How to Track Google My Business Insights

So, you have your business listed on Google My Business, and people have started finding you on Google Maps and on Google searches. Business has been better than ever, but you have no data about how many people are finding you on organic searches. You probably want to know how many people are calling you after seeing your business listing, or driving up to your business after checking it out on Google Maps. You’d like to see whether this correlates positively with an increase in sales and revenue of your business as well.

This guide will tell you all that you need to know about finding data about your business’s online performance on your Google My Business profile and using it analyze your business’ growth. Keep reading to learn more about Google My Business insights and how you can track them.

Step 1:

Sign in to the Google account that manages your business, then search for your business name on Google (or open your profile in the Google Maps app).

Step 2:

On your Business Profile, click Performance. Google renamed the old “Insights” to Performance and moved it onto the profile itself.

Step 3:

The Performance view shows how people found you and what they did: how many searches and views your profile got, plus calls, direction requests, website clicks, and messages. Use the date selector at the top to change the time range.

Step 4:

Scroll through the breakdowns to see which searches surfaced your business and which actions customers took, so you can see what is working and where to improve.

That’s it!

While Google My Business insights allows you to view data about your Google Maps and search listing alone, you can use a product like Synup

that will list your business on over 48 websites like Google, Facebook, Bing, Yelp, TripAdvisor, etc. and allow you to view insights from several of these websites at once.