployment, published pricing, and MCP for developers.
Is social media included or an add-on?
Included. Synup's base plan covers social publishing to Google, Facebook, Instagram, and LinkedIn for every location. Birdeye's Social AI is a separate add-on.
Can I switch from Birdeye mid-contract?
Start a free trial in parallel. Synup migrates your data at no cost. Go live when your Birdeye contract ends.
Does Synup cover the same publisher network?
Yes. Google, Apple, Bing, Facebook, and the long tail. The directories that drive local traffic overlap almost entirely.
Is Synup built for multi-location brands or just agencies?
Both. Multi-location brands manage every location from one command center. Agencies get the same plus white-label, client portals, and per-client agent deployment.
How fast can I get started?
20 minutes to connect your accounts. First scan the same day. No implementation project, no waiting on onboarding.
AT A GLANCE
The whole comparison, one table
| Capability | Synup ▸ | Birdeye |
|---|---|---|
| The agent | ✓ Sydekick: built in, every plan | ✓ BirdAI: Jay, Myna, Robin |
| Listings | ✓ Sync + auto-correct drift | ✓ Direct API connections |
| Reviews | ✓ AI responses + generation | ✓ Deep review platform |
| Social | ✓ Full suite, base plan | ~ Social AI: add-on (~$50/loc) |
| AI-search visibility | ✓ Track + act, included | ~ Search AI tracks; pricing unpublished |
| SEO Grid Ranking | ✓ Geo-grid + competitor analysis | ✗ Not available |
| White-label (agencies) | ✓ Self-serve | ~ Reseller program, not self-serve |
| Pricing | ✓ Published, transparent | ✗ Quote-only for multi-location |
| Setup | ✓ 20 min self-serve | ~ Onboarding project |
The fastest comparison is two weeks of it running
Connect three locations, watch the agent work, then decide.
Start free trial