Even though some people claim that photos are a ranking factor for your business on local packs, there’s no proof for this (as is the case with most other ranking factors). However, adding photos to your Google My Business account has some other marked advantages. Photos tell your customers a lot about your business. A good photograph of the well-designed interiors of your business is bound to attract more customers to your establishment.
Google has always adopted the “search engines are for customers, not marketers or SEO-ers” motto, so going by this, it would seem natural that Google prefers GMB listing owners to update photos on their listings rather than not. Besides, Google having something called Google Trusted Photographers to take pictures of your establishment has to mean something.
With all this in mind, we highly recommend that you update photos on your Google My Business listing to have an optimized online presence which might actively contribute to improving your rankings on SERPs. Here’s a step-by-step guide on how to add photos to your Google My Business profile to help you do just that.