Olive Street Design Needed a Solution They Could Scale With

Existing tools were either too complex or priced for enterprise budgets

Olive Street Design (OSD), a full-service digital agency based in Chicago since 2005, kept hearing the same request from clients: help us manage our online reputation, our listings, and our social media. It's a natural extension for a web design and development shop, but it comes with a real operational question — how do you deliver three distinct disciplines without hiring three specialists or reselling three disconnected vendors?

Every platform OSD evaluated solved part of the problem while creating a new one. Interfaces were confusing enough that OSD's own team faced a steep learning curve, let alone the small-business clients who'd eventually need to log in themselves. And the pricing on most enterprise-grade platforms simply didn't work for OSD's SMB client base, who needed a real return on a modest monthly spend — not a six-figure retainer.

OSD needed something simple enough to resell confidently, complete enough to cover all three services clients were asking for, and priced in a way that left room for the agency to actually profit on it.

One white-label subscription, covering listings, reputation, and social

OSD now sells Synup as a bundled three-pack — Presence for listing management, Reputation for review monitoring and response, and Social for content and scheduling — at a single, competitive price point that fits SMB budgets. Rather than reselling three vendors, OSD resells one relationship, with Synup handling the underlying infrastructure invisibly.

The white-label sign-in dashboard is the piece that made this workable day to day: clients get an at-a-glance view of their own performance without ever needing to understand the tooling behind it, and OSD's team doesn't spend hours training non-technical business owners on a complex interface.

That simplicity is what let OSD turn a services conversation clients were already having with them — "can you also handle our online reputation?" — into a recurring, profitable product line instead of a favor.

“It was a good fit for us because there's not a lot we have to do. Takes an hour at the beginning of the month to set it and forget it. That's the key to the Synup software -- it doesn't get too confusing. It's elegant and simplified without being simple.”

— Nat Rosasco, Chief Creative Director & Owner, Olive Street Design

Additional revenue stream at minimum time and effort required from their team

“Anything we need, any questions we have, we immediately get responses. Support is the strongest point of Synup. And the relationship we have is probably why we'd be a client for life.”

— Nat Rosasco, Chief Creative Director & Owner, Olive Street Design