Read review-campaign analytics
How do I read review-campaign delivery and funnel results?
At client level, Invite Overview ranks locations by Acquisitions, Contacted, Click rate, Response rate and Avg ★. For one campaign, choose View results and open its Analytics tab, which carries Last 30 Days, All sources, Daily and Download Report. The Campaign tab shows the configuration it ran with.
Key facts
| Where it lives | Invite Overview at client level; View results on any campaign |
| What you need first | A campaign that has already been launched and sent |
| What it changes | Nothing. Every control here changes the view only |
Why this matters
A review campaign has three places it can fail and they look identical from the outside — the message never arrived, it arrived and nobody opened it, or it was opened and nobody left a review. The funnel columns separate those, and each one has a different fix. Without them, a low review count just looks like bad luck.
Steps
Start at client level with Invite Overview. Set the window with the date control, which opens on Last 90 days.
Read the location table: Location, Acquisitions, Contacted, Click rate, Response rate and Avg ★. Compare Contacted against Acquisitions first — that ratio is the campaign's actual yield.
Switch between the Acquisitions, Responses and Recipients tabs. Recipients is where you find out whether the list was the problem.
Narrow the campaign list with Newest First, All statuses, All Time and All sources, or find one directly with Search by campaign name….
Read the campaign columns: Campaign, Type, Status, Emails, SMS, Replies, Follow-ups and Auto-send. Replies against Emails and SMS tells you which channel is working for this client.
Open one campaign with View results.
On the Analytics tab, set Last 30 Days, All sources and Daily to suit the campaign's length. Daily on a campaign that ran for months is unreadable; widen the grouping instead.
Open the Campaign tab to see what it was configured to do. It lists Section against Configuration, which is how you tell a poor result apart from a misconfigured campaign.
Take the numbers out with Download Report if you are reporting to the client.
Return with Back to campaigns.
What you'll see when it's done
- Locations ranked by the funnel stage you care about
- Per-campaign send, reply and follow-up counts
- One campaign's results with its own date and grouping controls
- The configuration that campaign actually ran with
Watch out for
Questions people ask
What should I check before I begin?
The date window. Invite Overview opens on Last 90 days and campaign analytics on Last 30 Days, so the two screens can disagree about the same campaign purely because they are looking at different periods.
Why does a location show contacts but no acquisitions?
The message reached people and no review came back. Look at Click rate next: low click rate points at the message or the sender, while a healthy click rate with no reviews points at the funnel the click leads to.
Which number should I report to a client?
Acquisitions — reviews actually collected. Contacted measures your effort rather than the result, and it always looks better.
Is a low response rate a sign the campaign was badly written?
Not usually, and this is where most teams start rewriting copy for no reason. Check Emails and SMS for deliverability and the Campaign tab for the sender configuration first. A campaign sent from a domain that has not passed authentication can perform terribly with perfect copy — see configuring a custom sending domain.
Next
To change how a campaign asks, see launching a review-request campaign. For a code customers can scan in person, see sharing review links and QR codes. For the reviews themselves rather than the asking, open review analytics.