Synup Empowered Woops! Macarons to Drive 20% More Revenue Through Profile Personalization
A beautiful website couldn't fix a zero-click search problem
Woops! Macarons invested heavily in their website and product photography, but the traffic never matched the investment. The reason wasn't the website itself — it was where customers were actually making decisions. Up to 67% of local searches are zero-click, meaning most searchers never click past a business's Google Business Profile at all. No matter how good the website was, most customers weren't reaching it.
Compounding the problem, Woops!'s franchise structure meant every location had historically operated its digital presence independently, with no standardization. Some locations had complete, attractive profiles; others didn't. For a specialty bakery brand built on visual appeal, an inconsistent or thin Google Business Profile undercut the exact impression the brand was trying to make.
Woops! needed to shift its investment toward where customers were actually looking — the profile itself — and needed a way to bring every location up to the same standard without managing each one by hand.
Centralized profile personalization, powered by Synup Campaigns
Woops! centralized local marketing that had previously run independently per franchise, using Synup to get every Google Business Profile and Facebook listing live and complete, and to improve review response rates across the board — closing the basic accuracy gaps that had been holding some locations back.
The bigger unlock was Synup Campaigns, which let Woops! personalize each location's profile with seasonal, on-brand content — showcasing their best-selling macaron collections and promotions in the exact spot where 67% of searchers were already stopping, rather than hoping those searchers would continue to the website.
Synup's guidance on review generation also helped Woops! build a stronger, more consistent base of reviews to support the new content-rich profiles — turning the Google Business Profile from an afterthought into a real storefront.
