NowMedia Loved Synup So Much They Added Social
Manual listings management couldn't scale — and then clients wanted social, too
NowMedia is a digital and social media marketing agency specializing in dental and small business marketing. When they first started offering local SEO services, the team updated client listings manually — a workable approach at a small scale, but one that made sustainable growth impossible as the client roster expanded. To scale, NowMedia needed a local listings management platform they could white-label under their own brand.
As the agency grew, a second need emerged: clients increasingly wanted social media management alongside listings, since dental patients search for providers on Facebook and Instagram just as often as Google. NowMedia didn't have a dedicated social media specialist in-house, and dental content requires enough category knowledge that generic social posting wouldn't cut it.
Synup Social's AI content generation, layered onto an existing white-label platform
NowMedia scaled its core listings business on Synup's white-label Presence platform, managing every client's profiles from one dashboard instead of updating each individually.
When social media demand grew, NowMedia adopted Synup Social, using its AI-powered content generation to supplement the team's own dental-industry knowledge — creating dental health-specific content with one click, deploying it across platforms with platform-specific edits, and scheduling it in advance, all from the same dashboard that already housed their listings work.
Because both listings and social ran through Synup, NowMedia could offer a genuinely expanded service line without adding a dedicated social specialist or juggling a second, disconnected tool.
