Synup Charts

How much Google Search and Google Maps results moved today, measured across 25,000 local searches: 250 business categories in the top 100 US cities.

Too few searches could be compared with yesterday for a reliable Google Search reading today.

Google SearchResults changed since yesterday
—
Not enough data
Yesterday—
7-day avg36.3%
30-day avg31.5%
Most volatile categoryMassage therapists 48.4%
Most volatile cityMiami 39.1%
Google MapsResults changed since yesterday
66.8%
Severe ↓ 2.9vs yesterday
Yesterday69.7%
7-day avg67.7%
30-day avg67.9%
Most volatile categoryPharmacies 88.8%
Most volatile cityIrvine 75.6%
Explore 250 categories · Top 100 US cities

History

How much Google Search and Google Maps moved each day, with confirmed Google updates marked. Hover any day for details; click to pin it.

Google Search · avg 31.5% Peak 38.0%
Google Maps · avg 67.9% Peak 69.7%
Biggest day 69.7% Nov 10 · Google Maps
High or Severe days 19 of 21 90% of days in view
CalmModerateHighSevere 010203040506070 Oct 22Oct 27Nov 1Nov 6Today

Most volatile today

Categories ranked by combined Search + Maps movement.

Google Search Google Maps Yesterday CalmModerateHighSevere
Rank by
#Category 020406080 Δ 1d7-day trend
1 Tax preparation services Severe
—
76.6
↓ 2.1
2 Electronics repair shops Severe
—
73.6
↓ 0.2
3 Handymen Severe
—
72.3
↓ 0.2
4 Commercial real estate agencies Severe
—
71.1
↓ 5.6
5 Martial arts schools Severe
—
69.4
↓ 3.6
6 Building supply stores Severe
—
68.7
↑ 14.9
7 Tour operators Severe
—
66.6
↓ 1.2
8 Travel agencies Severe
—
66.2
↓ 3.0
9 Massage therapists Severe
48.4
83.6
↑ 1.5
10 Screen printers Severe
—
66.0
↓ 2.3

By category, last 30 days

Tax preparation services heated up the most across Search and Maps, rising from 49.0% to 66.8% a day.

248 of 250 categories moved more in the last week than in the first, 2 calmed down, and Marketing consultants cooled the most (26.0% → 22.1%).

First weekOct 22 – Oct 28 Last weekNov 5 – Today
Printing services46.5 64.2Printing services Tutoring centers43.4 59.5Tutoring centers Office supply stores43.2 58.7Office supply stores Supplement stores37.5 52.4Supplement stores Self storage facilities50.6 65.2Self storage facilities Handymen46.8 61.1Handymen Tobacco shops54.0 68.2Tobacco shops Urgent care centers44.6 58.8Urgent care centers Auto glass repair shops45.3 59.3Auto glass repair shops Eyelash extension salons45.2 59.2Eyelash extension salons Opticians52.7 66.6Opticians Specialty food stores47.4 61.1Specialty food stores Electronics repair shops48.8 62.4Electronics repair shops Pet groomers50.5 64.2Pet groomers Tax preparation services49.0 66.8Tax preparation services
Heating up Cooling down Steady (within 0.5 pts) Showing the 15 categories that changed most Hover a line or name to explore
#1 of 250 today Tax preparation services Heating up · +17.9 pts
First week49.0%
Last week66.8%
Peak · Nov 480.2%
Today Oct 22 →
Today, combined 76.6% Severe Hover a segment
Inner ring: Google SearchOuter ring: Google Maps

Peaked at 80.2% on Nov 4. Movement is building into this week.

CalmModerateHighSevereGoogle update

By city

Today's movement across the top 100 US cities. Drag or zoom the map; click a city to filter.

Loading map…
CalmModerateHighSevereShowing the 10 most volatile of the top 100 US cities
Top 10 cities · hover to locate

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Synup ChartsNov 11, 2026
Search —
Maps 66.8% Severe
250 categories · Top 100 US citiessynup

See how today's movement hit your locations

Synup tracks geo-grid rankings and Google Business Profile performance for every location, so you can tell an algorithm shift from a listing problem.

Data refreshes daily at 6:00 AM ET. 250 categories × the top 100 US cities, desktop results, each searched from a fixed point in its city. Google Search uses Google's Web results view. Google Search results are compared by website domain, because Google does not expose the exact page.