For agencies · White label listings

White label listing management software for agencies

Sell listing management under your own brand. Clients get a portal on your domain with your AI assistant built in.

14-day free trial Cancel anytime
Listing management

Listings you sell as your own

Your team runs listings for every client location. Clients see the results under your name.

Keep every client profile in sync across Google, Apple Maps and the other major publishers.
Update hours or business details for hundreds of locations at once.
Post offers and updates to each location's Google profile from one place.
Show clients how many calls and website clicks their profiles bring in, location by location.
Put the listing scan tool on your own website to find inconsistent listings and bring in new leads.
NBulk update · Holiday hoursAtlas Dental · 3 locations
Atlas Dental TempeDec 24 · 8:00 to 12:00
Atlas Dental MesaDec 24 · 8:00 to 12:00
Atlas Dental GilbertDec 24 · Closed
Publishing to 5 publishersPublish update
Sync status
GGoogle Business Profile3 of 3
AApple Maps3 of 3
BBing Places2 of 3
FFacebook3 of 3
MMapQuest3 of 3
White label

Fully white-labeled

Synup stays out of sight, so every part of the portal points back to your agency.

Put your logo and brand colors on every screen and give the app your own name, down to the favicon. Clients see your brand, never ours.
Runs on your own domain, so clients log in at a web address that belongs to you.
Every email clients get, invites included, comes from your agency's domain.
Add your own links to the portal menu and drop in your own tracking or chat script.
See the full white label setup
NNorthwind PortalNew tab
app.northwind.digital
NNorthwind Digitalhello@northwind.digital to sarah@atlasdental.com
You've been invited to the Atlas Dental portal Hi Sarah, your Atlas Dental portal is ready. Sign in to see how the Tempe, Mesa and Gilbert listings are doing. Accept invite
Menu settings
Link labelBook a strategy call
URLnorthwind.digital/book
Custom script<script src="chat.northwind.digital/widget.js">
Client portal

Everything in one place

One login shows clients how their locations are doing.

A simple overview page that gives clients the big picture of their business at a glance.
Each location's listings and reviews sit next to its posts and photos. Clients can look across every location at once or open one at a time.
Clear reports on local search rankings and AI search visibility, with maps and trends clients can actually understand.

Click the menu in the mock to switch views.

Atlas Dental · All locations SR
AI assistant

Your AI assistant, built in

Clients get answers from your assistant before they reach for your inbox.

Clients can chat with your agency's AI assistant right inside the portal and get answers about their business, their listings, and their results.
Every page comes with a short, plain-language note from the assistant explaining what the client is looking at and why it matters.
Growth GuideNorthwind Digital
How are our listings performing this month?
Growth GuideProfile views are up 14% to 12,480 across Tempe, Mesa and Gilbert. Calls grew 9%. Tempe drives most of that, and Mesa has one hours mismatch on Bing Places that the team is fixing.
Compare locationsWhat should we fix first?
Message Growth Guide
ListingsAtlas Dental · All locations
Growth Guide note

This page shows where each location appears and whether the details match. Accuracy sits at 94%. The one gap is Mesa's hours on Bing Places, which matters because wrong hours send patients to a closed door.

PublisherTempeMesaGilbert
GGoogle Business ProfileSyncedSyncedSynced
AApple MapsSyncedSyncedSynced
BBing PlacesSyncedHours differSynced
MMapQuestSyncedSyncedSynced
Client access

Clients stay in the loop, you stay in control

Clients can do more on their own. You decide how much.

Approvals2 waiting
Google post · Free whitening weekTempe · sent by NorthwindEditApprove
Review reply · Marcus T.Gilbert · sent by NorthwindEditApprove
Approvals

Clients can review and approve work you send them, right from their inbox in the portal.

Change logAtlas Dental Mesa
Phone changed to (480) 555-0142Sarah at Atlas Dental · today 9:42
4 photos uploadedSarah at Atlas Dental · yesterday
Tracked changes

Clients can update their own business details and upload photos, with every change tracked.

UsersInvite
SRSarah Reyessarah@atlasdental.comAdmin
JPJordan Parkjordan@atlasdental.comEditor
LNLena Novaklena@atlasdental.comViewer
Client users

Invite as many client users as you like and choose who can manage the account.

AI credits · Atlas DentalEdit limit
620of 1,000 used this month
Resets on the 1stMonthly allowance 1,000
AI credit allowance

Set a monthly AI credit allowance per client, and clients can see how much they've used.

Most of our clients don't even know we're using it. And we send the white-labeled reports straight to our clients. The whole process is so streamlined.
Aaron GobidasAaron GobidasCEO, GoBeRewarded
Read the full story

Frequently asked questions

What is white label listing management software?

It's listing management you resell under your own brand. Your agency's name, logo and domain show up across the client portal, and the platform behind it stays hidden.

Which listing sites does it cover?

Client profiles stay in sync across Google Business Profile, Apple Maps, Bing Places, Facebook and MapQuest. Your team manages the updates, and clients see the status for every location in the portal.

Will my clients ever see the Synup name?

No. The portal, the emails and your custom domain all carry your branding. Synup branding only shows up in the agency dashboard your team works in.

Can the portal run on my own domain?

Yes. Clients log in at an address on your domain, and SSL is handled for you. Branded emails start sending from your domain once your email records are verified.

Which plans include white labeling?

White labeling and the client portal come with Premium plans and above. They aren't part of the Solo plan.

How do AI credits work for client accounts?

You set a monthly AI credit allowance for each client account. The portal shows the client how much of it they've used, and the allowance resets every month.

The AI agent for agencies

Put your name on listing management

Brand the portal and invite your first client. They'll see their listings under your name.

14-day free trial Cancel anytime