COMPARE · VS YEXT
Yext pioneered the local knowledge graph. Synup's AI agent makes local marketing effortless.
Yext pioneered the knowledge graph for local. Synup runs a built-in AI agent that executes across listings, reviews, social, and AI-search visibility, included on every plan, at published prices. Yext's Scout is a premium add-on sold on top of their core platform.
✓ 3 locations included✓ 14-day trial✓ No credit card
SOCIAL PROOF · SWITCHERS
Teams that moved from Yext to Synup
139agencies switched
in the last 12 months
in the last 12 months
38%lower cost per
location vs Yext
location vs Yext
20 minto first scan
(self-serve)
(self-serve)
THE AGENT
1The agent: built in, not bolted on
Sydekick ships with every Synup plan. It executes across listings, reviews, social, and AI-search visibility. Yext's Scout is a premium add-on sold on top of their core Knowledge Graph, it analyzes your AI-search presence but does not act for you.
Synup Sydekick: the agent
Built in to every plan. Chat in plain language. It remembers, plans, and does the work on a schedule.
- ✓ Included on every plan, no add-on fee
- ✓ Executes across listings, reviews, social & AI-visibility
- ✓ Drafts review replies and posts. You approve.
- ✓ Auto-corrects listing drift, on a schedule
- ✓ Skills & playbooks; you set the autonomy
- ✓ A log of everything it touched
Yext Scout PREMIUM ADD-ON
A premium AI-search visibility agent sold on top of Yext's core platform. Requires separate licensing.
- ~ Tracks AI-answer visibility (ChatGPT, Gemini, Perplexity)
- ~ Recommends actions. You still execute.
- ✗ Does not act across reviews / social / listings for you
- ✗ Premium add-on: not included in base Yext plans
- ~ Enterprise pricing, contact sales only
"A 1-star review just came in at the Dallas location. Handle it."
Agent · drafted a reply
"Drafted an empathetic response + flagged the manager. Also found the same hours error on 3 nearby listings. Fix them too?"
"Drafted an empathetic response + flagged the manager. Also found the same hours error on 3 nearby listings. Fix them too?"
"Yes, and post this week's promo everywhere."
Agent · done
Reply posted · 3 listings corrected · promo scheduled to 12 locations. Log ↗
Reply posted · 3 listings corrected · promo scheduled to 12 locations. Log ↗
MARKETING SUITE
2Marketing Suite
Same coverage Yext is known for, plus the pieces it treats as add-ons, all in one plan the agent runs.
Capability
Synup ▸
Yext
Listings
✓Agent syncs & auto-corrects drift
✓Broad publisher network (knowledge graph)
Reviews
✓AI responses + generation campaigns
✓AI responses + sentiment
Social
✓Full suite, in the base plan
~Yext Social: an add-on, not core
AI-search (AEO)
✓Track and act across channels
~Scout tracks (premium add-on)
SEO Grid Ranking
✓Block-by-block geo-grid, competitor analysis, AI recommendations
~Scout benchmarks competitors (add-on)
Local pages
✓Locator & Pages
✓Locator & Pages
PARTNER SUITE
3Partner Suite: built for agencies and multi-location brands
This is where Yext is enterprise-first and Synup is agency-first.
Capability
Synup ▸
Yext
White-label
✓Self-serve, your brand + domain
~Reseller program: enterprise-gated
Multi-client command center
✓Run every client from one place
~Partner-program access
Client portal
✓Branded, looks like yours
✗Not a self-serve agency portal
White-labeled agent
✓Deploy the agent per client
✗
API + MCP
✓REST API + MCP on all plans
✓API; Scout MCP for partners
SEE HOW IT WORKS
From signup to the agent working, same day
1
Connect (20 min)
Link Google, Apple, Facebook, your review & social accounts. No implementation project.
2
Agent scans & flags
First scan the same day: surfaces listing drift, unanswered reviews, AI-visibility gaps.
3
Approve → it executes
You approve; the agent fixes, replies, and publishes across every location. On a schedule after that.
SWITCHING
Switching is simple
1
Start a free trial in parallel
Try Synup while your current contract runs. No disruption, no commitment.
Try Synup while your current contract runs. No disruption, no commitment.
2
Synup migrates your data, at no cost
Listing data, review history, location metadata, handled by Synup.
Listing data, review history, location metadata, handled by Synup.
3
Go live when your contract ends
Everything is already set up and verified. Flip the switch and keep going.
Everything is already set up and verified. Flip the switch and keep going.
NAMED-COMPETITOR FAQ · 10 QUESTIONS
Yext questions, answered straight
Is Sydekick included, or is it an add-on like Scout?
Sydekick ships with every Synup plan, no extra fee. Yext's Scout is a premium add-on sold on top of their core Knowledge Graph, with separate enterprise pricing.
Does Synup's agent actually execute, or just recommend?
It executes. Sydekick fixes listings, replies to reviews, publishes social posts, and tracks AI-search visibility, on a schedule, across all your locations.
How does Synup's SEO Grid Ranking compare to Scout's competitor analysis?
Synup's Grid Ranker maps your local rankings block-by-block on a geo-grid, benchmarks competitors at every point, and gives AI-powered recommendations tied to your GBP. Scout benchmarks competitors too, but it's a premium add-on, Synup includes grid ranking in the base product.
Is social media included or an add-on?
Included. Synup's base plan covers social publishing to Google, Facebook, Instagram, and LinkedIn for every location. Yext Social is a separate add-on.
Can I see pricing before talking to sales?
Yes. Synup publishes per-location pricing, listings, reviews, social, AI-search, and the agent all included. No tiers, no quote required.
Can I white-label Synup under my own brand?
Yes, self-serve. Your logo, domain, client portal, and a white-labeled agent your clients interact with under your brand. No sales call to activate.
Can I switch from Yext mid-contract?
Start a free trial in parallel. Synup migrates your data at no cost. Go live when your Yext contract ends.
How does AI-search visibility tracking work?
Synup's AEO product monitors how ChatGPT, Gemini, and AI Overviews recommend each location, included in your plan. Yext gates similar tracking behind Scout, a premium add-on with enterprise-only pricing.
Is Synup built for multi-location brands or just agencies?
Both. Multi-location brands manage every location from one command center. Agencies get the same plus white-label, client portals, and per-client agent deployment.
How fast can I get started?
20 minutes to connect your accounts. First scan the same day. No implementation project, no waiting on onboarding.
AT A GLANCE · SCANNABLE SUMMARY
The whole comparison, one table
Kept as a reference below the story (with schema markup so AI assistants can cite it), not the lead.
| Capability | Synup ▸ | Yext |
|---|---|---|
| The agent | ✓ Sydekick: built in, every plan | ~ Scout: premium add-on |
| Listings | ✓ Sync + auto-correct | ✓ Knowledge-graph network |
| Reviews | ✓ AI responses + generation | ✓ AI responses + sentiment |
| Social | ✓ Full suite, base plan | ~ Add-on (Yext Social) |
| AI-search visibility | ✓ Track + act, included | ~ Scout tracks (premium add-on) |
| SEO Grid Ranking | ✓ Geo-grid + competitor analysis | ~ Scout benchmarks (add-on) |
| White-label (agencies) | ✓ Self-serve | ~ Enterprise-gated reseller |
| Pricing | ✓ Published, transparent | ✗ Quote-only for multi-location |
| Setup | ✓ 20 min self-serve | ✗ Implementation project |
The fastest comparison is two weeks of it running
Connect three locations, watch the agent work, then decide.
Start free trial →