SOCi centralizes multi-location marketing. Synup's AI agent scales your local execution.
SOCi provides a multi-location social platform with compliance tools for franchises. Synup streamlines your whole local workflow. Synup's AI agent natively executes across listings, reviews, social media, and AI-search visibility. Plus, you get a much easier self-serve setup with Grid Ranking and transparent, published pricing.
SOCi Genius generates brand-compliant social content at scale. Sydekick goes further: it executes across listings, reviews, social, and AI-search on a schedule, at published pricing, without an enterprise sales call to get started.
Synup Sydekick: the agent
Finds the issues and fixes them. Included on every Synup plan.
✓ Executes across listings, reviews, social, and AI-search
✓ Drafts review replies and social posts. You approve.
✓ Corrects listing drift, auto, on a schedule
✓ Skills and playbooks; you set the autonomy
✓ Self-serve: published pricing, no enterprise sales cycle
SOCi SOCi Genius
AI-generated brand-compliant social content at multi-location scale. Enterprise-only.
✓ AI social content with brand compliance and local variations
✓ Multi-location social scheduling and publishing
✓ Listings and review management included
✗ No AI-search visibility tracking
✗ Enterprise-only; no self-serve or published pricing
"Schedule this week's promo for all 20 franchise locations and respond to new reviews."
Agent · working "Drafted 20 location-specific posts (all brand-compliant). Found 8 unanswered reviews. Queue posts and draft replies?"
SOCi is strong in social. Synup matches that and adds AI-search tracking and Grid Ranking, channels SOCi does not cover, at published prices.
Capability
Synup ▸
SOCi
Social publishing
✓ Full suite, agent-drafted content, scheduling
✓ Multi-location social with brand compliance
Listings
✓ Direct sync with continuous drift correction
✓ Listing management included
Reviews
✓ AI responses, generation campaigns, sentiment routing
✓ Review monitoring and response tools
AI-search (AEO)
✓ Full tracking: ChatGPT, Gemini, AI Overviews
✗ No AI-search tracking
SEO Grid Ranking
✓ Geo-grid ranking, competitor benchmarking, AI recommendations
✗ No grid ranking tool
Setup
✓ Self-serve in 20 minutes
✗ Enterprise implementation required
PARTNER SUITE
3Partner Suite: built for agencies and multi-location brands
SOCi is enterprise-first. Synup is agency-first: self-serve white-label, a branded client portal, and an AI agent your clients use under your name, at published pricing.
Capability
Synup ▸
SOCi
White-label
✓ Self-serve, your brand and domain
~ White-label via reseller/partner program
Multi-client dashboard
✓ All clients from one view
✓ Multi-location enterprise dashboard
Client portal
✓ Branded, looks like yours to the client
~ Enterprise client access; not a self-serve portal
White-labeled agent
✓ Deploy Sydekick under your brand, per client
✗ No autonomous agent to white-label
API / MCP
✓ REST API and MCP server on all plans
~ API available; no MCP
SEE HOW IT WORKS
From signup to the agent working, same day
1
Connect (20 min)
Link Google, Apple, Facebook, and your review and social accounts. No enterprise onboarding required.
2
Agent scans and flags
First scan same day. Surfaces listing drift, unanswered reviews, social gaps, and AI-search issues.
3
Approve, it executes
Approve the plan. The agent fixes, replies, publishes, and runs on a schedule after that.
SWITCHING
Moving from SOCi to Synup
1
Start a free trial in parallel Connect your locations to Synup while your SOCi contract is still active. No data migration needed.
2
Go live when your contract ends Switch over when your SOCi renewal comes up.
3
Everything is already set up and verified By the time you go live, listings are synced, reviews are flowing, and the agent is trained on your locations.
NAMED-COMPETITOR FAQ · 10 QUESTIONS
SOCi questions, answered straight
Does SOCi have an AI agent like Sydekick?
SOCi Genius generates brand-compliant social content and responds to reviews. Sydekick differentiates by executing across all channels, listings, reviews, social, and AI-search, with adjustable autonomy and playbooks.
Does Synup include Grid Ranking?
Yes, Synup includes Geo-grid ranking that shows progression over time including competitor benchmarking and AI-powered recommendations tied to your GBP. SOCi does not have a grid ranking tool.
Does Synup include social in the base plan?
Yes, full social suite is included in the every plan to ideate, format, publish and track your social media posts from one or multiple locations. Sydekick can run everything on auto-pilot.
Can agencies white-label Synup?
Yes. Self-serve white-label: your brand, domain, client portal, and a white-labeled Sydekick per client. Clients see your brand on their portal, their scan reports, and every email they receive. No partner application required. SOCi offers white-label through its reseller program but is enterprise-focused.
How does AI-search tracking compare?
Synup tracks visibility across ChatGPT, Gemini, and Perplexity with prompt-coverage analysis and how you compare with your local competitors. It tracks whether they recommend you, and tells you exactly how to improve it. SOCi does not have AI-search tracking.
Is Synup good for franchises?
Yes. Multi-location management, per-location overrides, and brand-level controls work well for franchise systems. Both Synup and SOCi are equally capable here.
How does pricing compare?
Synup publishes pricing and includes listings, reviews, social, AI-search, Grid Ranking, and the agent in one plan. SOCi does not publish pricing publicly and serves custom quotes.
Does Synup have content approval workflows?
Yes. Content requires approval before publishing, with role-based access and audit logs. Per-location, per-channel, and per-role approval settings are available.
How long does setup take?
Synup takes less than 20 minutes, fully self-serve. SOCi typically requires a custom implementation and onboarding process to be followed.
Is migration from SOCi complicated?
Not at all, start your free trial with Synup, connect your GBP account and import all locations with a click. Or you can export from SOCi and bulk import all your location data in Synup, connect and go.
AT A GLANCE
The whole comparison, one table
Capability
Synup ▸
SOCi
The agent
✓ Executes across all channels, included
✓ SOCi Genius: social content AI
Social publishing
✓ Full suite, base plan
✓ Multi-location social with compliance
Listings
✓ Sync + continuous drift correction
✓ Listing management included
Reviews
✓ AI responses + generation
✓ Monitoring and response tools
AI-search visibility
✓ Full tracking + action
✗ Not available
SEO Grid Ranking
✓ Geo-grid + AI recommendations
✗ Not available
White-label (agencies)
✓ Self-serve
~ Reseller/partner program
Pricing
✓ Published, transparent
✗ Enterprise quotes only
Setup
✓ 20 min self-serve
✗ Enterprise implementation
The fastest comparison is two weeks of it running
Connect one location, watch the agent work, then decide.