It is really frustrating for a business to have a low star rating in Google. Star ratings are often one of the first things people look at when they discover your business. A low star rating may even factor into where your business’s website ranks in Google search results (in local packs, etc.).

If you have a low rating or your rating is less than perfect, don’t get discouraged. There are a lot of things you can do to increase Google ratings, and this guide will help you do just that.

Step 1: Figure out why you have a low rating

Has your customer service been poor? Do any of your employees come off as rude to customers? Have you received negative publicity? Try to analyze your negative reviews to figure out if any of these things are affecting your business’ reputation. Getting feedback from your customers is a great way to go about this if you’re not able to deduce this from reviews.

negative Google reviews
Google review response

Step 2: Respond to customer reviews regularly

May it be angry reviews or positive ones, responding to your reviews on Google is a good practice. The reviewers get the idea that you’re making an effort when you respond to their reviews online, and others who read your responses get the impression that you care about your customers. If you don’t want to waste too much time typing out responses to the reviews, you can use these customizable review response templates to get the job done.

Step 3: Work on getting more great reviews

Reviews play a major role in your star rating, so it’s important to let your customers know that they can write you a review on Google. Use stickers that might help people give you a positive review on Google. People are more likely to leave a review if they know you respond to reviews your business receives . You can also use a product like Synup’s Review Generation Wizard to generate more positive reviews and increase your Google star rating.

(Picture credits: Blumenthals)

review us on Google sign

The most important thing to remember when you are working to increase your Google star rating is to be patient. Rome wasn’t built in a day and it takes time to build more awareness of your brand’s website. Keep working at it!

Already Have Your Business Registered?

Now it's time to take it to the top!