How Local Matters Digital Grew Client Profiles 167% Year-Over-Year with Synup
Being found everywhere meant something different for every client
Local Matters Digital is a media and digital agency helping local businesses across Wisconsin find and acquire new customers. Their biggest challenge was helping clients get found in an increasingly crowded market — which meant keeping business information current and optimized everywhere customers actually search: Google, Facebook, Bing, and increasingly, voice assistants like Alexa and Siri.
Doing that manually, one destination at a time, for every client, wasn't sustainable as the agency grew. Local Matters needed a technology partner that matched their own customer-centric focus on measurable results — not just a tool that claimed to help, but one that could actually prove ROI to clients who expected it.
The Synup Dashboard, used to prove results under the agency's own brand
Local Matters Digital chose Synup as a technology partner specifically because the platform's analytics matched their measurable-results philosophy. The team used the Synup Dashboard to optimize performance per client, incorporating real-world marketplace insights by vertical and best practices for customer acquisition tailored to each account.
Crucially, those results were presented to clients under Local Matters' own agency brand through white-labeled reporting — meaning the agency, not Synup, got credit for the wins in front of the client, which is what actually drives retention.
That combination — real analytics, presented as the agency's own work — let Local Matters scale client profile management significantly without adding headcount to manage the growth.
