Create a multi-location post
How do I create a post for one or more locations and networks?
Open Social → Publishing and select Create Post. You publish to connected profiles, not to networks: "Facebook" is not a destination, your Facebook Page is. Choose the profiles first, give the post a name, write the message once, then check each network's preview. Press Publish Now, pick a date to Schedule it, or Save Draft.
Key facts
| Where it lives | Social → Publishing → Create Post |
| Starting point | Nothing is pre-selected. Opening it from a location keeps that location in scope; opening it from a client's All locations starts you across the client |
| Required to send | At least one profile, a Post Name (up to 150 characters) and some post content within every network's limit |
| Counters | One per selected network, for example 1,500 for Google Business Profile and 30,000 for Facebook |
| Send now or later | Publish Now sends immediately. Set a date and the button becomes Schedule |
| Save for later | Save Draft needs a name and content that fits every network, but not a finished post |
Why this matters
One message goes to every profile you choose, and each network has its own limits and options. Pick the profiles first: the counters, previews, picture rules and button choices all follow them.
Steps
Open Social in the left navigation, then Publishing, then Create Post. The scope bar decides where you start: from a single location the post is for that location, and from a client's All locations it is for the client.
Under Publish to, select the field and use Choose where to publish. The Browse tab lists profiles and Selected lists what you have chosen so far. Tick a profile, a whole group with Select all, or a location row to take all of its profiles at once.
Client-wide profiles belong to the whole client, such as a brand X or Bluesky account. Location profiles belong to one storefront, such as that location's Google Business Profile and Facebook Page. The row of platform icons narrows the list to the networks you select, search matches profile names, locations and cities, and Filter builds rules such as city, plan or connection status. The footer counts client-level and location-level profiles and how many locations they cover before you press Add. A profile that needs reconnecting is marked, so you can fix it first.
Give the post a name in Post Name. It is required and holds up to 150 characters. It is how you find the post later in the list, search and export. A few networks reuse it when they need a title and you have not typed one: for example a Google event or offer title, and a Pinterest pin title.
Write the message in Post Content. The controls above the box insert an emoji, a hashtag, a mention, or a wildcard, a merge tag such as the location's name that Synup fills in separately for each location. Beside them is a counter for each selected network, and the bar under the box shows how close you are to the tightest limit. Facebook has its own caption box under its options, Facebook caption, when you want different text there. Leave it empty and Facebook uses the shared message.
Add pictures or video and a link or button if you want them. The media rules are per network, so see what you can attach. Under Link & Call to Action, a destination URL and a button apply to Google and Facebook, and UTM fields add tracking to a link. The UTM values belong to the network whose tab you are on.
Check Preview & customize on the right. It has one tab for each selected network, and Desktop and Mobile buttons to see how the line breaks fall. Under the preview are that network's own options.
Treat the preview as close rather than exact, because networks change their own formatting. Which options appear depends on the network. Facebook shows Publish as, First comment and Audience targeting; other networks show things such as a Pinterest board, an Instagram first comment, a LinkedIn visibility choice or a YouTube privacy setting. Google shows the Post Type control, described below.
Check the header. The line beside Save Draft and Publish Now says what is still missing, for example Add a post name, Add post content, Select at least one platform, or how many characters to trim.
Send it. Publish Now sends the post immediately, Schedule saves it for the date you chose, and Save Draft keeps it unfinished.
Publishing now, or later
The Schedule section sits at the bottom of the left column. With no date set, Publish Now publishes straight away. Pick a date and time and the button changes to Schedule; Clear schedule puts it back. A time in the past is not accepted.
Turn on Smart scheduling instead and Synup proposes a time for each destination, adjusted for how crowded your calendar is. Select Why these times to see the reasoning. The times are a proposal until you press Schedule. Smart scheduling is for ordinary announcements to one client. It is not offered for Google events and offers, or for a post to several clients.
If your workspace limits the days and hours you may post, a time outside them is refused. Owners and admins set that under Settings → Social.
Announcement, Offer and Event
Under Google's options, Post Type offers Announcement, Offer and Event. Announcement is the default and works everywhere. Offer and Event are Google only, so choosing one takes any other network out of the post. An event needs a title (up to 58 characters), a start and an end. An offer needs the same plus a button and a destination URL; terms, a coupon code and a redeem URL are optional. See networks and limits.
Posting to several clients
In Choose where to publish, Add clients lets you pick profiles from other clients as well. The post then sends one message and one set of media to every profile, and the composer says per-network options are not available. Smart scheduling and Boost are not offered for such a post. Each client is tracked separately after it sends.
If a destination cannot publish
Before anything is sent, Synup checks each destination. If any cannot publish, a notice says how many cannot publish right now and that nothing was sent and your post is still here. Each one lists its reason and a fix, such as Reconnect, Fix access, Renew access or Review listing, which open Connections in a new tab, or Remove from this post. Fix them, or remove them, and send again.
After Publish Now, a dialog shows progress and ends in one of four results: Your post is live, Published, with a problem, We could not publish your post, or We couldn't confirm your post went out. If it could not confirm, check the network before you send again, because the post may already be live. Post status explains each outcome.
What you'll see when it's done
- A post on the calendar and in the Table on its date, scheduled or live, with a status for each destination
- A saved draft in the list if you chose Save Draft
- A progress dialog and then the outcome if you chose Publish Now
Watch out for
- Publish to is empty on purpose. Nothing is pre-selected, so you cannot send a post until you choose a destination.
- A live post is mostly locked. On a post that has already published, you can change the caption, but not its pictures, its destinations or a Facebook carousel. Create a new post to change those.
- Content checks can stop a send. If your workspace has content guidelines, set up under Settings → Content checks, a summary appears beside Save Draft. A guideline that must pass disables sending until you fix it, and a softer one lets you choose Post anyway or Schedule anyway.
- Do not press Publish Now twice. If the result says it could not confirm, check the network first.
- Each network has its own limit. A message that fits Facebook may be too long for X, and the counters show which network is over.
Questions people ask
Why can't I press Publish Now?
Read the line beside the buttons. It names the first thing missing, such as a post name, content, a profile, or a message over a network's limit.
Can different networks get different text?
Facebook has its own Facebook caption box in the composer. For other networks the same message is used. A post that already has different captions per network shows that in its quick-edit panel, and you open the composer to edit them.
Why did choosing Offer remove my Facebook Page?
Offers and events exist only on Google Business Profile, so choosing either keeps just the Google profiles in the post.
Next
To see what happened after you published, read post status and per-channel state. To find the post again later, see finding a post.