How much Google Search and Google Maps results moved today, measured across 25,000 local searches: 250 business categories in the top 100 US cities.
Too few searches could be compared with yesterday for a reliable Google Search reading today.
How much Google Search and Google Maps moved each day, with confirmed Google updates marked. Hover any day for details; click to pin it.
Categories ranked by combined Search + Maps movement.
Tax preparation services heated up the most across Search and Maps, rising from 49.0% to 66.8% a day.
248 of 250 categories moved more in the last week than in the first, 2 calmed down, and Marketing consultants cooled the most (26.0% → 22.1%).
Peaked at 80.2% on Nov 4. Movement is building into this week.
Today's movement across the top 100 US cities. Drag or zoom the map; click a city to filter.
Synup tracks geo-grid rankings and Google Business Profile performance for every location, so you can tell an algorithm shift from a listing problem.
Data refreshes daily at 6:00 AM ET. 250 categories × the top 100 US cities, desktop results, each searched from a fixed point in its city. Google Search uses Google's Web results view. Google Search results are compared by website domain, because Google does not expose the exact page.