The brand holds at every unit
Hours, categories, descriptions and photos stay right whether the franchisee logs in or never does.
✶ For franchises
Every location on brand, without policing every location
Franchisees want to run their own marketing. Corporate needs the brand to hold. Sydekick does the local work at every unit and routes anything that touches the brand back to you before it goes live.
14-day free trial
Nothing for franchisees to install
Full approval audit trail
94%
Of agent actions approved without edits
100+
Directories kept in sync for every unit
2M+
Locations under management
1
Approval queue across the whole network
✶ The payoff
What holds, without anyone policing it
For corporate, and for the units underneath.
Franchisees keep their autonomy
They ask for what they need in plain language. You decide what they can change on their own.
Catch drift before customers do
Wrong hours and stale information get flagged and corrected at the source, not after a complaint.
One view of the network
See which units are on brand and which have wandered, without opening them one at a time.
Local posts that sound local
Content written for each unit's own market rather than a corporate template pushed down the pipe.
Reviews answered in brand voice
Every unit responds quickly without corporate writing each reply or approving each word.
Open a unit without a project
A new location is live across the directory network the day it opens, not six weeks after.
Compliance you can evidence
A full record of who approved what and when, per unit, when someone asks how the brand is governed.
No rollout to fight
Nothing for franchisees to install, learn or quietly stop using after the first month.
Marketing fees you can justify
Fund spend maps to work that visibly happened at each unit, which makes the annual conversation easier.
“Synup empowered us to drive 20% more revenue through profile personalization - the numbers speak for themselves!”
Raj
Owner, Woops!
✶ Getting started
Three steps, then it runs
1
Connect the network
Bulk import every unit at once. The audit runs across all of them and comes back the same day.
2
Set the guardrails
Decide what a franchisee can change alone and what routes to corporate before it publishes.
3
Let it work per unit
The agent handles each location and queues only what needs a signature from your side.
✶ Questions
What franchise teams ask first
Does every franchisee need a login?
No. The agent works a unit whether or not anyone from that unit ever signs in. Give logins to the franchisees who want them and leave the rest to run in the background.
What stops a franchisee going off brand?
You set which action types a unit can approve on its own. Anything outside that routes to corporate first, and every decision is recorded against a name.
Can we roll out to some regions before the whole network?
Yes, and most networks do. Every unit sits under one network workspace, so you can connect a single region, run a cycle, then add the rest without setting anything up a second time.
How does this sit with our marketing fund?
Plans are priced by number of locations, so the cost maps cleanly onto units. See the rate card or talk to us if the network is large enough to need its own arrangement.
Start with one region
Connect a handful of units and see what the agent finds across them in the first few days. No network-wide commitment.
14 days free · No credit card · Cancel anytime