How Rawa Law Group Increased Google Traffic by 36% and Calls by 80%
Being found matters most at the exact moment someone needs help
Rawa Law Group is a California labor and employment law firm helping clients who've been harassed, discriminated against, or wrongfully terminated. People in that situation are often scared and confused about where to turn — and increasingly, they're searching for help through more than just Google. Voice search through Siri, Cortana, Google Assistant, and Alexa has become a real part of how people look for a lawyer, often in a private, stressful moment rather than at a desktop.
Rawa needed to be easily found everywhere a prospective client might search, and needed that presence to look immediately trustworthy — a firm that's hard to find, or whose listings look outdated or inconsistent, loses a nervous prospective client to the next search result before a phone call ever happens.
Presence everywhere, reputation that converts, and a dashboard to manage both
After joining Synup, every Rawa location became accurately findable across every key directory, voice search engine, map app, and social site through Synup Presence. The team enhanced marketing content to directly answer what prospective clients were actually searching for, rather than generic legal-services copy.
Rawa added a review-widget call-to-action through Synup Reputation to help convert that visibility into booked consultations — turning trust signals into action at the moment a nervous prospective client is deciding whether to call. Using the Synup Insights Management Dashboard's interactions feature, the team could engage customers and reply to reviews from one platform, building trust quickly at the exact moment it mattered most.
The combination of being found everywhere and looking trustworthy once found is what moved the needle — visibility alone wasn't the goal, conversion was.
