Snapchat recently rolled out customizable templates geofilters as a new feature recently, and seemingly grabbing the attention of its users. After introducing this feature, it was noted that there were more than 1 billion in-app illustrations seen every day. It has been rolled out for lay people and business as well. Here’s how you can use a Snapchat geofilter for your business.
Snapchat has two categories of geofilters:
Community filters are specifically for artists and designers who want to create a free geofilter for a certain community like a university or an organization.
On-demand geofilters are for businesses or individuals who want to create a filter for a specific occasion or for a commercial or promotional purpose. On-demand geofilters are further sub-categorized into Personal Geofilter and Business Geofilters.
A Personal Geofilter is for any laypersons who use the Snapchat app. If you’re celebrating a birthday or a wedding, you can create geofilters for that particular occasion.
A Business Geofilter is one that businesses can use to promote their business. Such geofilters can include branding elements of a business like logos, brand names, mascots, etc.
Here are some important submission guidelines that you need to know before you create a geofilter.
Your geofilter must be within
20,000 to 50 million square feetof a geofence.
A geofilter can stay live for a period anytime between
an hour to 180 days.
unauthorized trademarks or logos. Stick to using your own branding elements.
You cannot use
photographs of people.
You cannot add
business contact informationsuch as phone numbers, email ids, website URLs, social media usernames, or any
You cannot add
You cannot advertise any
social media platform logosare prohibited from being used.
While submitting your filter, make sure that it is
under 300 KB, saved as a
.PNG file, and has a
Your file size should be
1080 pixels x 1920 pixelsor
1080 pixels x 2340 pixels